The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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[caption id="attachment_176235" align="alignright" width="150"] Nina Gould[/caption] On Thursday, Forbes announced the promotions of Nina Gould (formerly VP of product) to chief product office and Vadim Supitskiy (formerly SVP, engineering) to chief technology officer. Both veterans of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 20:03:07 UTC ]
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Public Libraries around the world generated a record level of digital content circulation in 2019, providing patrons access to more than 326 million e-books, audiobooks and digital magazines, according to a report by Rakuten OverDrive, a digital distribution vendor for libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-09 05:00:00 UTC ]
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To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-08 21:27:51 UTC ]
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Rakuten OverDrive, a platform for digital books (used by more than 43,000 libraries and schools worldwide), has released a list of its most-borrowed ebooks and audiobooks in 2019. There are no real surprises on the list, besides maybe the fact that so many people want to listen to a woman tell... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-08 19:19:19 UTC ]
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Ad Age’s At the Newsstand spotlights notable ad-supported print media available soon near you. Meredith Corporation this morning did a big reveal: It released the cover of ... Reveal, the inaugural issue of its glossy collaboration with Drew and Jonathan Scott of HGTV “Property Brothers”... Continue reading at Advertising Age
[ Advertising Age | 2020-01-08 18:04:35 UTC ]
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"Derry Girls" actor Nicola Coughlan will read the unabridged audiobook of Michelle Gallen’s début novel Big Girl, Small Town. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 09:51:32 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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The Publishers Association has welcomed a judge's decision ruling that digital versions of the Times and Sunday Times should be subject to a zero-rate of VAT, saying it supports the central message of the Axe the Reading Tax campaign. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 04:06:09 UTC ]
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For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this... Continue reading at Publishing Executive
[ Publishing Executive | 2020-01-03 13:30:50 UTC ]
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This is a big year. Not just in the symmetry of the number – 2020, the futuristic subject period for so many science fiction writers – but in what we already know will happen. A presidential election, prefaced by a likely Senate impeachment trial, will add new layers to an already murky... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-01-03 11:00:00 UTC ]
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1. Introduction: Everybody Loves Diversity WHAT SELF-RESPECTING white progressive isn’t all in on diversity? Why, no one! Everyone’s for diversity. This includes all the main pillars of the American literary establishment, what I’ll call Big Lit — the Big Five publishers, The New York Times Book... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-01-02 18:00:51 UTC ]
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The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at AdWeek
[ AdWeek | 2019-12-30 14:28:27 UTC ]
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The creators of the BIG CITIES LITTLE FOODIES children's book series talk representation and exploring the locations, food, and culture of Asia. Continue reading at Book Riot
[ Book Riot | 2019-12-23 11:37:17 UTC ]
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Ken Follett’s new novel The Evening and the Morning, a prequel to his bestselling 1990 book The Pillars of the Earth, will be released on 15th September 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-12-15 19:40:00 UTC ]
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Jessica Love will follow up the award-winning Julian is a Mermaid with a new book, set to be published by Walker Books in October 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-12-12 12:48:06 UTC ]
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It can seem like every historical fiction read focuses on one event, but we've got historical fiction novels not set in WWII for the Read Harder challenge. Continue reading at Book Riot
[ Book Riot | 2019-12-12 11:32:03 UTC ]
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Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
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Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have... Continue reading at AdWeek
[ AdWeek | 2019-12-03 22:30:01 UTC ]
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Philip Pullman’s His Dark Materials, collated into a single e-book, has subtly knifed Lee Child in the back to claim the Weekly E-Book Ranking number one. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 09:51:32 UTC ]
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A bookseller’s version of ‘The Sound of Music’ for the busy, exhausting 4th quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-25 13:00:38 UTC ]
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