Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #digital media

Other news stories related to: "Behind Church & Dwight's approach to digital growth and value pricing"


Jones, Mairena, Stewart Join 'PW'; Morris Up in Digital Dept.

At 'Publishers Weekly,' Iyana Jones has been named digital media coordinator, Nathalie Mairena has been hired as digital assistant, and Sophia Stewart has joined as editorial assistant. Mike Morris has been promoted to director of digital operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #digital operations #editorial assistant #digital assistant


The Novelry reveals expansion plans after 'massive growth' in pandemic

Online writing school The Novelry has announced a series of expansions, including newly recruited PRH editors, plans to set up a US branch, outreach programmes and its latest partnership with Madeline Milburn Literary, TV and Film agency.   Continue reading at The Bookseller

[ The Bookseller | 2021-08-04 17:20:52 UTC ]
More news stories like this |


Forging Ahead on the Digital Path at C&C Offset

Last year, C&C Offset celebrated its 40th anniversary by embarking in earnest on a path toward transforming its printing floor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #printing floor #40th anniversary #cc offset #forging ahead


Artron Focuses on Art Books and Digital Printing

The last time 'PW' wrote about Artron was in 2016, soon after it completed Peter Lik’s epic 'Equation of Time', a 528-page large-format photography book that was printed digitally on a Screen TruePress Jet SX inkjet press. Since then, the company’s digital/on-demand printing business and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital printing #art books


Deciding Between Wet and Digital Proofs

With budget constraints and shorter times to market, publishers are turning to digital proofs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this |


More Price Hikes Hitting the Print Industry

Spiraling costs of raw materials, freight, logistics, and procurement due to pandemic-related restrictions have resulted in soaring prices Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #pandemic-related restrictions #print industry


Scholastic Sees Growth Ahead in Fiscal 2022

A plunge in book fair revenue led to a 12.5% decline in sales at Scholastic in the fiscal year ended May 31, 2021, but the publisher forecast "significant growth" in 2022 revenue and an improved bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book fair #scholastic #significant growth #5% decline


Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | All news stories tagged with: #digital media #digital advertising


Amazon, Publishers Seek to Delay Discovery in E-book Price-Fixing Case

In a filing this week, Amazon and the Big Five publishers said the plaintiffs' claims of an e-book price-fixing conspiracy are "implausible." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book #publishers seek


Attendees positive about digital LBF as agencies see rights 'mini-jump'

The virtual London Book Fair, which began on 7th June, has come to a close, with fairgoers generally positive about the new offering, despite some technological grievances. Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 07:11:56 UTC ]
More news stories like this |


Russian Book Market: Paper Shortages and Prices Challenge Recovery

Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
More news stories like this | All news stories tagged with: #russian book #paper shortage #paper shortages


Knight Foundation Invests $5 Million in 'Library-Centered' Digital Platform

The funding will support the Palace Project, a nascent partnership between LYRASIS and the Digital Public Library of America to develop digital tools and services for libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #palace project #digital platform


Blink scoops Flintoff's 'unique approach to life'

Blink will publish The Book of Fred by presenter and former cricketer Andrew "Freddie" Flintoff.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-26 21:24:35 UTC ]
More news stories like this | All news stories tagged with: #publishthe book #unique approach


Ventris says digital iteration of LBF is a sound investment for the future

Having assumed the reins at London Book Fair during one of the most testing times in its history, Andy Ventris is under no illusions as to the size of the challenge that lies ahead for the fair. Continue reading at The Bookseller

[ The Bookseller | 2021-06-18 22:15:17 UTC ]
More news stories like this | All news stories tagged with: #london book fair #lies ahead #andy ventris


London Book Fair Announces Details of Its Digital Seminars

Normally the first annual major publishing trade show of the year, London Book Fair is the last to join its sister events online. The post London Book Fair Announces Details of Its Digital Seminars appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-17 19:59:18 UTC ]
More news stories like this | All news stories tagged with: #book fair #major publishing #london book fair


Growth of Online Sales Cushioned Pandemic Blow at Indigo

Online sales jumped 127% at Indigo Books & Music in fiscal year 2021 over FY 2020, partially offsetting a 34% decline in sales through its physical stores. Still, sales dropped 5.5% in the year, and the bookseller's losses deepened. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #physical stores


Audio Publishers Association Cites 12-Percent 2020 US Audiobook Revenue Growth

In 2020, the Audio Publishers Association sales report finds more than 71,000 audiobooks were published in the US, up 39 percent over 2019. The post Audio Publishers Association Cites 12-Percent 2020 US Audiobook Revenue Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-01 13:14:36 UTC ]
More news stories like this | All news stories tagged with: #publishers association #audiobook


U.S. Book Show: Indie Bookselling in the Digital Age

A panel of executives from Bookshop.org, Libro.fm, and IndieCommerce discussed ways in which booksellers could use their platforms to take full advantage of the shifts in consumer behavior since the pandemic began. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #pandemic began #consumer behavior #full advantage #digital age #indie bookselling #book show


Black Sands Publishing Launches Digital Comics App

The new Black Sands Publishing digital comics app is the latest move by a Black-owned publishing venture that has used social media and crowdfunding platforms to sell its books and to raise more than $1 million over the last year to fund its plans for growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #$1 million #latest move


Librarians fighting 'exorbitant' e-book pricing hope for CMA action

Librarians fighting the “exorbitant” pricing and licensing of academic e-books claim others are afraid of speaking out about the subject and are hoping the Competitions & Marketing Authority (CMA) will take action. Continue reading at The Bookseller

[ The Bookseller | 2021-05-11 20:10:02 UTC ]
More news stories like this | All news stories tagged with: #e-book