The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
News tagged with:
#world cup
#wide swath
#live video
#personal information
Ali Mercer’s His Secret Family climbed two places to swipe the Bookstat E-Book number one for the first time, for the week ending 22nd February. Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 20:21:16 UTC ]
More news stories like this | All news stories tagged with:
#e-book
#ali mercer
#winning formula
There’s no bigger global news story right now than the slow but intractable spread of coronavirus, which has been hobbling the normal ebb and flow of everything from the stock market to cruises, theme parks and tourism. The virus has affected the publishing industry as well, and there’s perhaps... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-26 17:39:37 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#stock market
Condé Nast is throwing down the gauntlet to cable TV and "dated DIY and renovation formats" of its popular programs, the company said ahead of an event celebrating the launch of Home/Made, its new network of home-focused content pulled from across many of its brands and targeting millennial... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-25 20:12:46 UTC ]
More news stories like this | All news stories tagged with:
#great journalism
#government executive
#daily podcast
The Comic Book Legal Defense Fund plans to create the Rory D. Root Comics Ambassador Grant, a program designed to support community building by retailers, named in honor of the late Rory Root, an influential Berkeley comics retailer noted for his pioneering embrace of book trade practices and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-25 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#comic book
#book trade
#library market
A stylish set of travel guides with eclectic content is set to find its way into UK travellers’ suitcases after Europa Editions struck a deal with Italian independent publisher Iperborea to translate the title Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 12:35:09 UTC ]
More news stories like this | All news stories tagged with:
#travel guides
Independent publisher Eye Books has unveiled a digital-first fiction list, Lightning Bolts. Continue reading at The Bookseller
[ The Bookseller | 2020-02-19 15:02:30 UTC ]
More news stories like this | All news stories tagged with:
#independent publisher
#fiction list
Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 15:14:31 UTC ]
More news stories like this | All news stories tagged with:
#physical book
#4% decline
#physical bookstores
#online stores
#figures show
#digital subscriptions
Psychologists have stigmatised science fiction fans as losers who retreat into fantasy worlds. This is unfair. Continue reading at The Conversation
[ The Conversation | 2020-02-18 10:26:09 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
#fantasy worlds
On Thursday, McClatchy—the publicly-traded owner of 30 local newspapers, including the Miami Herald, the Charlotte Observer, and the Kansas City Star—filed for bankruptcy. The company will continue to operate, but is seeking relief from debt and pension obligations; if that goes to plan, it’ll... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-02-17 13:11:10 UTC ]
More news stories like this | All news stories tagged with:
#canadian publishing
#big publisher
The Booksellers Association (BA) and more than 50 major retailers are calling on the government to take the first steps towards fundamental business rates reform in the upcoming budget. Continue reading at The Bookseller
[ The Bookseller | 2020-02-13 22:19:15 UTC ]
More news stories like this | All news stories tagged with:
#booksellers association
Author Andrew Hunter Murray has thoroughly thought through the ramifications of his conceit. Continue reading at The Washington Post
[ The Washington Post | 2020-02-10 20:30:06 UTC ]
More news stories like this |
Publishers will continue to look beyond their legacy business models in the coming years, and lean on technologies to not only improve their operations, but also their products. This idea was the thesis of a recent survey we conducted with a representative sample of leaders from across our... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-06 15:59:25 UTC ]
More news stories like this | All news stories tagged with:
#publishing companies
#digital media
#separate entity—thenationfund
#paul miller
#internship program
Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday
[ Digiday | 2020-01-30 05:00:53 UTC ]
More news stories like this | All news stories tagged with:
#digital media
In his memoir 'Children of the Land,' poet Marcelo Hernandez Castillo writes of border journeys, family separation and crossing a 'threshold of invisibility.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-01-29 15:00:08 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#family separation
#plain sight
When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#find alternatives
#third-party cookie
#ad targeting
In her relentlessly linear narrative of more than 60 years of Spanish and Chilean history, Allende takes great pains to describe the real, lived effects of two dictatorships. Continue reading at The Washington Post
[ The Washington Post | 2020-01-23 13:50:56 UTC ]
More news stories like this | All news stories tagged with:
#troubled times
Francesca Main is moving to the Orion Publishing Group in the newly created role of publisher after eight years at Picador. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 08:46:48 UTC ]
More news stories like this | All news stories tagged with:
#newlycreated role
#francesca main
From POETRY Magazine to The Paris Review, here are 9 literary magazines to check out for the 23rd task of Book Riot's 2020 Reader Harder challenge! Continue reading at Book Riot
[ Book Riot | 2020-01-13 11:36:36 UTC ]
More news stories like this | All news stories tagged with:
#literary magazine
#paris review
Capital Crime has launched a digital festival to showcase crime and thriller writers and offer readers the opportunity to connect with authors. Continue reading at The Bookseller
[ The Bookseller | 2020-01-13 04:47:29 UTC ]
More news stories like this | All news stories tagged with:
#offer readers
#capital crime
As the old saying goes, new year, new e-book charts—the Bookstat E-Book Top 10 is joining the Publisher E-Book Ranking in The Bookseller’s regular e-book chart section. Continue reading at The Bookseller
[ The Bookseller | 2020-01-10 11:38:52 UTC ]
More news stories like this | All news stories tagged with:
#e-book ranking
#e-book