Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #digital media

Other news stories related to: "Behind Church & Dwight's approach to digital growth and value pricing"

Waiting for the Plane Tickets: Rights Pros on Digital Events

How do online rights events organized by literary agencies, publishers, and others compare to the physical book fair experience? We hear from several rights folks on how it's going so far. The post Waiting for the Plane Tickets: Rights Pros on Digital Events appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-19 18:49:46 UTC ]
More news stories like this | All news stories tagged with: #physical book #literary agencies #digital events

Books by Women Confront Churches’ Misuse of Power

Women’s issues, particularly those related to #ChurchToo and #MeToo, prompt religion publishers’ continuing interest in titles that address the silencing and abuse women face in the church and religious institutions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
More news stories like this | All news stories tagged with: ##metoo

Bookstat chart: Kirk goes out Ahead in digital

J D Kirk’s Ahead of the Game (Zertex Crime) headed straight into the Bookstat e-book chart number one for the week ending 13th February. Continue reading at The Bookseller

[ The Bookseller | 2021-02-18 09:27:21 UTC ]
More news stories like this | All news stories tagged with: #e-book #bookstat chart

Quarto refinances to 'focus on growth'

Quarto has signed a new $20m bank facility, as well as extending $13m in loans it received in 2018 and getting a new $10m loan. Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 21:21:58 UTC ]
More news stories like this | All news stories tagged with: #quarto

Big Five named as defendants in US e-book price-fixing suit

US publishing's Big Five–Hachette, HarperCollins, Macmillan, Penguin Random House and Simon & Schuster–have now been named as defendants in an amended class suit originally brought against Amazon alone for anti-competitive behaviour in relation to e-books in the US.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-07 12:47:23 UTC ]
More news stories like this | All news stories tagged with: #e-book

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media

Librarians flourish in lockdown with roll out of digital community activities

The government, local authorities and heads of schools have recognised the value of librarians since the first lockdown, according to representatives of library associations. Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 23:06:43 UTC ]
More news stories like this | All news stories tagged with: #local authorities

Thread to publish Friedan’s Feminine Mystique in digital first

Betty Friedan’s The Feminine Mystique will be published in e-book in the UK for the first time by Bookouture’s non-fiction imprint Thread.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 11:53:06 UTC ]
More news stories like this | All news stories tagged with: #e-book #betty friedan

Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #macmillan #web development #data analysis #macmillan publishers #marketing strategy

The Suddenly Digital Taipei International Book Exhibition: Interview with Robert Lin

Losing its physical fair to a COVID-19 outbreak within days of opening, Taiwan's biggest book fair extends its online run—by four months. The post The Suddenly Digital Taipei International Book Exhibition: Interview with Robert Lin appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-29 18:42:29 UTC ]
More news stories like this | All news stories tagged with: #book fair #covid-19 outbreak #physical fair

'Price gouging from Covid': student ebooks costing up to 500% more than in print

Call for inquiry into academic publishers as locked-down students unable to access study material onlineCoronavirus – latest updatesSee all our coronavirus coverageLibrarians at UK universities say students’ reading lists for this term are being torn up because of publishers’ “eye-watering”... Continue reading at The Guardian

[ The Guardian | 2021-01-29 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebooks #printed version #providing access #ebook prices #latest updatessee #academic publishers #reading lists

Nosy Crow flies into its second decade on the back of impressive 2020 growth

Just 10 years on from the children's indie's inception, the list has stonking TCM sales and a flurry of awards to its name. Its three co-founders reveal the key to its success. Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 19:35:06 UTC ]
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New Nonprofit to Advocate for Digital Content in Libraries

Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital content #e-book #libraries #print materials #e-book licenses

Stanfords Travel Writers Festival goes digital with Winn and Dalrymple

The Stanfords Travel Writers Festival is going digital this year with a line-up including Raynor Winn, William Dalrymple, James Naughtie and Simon Reeve. Continue reading at The Bookseller

[ The Bookseller | 2021-01-25 04:31:56 UTC ]
More news stories like this | All news stories tagged with: #james naughtie #william dalrymple

Bracing for Another E-book Price-Fixing Case

On January 14, a prominent class-action law firm announced it was suing over alleged price-fixing in the e-book market—the second such suit in a decade. What should we make of the news? Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book #e-book market— #alleged price-fixing

'There’s no other law like this in Australia': Facebook hits out at digital media code

The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff

[ Stuff | 2021-01-20 18:52:54 UTC ]
More news stories like this | All news stories tagged with: #digital media

In New Book, Historian Looks at Church and State Turmoil Facing Biden

A church historian looks at the religious, institutional, and social challenges ahead for Joe Biden—America's second Catholic president—and how they parallel those faced by Pope Francis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-20 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #pope francis

Tapas Sees Big Gains for Digital Comics

Digital comics delivered via mobile devices are attracting impressive traffic and generating revenue for artists and publishers. Tapas, a small U.S.-based mobile comics startup, reported impressive recent growth, and announced plans to partner with traditional print publishers like Scholastic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-20 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #announced plans #generating revenue #mobile devices #digital comics

Class suit filed against Amazon for e-book price fixing in US

Amazon is being sued for anti-competitive behaviour in the United States by the same law firm that successfully sued Apple and five major publishers for colluding to fix e-book prices in 2011. Continue reading at The Bookseller

[ The Bookseller | 2021-01-17 12:13:54 UTC ]
More news stories like this | All news stories tagged with: #e-book price #e-book #major publishers