Bertelsmann unveils 'Content Alliance' between its German businesses

As of the start of February, Bertelsmann is to launch what it is calling a Content Alliance between all its content businesses in Germany, to develop and market collaborative formats across all its divisions. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-01-30 00:00:00 UTC ]
News tagged with: #content alliance

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How Austrian publisher Die Presse made its video business profitable

The Austrian news publisher has grown video revenues to 10% of digital ad revenue. The post How Austrian publisher Die Presse made its video business profitable appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-10 00:00:00 UTC ]
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Libreka and OverDrive in German-Language Partnership; Bookwire Builds Audiobook Service

Using Libreka's positioning in the German-language markets, Rakuten OverDrive opens a new partnership, as Germany's Bookwire expands internationally and wins a Digital Publishing Award. The post Libreka and OverDrive in German-Language Partnership; Bookwire Builds Audiobook Service appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-08 00:00:00 UTC ]
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An Array of Business Updates at NEIBA Conference

Amid a daylong series of author readings, educational sessions, and a town hall, NEIBA attendees heard updates on the latest bookstore financials, the progress on ABA's pre-order campaign, and how the installation of Batch is proceeding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neiba conference #author readings #educational sessions #town hall


5 Guiding Principles for Doing Branded Content Right

We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent sources


The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital products #flat fee


Kogan Page title scoops Business Book of the Year award

Indie Kogan Page is celebraing after The Leadership Lab: Understanding Leadership in the 21st Century by Chris Lewis and Pippa Malmgren, was named the Business Book of the Year 2019 at the Business Book Awards. Continue reading at The Bookseller

[ The Bookseller | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #21st century #business book


German Book Prize Draws 173 Titles for This Year’s Competition

German Book Prize jurors are reviewing the submissions for the 2019 literary award: 173 titles in total, of which 71 won't be published until this fall. The post German Book Prize Draws 173 Titles for This Year’s Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #competition appeared


Bloomsbury Business lands Springer guide to building a female brand

Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller

[ The Bookseller | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury business


Scribd Starts Original Content Program

Scribd Originals, which launched today, will feature new works by a range of authors that will be available exclusively to Scribd subscribers in both ebook and audiobook formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launched today #scribd subscribers #audiobook formats


‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers

Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-01 00:00:00 UTC ]
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Fitzcarraldo Essay Prize shortlist unveiled

A personal dictionary of the Japanese language and a speculative history of Goddess cultures are some of the works battling it out for the 2019 Fitzcarraldo Editions Essay Prize. Continue reading at The Bookseller

[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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How Publishers Are Streamlining Their Businesses With Marketing Automation

From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helping drive #game changer #multiple platforms #media landscape #embrace technology


HarperCollins to unveil new Judith Kerr fiction at Bologna

HarperCollins Children’s Books will present a new fiction title from Judith Kerr, entitled The Curse of the School Rabbit, at next week’s Bologna Children’s Book Fair. Continue reading at The Bookseller

[ The Bookseller | 2019-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #bologna children #fiction title #judith kerr #book fair


China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market

Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china bestsellers #chinese market #bestseller lists


Reality Check: Symbolism and Nostalgia Are Not Business Models

Apologies for what follows. You’ve caught me staring in the face of the devil. That’s one of the things I’m staring at. The other is a big stack of New Yorkers. Unthumbed-through. It’s 15 issues deep. Not for the reason we all sometimes have magazines piled up. It’s not that I’ve squandered time... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #game consoles #promising future


Content Blockchain Project Wins One of Germany’s Digital Publishing Awards

The Content Blockchain project, a collaborative effort among three companies, includes the development of the ISCC, an identifier of content in a decentralized ledger environment. The post Content Blockchain Project Wins One of Germany’s Digital Publishing Awards appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
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North Canterbury author up for best International business book award

A book written by a North Canterbury author is up for a special international business book award in London next week.  Continue reading at Stuff

[ Stuff | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book written


Google starts ‘subscriptions lab’ for local publishers to develop paid content

The six-month program, featuring eight North American news publishers, is designed to unearth insights that can be shared across the news ecosystem. The post Google starts ‘subscriptions lab’ for local publishers to develop paid content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local publishers


London Book Fair 2019: What a New Regime in Mexico Means for the Book Business

PW talks to Fernando Esteves, Managing Director of Ediciones SM in Mexico, about the state of the Mexican book business, and what lies ahead in 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #lies ahead


London Book Fair 2019: In Canada, a Busy Year for Copyright

Kate Edwards, Executive Director of the Association of Canadian Publishers runs down the latest legal and legislative actions affecting Canadian publishers and authors in the copyright arena. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #busy year #kate edwards