Big-box retailers set their sights on digital NewFronts

The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Sabrina Caluori, HBO’s Digital Experience Maven, Is Leaving

After 12 years, Sabrina Caluori, executive vice president of digital media and marketing at HBO, is leaving the network. Caluori broke the news in a LinkedIn post, recounting the numerous events and initiatives her team has brought to life at HBO and thanking them for their hard work. As of now,... Continue reading at AdWeek

[ AdWeek | 2019-09-10 21:48:25 UTC ]
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Sourcebooks Posts Double Digit Six Month Sales Gain

Unit sales rose 24% in the first six months of 2019 over the comparable period in 2018, while revenue increased 26% at Sourcebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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Retailers must work together to save UK high street, Bird tells BA conference

Booksellers must pull together with other retailers in their community to increase footfall and save the British high street, the Booksellers Association conference heard on Sunday. Continue reading at The Bookseller

[ The Bookseller | 2019-09-08 23:26:25 UTC ]
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5 people you should reach out to when looking for that next big job

You likely have these types of people in your network already—and they’re probably eager to help. The New York Times Book Review has a regular column called “By the Book,” which features famous writers. One frequent question they ask them is this: “You’re throwing a literary dinner party. Which... Continue reading at Fast Company

[ Fast Company | 2019-09-05 11:00:43 UTC ]
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The Eighth ‘Publishing Next’ Conference Set for Southwestern India

This month's Publishing Next program is set in Miramar, Goa, with participation from Big Five and independent publishing representatives. The post The Eighth ‘Publishing Next’ Conference Set for Southwestern India appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-04 05:30:04 UTC ]
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Editor & Publisher Magazine Sold to Digital Media Consultant

A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
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Big Pubs Have Mixed First Half of 2019

The first six months of 2019 were something of a mixed bag for trade publishers whose financial results are publicly reported. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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Meredith Corp. Makes Digital-Side Promotions | People on the Move

Meredith Corp. announced several promotions within its Digital Content Group this week:  [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
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How Life Has (and Hasn’t) Changed at Unionized Digital Media Companies

The rise of unionization in digital media is normally framed in one of two extreme ways: as an innovation-killing millstone Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-29 15:09:31 UTC ]
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‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies

The collective bargaining agreements ratified at publications including The Dodo and Vox Media have required more information about how their companies are organized. The post ‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies appeared... Continue reading at Digiday

[ Digiday | 2019-08-29 04:01:18 UTC ]
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PRH Posts Double-Digit Gains in Sales, Earnings in First Half of '19

Driven by a number of acquisitions and hundreds of bestselling books, profits at Penguin Random House jumped 33.0% in the first half of 2019 over the comparable period in 2018 and revenue rose 11.3%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-29 04:00:00 UTC ]
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7 Novels Set in Toronto

In the popular imagination, the idea of Canadian literature is overwhelmingly dominated by imposing landscapes: the vast emptiness of the prairies, a cruel wilderness that tests the limits of human survival. It makes sense that such settings would loom large––many of the country’s most... Continue reading at Electric Literature

[ Electric Literature | 2019-08-26 11:00:08 UTC ]
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Asian Bookstore Forum 2019: The Retail Context in China Today

At China's Asian Bookstore Forum in Xi'an, researchers cited a sharp shift, book sales moving quickly away from physical stores and over to online retail. The post Asian Bookstore Forum 2019: The Retail Context in China Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-23 05:30:19 UTC ]
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Jenny Slate's New Book Is a Box of Treats

The actor, stand-up comic, and children’s book author invites readers into her head with a collection of “little weirds.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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Eastside startup to rollout digital media service with Woodinville Weekly

Eastside Media Corp. was founded by Eric LaFontaine, former Puget Sound Business Journal Publisher Mike Flynn and former USA Today Sports Vice President Patrick Scanlon. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-08-16 05:46:26 UTC ]
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One Year In, Hearst Digital Media’s Revamped Global Ad Team Doubled Its Revenue

To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-14 14:50:56 UTC ]
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1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
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Cengage faces fresh lawsuit from authors over digital sale royalties

Textbook authors who claim Cengage has not paid them correct royalties for sales from its digital services have filed a class action lawsuit against the publisher. Continue reading at The Bookseller

[ The Bookseller | 2019-08-13 21:55:01 UTC ]
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BA and retailers demand business rate reform to save UK high street

The Booksellers Association has joined forces with more than 50 UK retailers to demand changes to the business rates system in a bid to save the high street.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-12 17:07:43 UTC ]
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J.D. Salinger, E-Book Holdout, Joins the Digital Revolution

“The Catcher in the Rye” and other Salinger novels are coming out in digital formats, and the writer’s son plans to release more from his archives. Continue reading at The New York Times

[ The New York Times | 2019-08-11 09:00:01 UTC ]
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