The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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With banks more reluctant to lend, venture capitalists aren't interested in buying digital media companies that aren't growing quickly. The post ‘It can be demotivating’: Digital media’s all-stock deals are the new normal appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-09 04:01:17 UTC ]
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Libraries Week kicks off today with a focus on what the nation’s libraries are doing with digital technology. Continue reading at The Bookseller
[ The Bookseller | 2019-10-06 18:00:32 UTC ]
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Ingram Content Group announced Genesis Marketing Group will represent its Christian marketing division, Spring Arbor, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
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A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
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Petina Gappah’s “Out of Darkness, Shining Light” is the latest example of a new generation of African novelists reinventing historical fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-10-03 17:21:24 UTC ]
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Petina Gappah’s “Out of Darkness, Shining Light” is the latest example of a new generation of African novelists reinventing historical fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-10-03 17:21:00 UTC ]
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Petina Gappah’s “Out of Darkness, Shining Light” is the latest example of a new generation of African novelists reinventing historical fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-10-03 17:21:00 UTC ]
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The Oscar-winning actress, whose new children’s book is “Sulwe,” enjoyed “Fifty Shades of Grey” during filming: “I needed something light and inconsequential to take me out of the harshness of the world.” Continue reading at The New York Times
[ The New York Times | 2019-10-03 09:00:09 UTC ]
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In this episode, novelist and editor Rakesh Satyal and Dead Rabbits Books founders Brian Birnbaum and M.K. Rainey talk to Fiction/Non/Fiction podcast co-hosts V.V. Ganeshananthan and Whitney Terrell about editing and being edited. Satyal discusses the ins and outs of big publishing houses, how... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-03 08:48:06 UTC ]
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Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
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Wizarding World Digital has launched with the Official Harry Potter Fan Club through its first app, a Harry Potter and Fantastic Beasts mobile companion, and a new, interactive Wizarding World website. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 17:45:18 UTC ]
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The Dotdash CEO reflects on media's buyers and sellers, and the underlying trends that have guided the media deals that have defined 2019. The post ‘We’re very actively looking’: Dotdash’s Neil Vogel on digital media M&A appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-01 16:38:36 UTC ]
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Man Booker-winning author Anne Enright’s next novel, Actress, about sexual power and celebrity, will be published by Jonathan Cape in February 2020. Jonathan Cape publisher Robin Robertson acquired UK and Commonwealth rights excluding Canada from Peter Straus of Rogers, Coleridge & White... Continue reading at The Bookseller
[ The Bookseller | 2019-09-27 08:38:57 UTC ]
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Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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In a third quarter trading update, Pearson has reported "weaker than expected" performance in its US higher education courseware business, with revenue down around 10%, but it still expects revenues to stabilise for the whole group this year. Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 09:00:05 UTC ]
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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In alternating chapters, the twin musicians look back at their tumultuous teen years. Continue reading at The Washington Post
[ The Washington Post | 2019-09-17 20:37:52 UTC ]
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Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. Outdoor retailer REI today launched Uncommon Path, a quarterly print magazine, in partnership with HearstMade, the division of Hearst Magazines that produces Airbnb Magazine with... Continue reading at Advertising Age
[ Advertising Age | 2019-09-17 18:14:21 UTC ]
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In a response to most news publishers’ checklist of needs from a digital conduit to their content, News Corp is Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-12 18:30:12 UTC ]
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French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-11 15:00:26 UTC ]
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