Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #arm hammer #digital media

Other Publishing stories related to: 'Behind Church & Dwight's approach to digital growth and value pricing'

RULER’s Approach to Social Emotional Learning

As students, families, and teachers face the difficulties that have arrived with the pandemic, social and emotional learning has never been more important. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #emotional learning

Hodder Faith and St Andrew's Bookshop launch The Big Church Read

Hodder Faith, in partnership with mini-chain St Andrew’s Bookshop, will launch a national church book club this autumn, to be known as The Big Church Read. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 13:00:50 UTC ]
More news stories like this | News stories tagged with: #hodder faith #book club #hodder #bookshop

Penguin Random House Extends Temporary E-book, Digital Audio Terms for Libraries

Terms of sale first enacted in March to help librarians during the Covid-19 crisis will now run through the end of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 crisis #libraries #random house

AAP Pegs 2019 Sales Growth at 1.1%

Final estimates from the AAP found a 1.1% increase in total industry sales in 2019 over 2018. Sales were estimated to be $25.93 billion. The increase was led by a 20.4% jump in sales in the preK-12 category, where sales were $4.07 billion. In the trade category, sales inched ahead 0.4%, to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Singapore Names 2020 Book Award Finalists, Adds Digital Categories

Recognizing digital publishing and reading in Singapore, the Book Publishers Association's awards this add ebooks, audiobooks, and digital marketing. The post Singapore Names 2020 Book Award Finalists, Adds Digital Categories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-30 16:12:33 UTC ]
More news stories like this | News stories tagged with: #digital marketing #publishers association's #digital publishing #book award

How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek

[ AdWeek | 2020-07-29 21:03:28 UTC ]
More news stories like this | News stories tagged with: #digital media

How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
More news stories like this | News stories tagged with: #non-subscribers alike #users provide #email address #core strategy #melissa inman #meredith corp #browser notification #retention cycle #consumer sentiment #confident audiences #advertising partners #affiliate revenue #decision early #sources didn #public health #digital content #bonnier

How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

From pop-up newsletters to creative new content initiatives, audience experts share tactics for moving new readers through the pipeline [sponsored by Pushly]. The post How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Print Units Have Double-Digit Gain in Mid-July

With another strong showing by the juvenile nonfiction category, unit sales of print books rose 16.6% in the week ended July 18, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print units #double-digit gain #strong showing

The Pandemic Pushed Publishing Into the Digital Realm. So What's Next?

With the digital future arriving early, publishers are going to need to adapt, writes Steve Sieck. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital realm

When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
More news stories like this | News stories tagged with: #reality starts #accepting reality #hardest hit #down-and-dirty offering #teachable moments #difficult time #size fits #market conditions #short term #biggest wins #signed samsung #operational excellence #care deeply #unusual time #digital publishing

When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

EVP of revenue, Elizabeth Webbe Lunny, talks business development, management philosophies and the future of her company and publishing. The post When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
More news stories like this | News stories tagged with: #business appeared

Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek

[ AdWeek | 2020-07-21 13:00:53 UTC ]
More news stories like this | News stories tagged with: #phased rollout #chrome browser #media owners #nielsen

Fane launches digital programme with Wenger, Maupin and Norton

Production firm Fane has launched a digital programme of live streamed events featuring stars including Arsène Wenger, Armistead Maupin, Ian McKellen, Elizabeth Day and Graham Norton. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 03:24:42 UTC ]
More news stories like this | News stories tagged with: #armistead maupin #graham norton #elizabeth day

Vortex247 Showcases African Digital Comics

Vortex247, a Lagos, Nigeria-based African-centric digital comics platform, is developing the next generation of talent and content aimed at the African continent’s rapidly-expanding mobile-digital consumer base. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-15 04:00:00 UTC ]
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Frankfurt still expecting visitors as organisers reveal digital details

Frankfurt organisers have said they still expect publishers and agents from Europe to make the trip this year, as they laid out details of their virtual programme at a press briefing yesterday (14th July). Continue reading at The Bookseller

[ The Bookseller | 2020-07-15 00:41:28 UTC ]
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Frankfurter Buchmesse Outlines Digital Programming Details

'Frankfurt Rights' and 'Frankfurt Conference' lead programming being planned for the trade show's digital operation being outlined this month by organizers. The post Frankfurter Buchmesse Outlines Digital Programming Details appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-13 13:12:17 UTC ]
More news stories like this | News stories tagged with: #frankfurt conference #trade show #digital operation #frankfurter buchmesse

National Book Awards Makes the Move to Digital: November 18

The States' 71st National Book Awards ceremony follows other international publishing events onto the ether, as 'a beacon of hope for all who attend.' The post National Book Awards Makes the Move to Digital: November 18 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-10 17:02:00 UTC ]
More news stories like this | News stories tagged with: #international publishing