Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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Despite having to adapt its plans to celebrate its half-century, art and craft specialist Search Press posted record results in the lockdowns, and is anticipating further growth once craft fairs and high streets gather momentum. Continue reading at The Bookseller
[ The Bookseller | 2021-10-30 06:01:57 UTC ]
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Amazon has seen huge gains in sales and profits since the pandemic began, but growth in the third quarter was a modest 15%. The company is spending billions to cope with supply chain issues and labor shortages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-29 04:00:00 UTC ]
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In “I Love You But I’ve Chosen Darkness,” a conflicted new mother abandons her child and husband. Continue reading at The Washington Post
[ The Washington Post | 2021-10-26 14:39:00 UTC ]
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The publisher's pro-rated terms and its temporary story time permissions will now run through March, 31, 2022, as the pandemic continues to impact schools and libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
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Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation
[ The Conversation | 2021-10-21 05:35:19 UTC ]
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The time for a business-as-usual approach to the climate has long since passed, argues author, academic and activist Timothy Morton, and urgent steps need to be take to maintain a planet we can not only survive on, but thrive on. Continue reading at The Bookseller
[ The Bookseller | 2021-10-14 20:35:24 UTC ]
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Speaking of a mission 'to embed trust in research,' Springer Nature again this year offers a series of digital discussions during Frankfurt. The post Springer Nature at Frankfurt: Physical Stand, Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-13 20:29:19 UTC ]
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DK is partnering with educational gaming platform Kahoot! to improve digital learning. Continue reading at The Bookseller
[ The Bookseller | 2021-10-13 07:05:48 UTC ]
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Shona Henderson has been appointed digital products manager at Sheffield-based Vertebrate Publishing, which is expanding its digital business. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 13:33:05 UTC ]
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The Ad Age Studio 30 live panel with EY and Thomson Reuters discussed the lessons and insights gleaned from the past year-plus and how the global firms partnered to build Thomson Reuters' just-launched customer-centric digital initiative. Continue reading at Advertising Age
[ Advertising Age | 2021-10-07 19:30:00 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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Four publishing houses were merged by Walter De Gruyter in 1923. The new digitization brought 10,000 out-of-print titles back into availability. The post Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-28 16:29:01 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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#digital marketing
Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday
[ Digiday | 2021-09-13 04:05:00 UTC ]
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HarperNonFiction has launched an innovative marketing campaign for the early e-book release of Ben Mezrich’s The AntiSocial Network, which will allow readers to manipulate the title's price by micro trading in GameStop stock. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 00:36:07 UTC ]
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Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 10:52:31 UTC ]
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The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller
[ The Bookseller | 2021-09-03 09:36:20 UTC ]
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The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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Now might be a good time to buy an e-reader for school — or that end-of-summer vacation. Amazon has cut the price of the ad-supported 8GB Kindle Paperwhite to an all-time low of $71 in a one-day-only sale, well below the official $130 sticker. That's lower than what we saw just two weeks... Continue reading at Engadget
[ Engadget | 2021-08-29 15:44:54 UTC ]
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#follow @engadgetdeals
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Penguin Random House surprised booksellers yesterday with the announcement that Amanda Gorman's forthcoming volume 'Call Us What We Carry' would be double the anticipated length, and that the price will be raised by $5. PRH said it will “honor the original price for all customers who pre-ordered... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
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