Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #arm hammer #digital media

Other Publishing stories related to: 'Behind Church & Dwight's approach to digital growth and value pricing'

Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with: #supply-chain issues #digital media

HarperCollins allows readers to manipulate GameStop story's e-book price

HarperNonFiction has launched an innovative marketing campaign for the early e-book release of Ben Mezrich’s The AntiSocial Network, which will allow readers to manipulate the title's price by micro trading in GameStop stock. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 00:36:07 UTC ]
More news stories like this | News stories tagged with: #e-book price #e-book

OUP unveils new logo to mark digital-first shift

Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business. Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 10:52:31 UTC ]
More news stories like this | News stories tagged with: #oxford university press

SLA data demonstrates a mixed approach to school libraries through the pandemic

The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 09:36:20 UTC ]
More news stories like this | News stories tagged with: #school libraries #made redundant #library association #libraries

New PLA Survey Illustrates Critical Digital Role Played by Public Libraries

The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #libraries

Amazon's Kindle Paperwhite drops to all-time low price of $71 in one-day sale

Now might be a good time to buy an e-reader for school — or that end-of-summer vacation. Amazon has cut the price of the ad-supported 8GB Kindle Paperwhite to an all-time low of $71 in a one-day-only sale, well below the official $130 sticker. That's lower than what we saw just two weeks... Continue reading at Engadget

[ Engadget | 2021-08-29 15:44:54 UTC ]
More news stories like this | News stories tagged with: #weeks earlier #base kindle #easy choice #grabbing books #buying advice #follow @engadgetdeals #audiobook #kindle

Gorman Book's Price Hike Startles Booksellers

Penguin Random House surprised booksellers yesterday with the announcement that Amanda Gorman's forthcoming volume 'Call Us What We Carry' would be double the anticipated length, and that the price will be raised by $5. PRH said it will “honor the original price for all customers who pre-ordered... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #amanda gorman #penguin random house

Jones, Mairena, Stewart Join 'PW'; Morris Up in Digital Dept.

At 'Publishers Weekly,' Iyana Jones has been named digital media coordinator, Nathalie Mairena has been hired as digital assistant, and Sophia Stewart has joined as editorial assistant. Mike Morris has been promoted to director of digital operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital assistant #editorial assistant #digital operations #digital media

The Novelry reveals expansion plans after 'massive growth' in pandemic

Online writing school The Novelry has announced a series of expansions, including newly recruited PRH editors, plans to set up a US branch, outreach programmes and its latest partnership with Madeline Milburn Literary, TV and Film agency. Continue reading at The Bookseller

[ The Bookseller | 2021-08-04 17:20:52 UTC ]
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Scholastic Sees Growth Ahead in Fiscal 2022

A plunge in book fair revenue led to a 12.5% decline in sales at Scholastic in the fiscal year ended May 31, 2021, but the publisher forecast "significant growth" in 2022 revenue and an improved bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #5% decline #significant growth #scholastic #book fair

Deciding Between Wet and Digital Proofs

With budget constraints and shorter times to market, publishers are turning to digital proofs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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More Price Hikes Hitting the Print Industry

Spiraling costs of raw materials, freight, logistics, and procurement due to pandemic-related restrictions have resulted in soaring prices Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print industry #pandemic-related restrictions

Forging Ahead on the Digital Path at C&C Offset

Last year, C&C Offset celebrated its 40th anniversary by embarking in earnest on a path toward transforming its printing floor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #forging ahead #cc offset #40th anniversary #printing floor

Artron Focuses on Art Books and Digital Printing

The last time 'PW' wrote about Artron was in 2016, soon after it completed Peter Lik’s epic 'Equation of Time', a 528-page large-format photography book that was printed digitally on a Screen TruePress Jet SX inkjet press. Since then, the company’s digital/on-demand printing business and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #art books #digital printing

Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media

Amazon, Publishers Seek to Delay Discovery in E-book Price-Fixing Case

In a filing this week, Amazon and the Big Five publishers said the plaintiffs' claims of an e-book price-fixing conspiracy are "implausible." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers seek #e-book

Attendees positive about digital LBF as agencies see rights 'mini-jump'

The virtual London Book Fair, which began on 7th June, has come to a close, with fairgoers generally positive about the new offering, despite some technological grievances. Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 07:11:56 UTC ]
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Russian Book Market: Paper Shortages and Prices Challenge Recovery

Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
More news stories like this | News stories tagged with: #paper shortages #paper shortage #russian book

Knight Foundation Invests $5 Million in 'Library-Centered' Digital Platform

The funding will support the Palace Project, a nascent partnership between LYRASIS and the Digital Public Library of America to develop digital tools and services for libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platform #palace project