The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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HEROES CARRY SWORDS. Pale women with fine blonde hair are chosen for a special fate. Ugly sub-humans, often dark-skinned, offer diabolical bargains or, in an indistinguishable horde, hang out until the good guys stab them to death. Evildoers crave power, and the good reliably shrink from it.... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-08-10 12:30:59 UTC ]
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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
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Biteback Publishing has bagged a book by its founder and broadcaster Iain Dale with radio producer Jakob Szweda, containing some of Boris Johnson’s most memorable quotes and gaffes. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 08:28:28 UTC ]
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Hodder & Stoughton has joined forces with digital platform Serial Box to publish an original psychological thriller by a team of women crime writers helmed and hand-picked by Sophie Hannah. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 06:07:59 UTC ]
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A major release from Patricia Cornwell, new writings from Mindy Kaling, Andy Weir, Blake Crouch, NK Jemisin and more in the wake of APub's Dean Koontz deal. The post The Week’s Big Story: Amazon Publishing on Wooing Dean Koontz appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-26 06:30:49 UTC ]
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Scholastic cited a host of factors for a 55% decline in operating income in the fiscal year ended May 31, 2019. Revenue rose 2% in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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HarperCollins’ new digital division, One More Chapter, has snapped up the debut adult fiction title from bestselling YA author of The Kissing Booth, Beth Reekles. Continue reading at The Bookseller
[ The Bookseller | 2019-07-25 16:36:10 UTC ]
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The Booker Prize longlist has been declared “an absolute gift for bookselling” by Waterstones, as retailers acknowledged the lack of surprise entries. Continue reading at The Bookseller
[ The Bookseller | 2019-07-24 14:15:32 UTC ]
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Sales in the religion category increased 14.7% in 2018, to $1.22 billion, according to figures released by the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-24 04:00:00 UTC ]
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Bryan Goldberg is making additional moves in digital media. Goldberg's Bustle Digital Group has acquired Inverse, a tech- and science-focused website, the company said today. Financial details of the agreement were not disclosed. The acquisition represents yet another for Goldberg and BDG, which... Continue reading at AdWeek
[ AdWeek | 2019-07-23 17:51:26 UTC ]
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Helen Monks Takhar’s debut thriller about a millennial ‘snowflake’ intern pitted against an older editor, Precious You (HQ), is to be turned into a TV show. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 15:41:19 UTC ]
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Doubleday will publish the second book from award-winning novelist Anne Youngson. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 04:18:26 UTC ]
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With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at Publishing Executive
[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
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Cocktails on draft, striking design elements, and a strong sense of community energize a hip new indie bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 12:00:10 UTC ]
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Since she took over as president of Chronicle Books in January 2017, Tyrrell Mahoney has expanded the San Francisco–based publisher into new subjects areas and new locations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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We talk to Galway institution Charlie Byrne’s Bookshop, which will celebrating its 30th birthday in October, and Nibbies Children’s Bookseller of the Year shortlistee, The Blessington Book Store. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 23:52:32 UTC ]
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Amazon is facing a European Commission (EC) anti-trust investigation into how it uses sensitive data from independent retailers who sell on its marketplace. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 20:36:53 UTC ]
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Pearson will start releasing its updated US titles in digital form first as it breaks with traditional educational publishing and begins phasing out print textbooks. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 14:01:34 UTC ]
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Late last week, Judge Charles R. Nagle denied Quad’s motions for an expedited trial in the Department of Justice’s lawsuit aimed at blocking Quad’s purchase of LSC Communications. The trial is set for November 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-15 04:00:00 UTC ]
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