As of the start of February, Bertelsmann is to launch what it is calling a Content Alliance between all its content businesses in Germany, to develop and market collaborative formats across all its divisions. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
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Booksellers Association m.d. Meryl Halls has urged the Treasury Select Committee to "level the playing field" and reform business rates. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 22:14:38 UTC ]
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BuzzFeed plans to make 20 episodic video shows across Facebook, YouTube and other platforms this year. In an effort to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 17:00:27 UTC ]
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As consumers and advertisers continue to shift their attention to digital media platforms, traditional print publishers are increasingly coming to the difficult decision that their future doesn’t include a print publication at all—or at least not one with a regular frequency. In the last month... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-21 14:39:41 UTC ]
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#lead generation
Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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#google unveils
#facebook issues
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#promotional formats
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Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
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Biteback will publish a book about "how and why politics and business have become utterly disconnected in the past decade", entitled F**k Business: The Business of Brexit, by Iain Anderson, chairman of Cicero Group. Continue reading at The Bookseller
[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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#past decade
Intended to make it easier for rights holders to defend copyrighted work the CASE Act is getting backing from publishing's trade and advocacy organizations. The post US Authors Guild Joins With AAP and Copyright Alliance on CASE Act appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-07 00:00:00 UTC ]
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Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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Distributor Baker & Taylor (B&T) will shut down its retail wholesale business in a bid to align its operations with the education focus of parent company Follett Corporation. Continue reading at The Bookseller
[ The Bookseller | 2019-05-03 00:00:00 UTC ]
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Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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#brian collins
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#founding director
#shankar vedantam
#radio show
#todd waterbury
#joy buolamwini
Booksellers and former competitors alike are developing plans on how to deal with the news that Baker & Taylor will be closing down its retail wholesale business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 00:00:00 UTC ]
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Around a year ago, Google unveiled Duplex, an AI-powered feature that can call businesses and book appointments for you. Ahead of this year's I/O, Google revealed the other half of the equation, a virtual customer service agent that can automatically... Continue reading at Engadget
[ Engadget | 2019-05-01 00:00:00 UTC ]
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#small businesses
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There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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#email marketing
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Baker & Taylor will close down its retail wholesale business in order to better align itself with the education focus of parent company Follett Corp. About 500 jobs will be lost in the process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-01 00:00:00 UTC ]
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Norwegian authors are bringing “the spirit of Frankfurt” to Oslo in the form of a three-day literary festival featuring Norwegian and German writers in conversation. The post ‘Author-Driven’ German-Norwegian Literature Festival in Oslo This Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-24 00:00:00 UTC ]
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#week appeared
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Cornerstone has unveiled E L James’ The Mister with a colourful publicity campaign including a “Superfan Sleepover” and a pop-up branded piano in Sloane Square with a female pianist. Continue reading at The Bookseller
[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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Oxford University Press and Yale University Press have bagged two nominations each as the Wolfson History Prize 2019 shortlist is revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-04-15 00:00:00 UTC ]
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After four years of planning and construction, Hachette’s huge new distribution centre—the most expensive capital project in the firm’s history—was officially opened this week. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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#officially opened
For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
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#awards season