Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #arm hammer #digital media

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Lawyers Argue that E-book Price-Fixing Case Against Amazon, Big Five Publishers Should Proceed

In a lengthy opposition brief filed this week, lawyers for a potential consumer class portrayed their case as the second act of the Apple e-books case and insisted there is more than enough evidence for the case to proceed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book


Search Press owners look to future growth with spate of plans

Despite having to adapt its plans to celebrate its half-century, art and craft specialist Search Press posted record results in the lockdowns, and is anticipating further growth once craft fairs and high streets gather momentum. Continue reading at The Bookseller

[ The Bookseller | 2021-10-30 06:01:57 UTC ]
More news stories like this | News stories tagged with: #future growth


Amazon Growth Slows, Costs Jump

Amazon has seen huge gains in sales and profits since the pandemic began, but growth in the third quarter was a modest 15%. The company is spending billions to cope with supply chain issues and labor shortages. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #huge gains #pandemic began #spending billions #labor shortages


Claire Vaye Watkins’s new novel approaches motherhood — with a torch

In “I Love You But I’ve Chosen Darkness,” a conflicted new mother abandons her child and husband. Continue reading at The Washington Post

[ The Washington Post | 2021-10-26 14:39:00 UTC ]
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PRH Once Again Extends Temporary E-book, Digital Audio Terms for Libraries

The publisher's pro-rated terms and its temporary story time permissions will now run through March, 31, 2022, as the pandemic continues to impact schools and libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries


How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

[ The Conversation | 2021-10-21 05:35:19 UTC ]
More news stories like this | News stories tagged with: #streaming service #digital content


Small minds: why a growth mindset is anathema to solving the climate crisis

The time for a business-as-usual approach to the climate has long since passed, argues author, academic and activist Timothy Morton, and urgent steps need to be take to maintain a planet we can not only survive on, but thrive on.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-14 20:35:24 UTC ]
More news stories like this | News stories tagged with: #climate crisis


Springer Nature at Frankfurt: Physical Stand, Digital Programming

Speaking of a mission 'to embed trust in research,' Springer Nature again this year offers a series of digital discussions during Frankfurt. The post Springer Nature at Frankfurt: Physical Stand, Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-13 20:29:19 UTC ]
More news stories like this | News stories tagged with: #digital programming #digital discussions #springer nature


DK partners with Kahoot! to improve digital learning

DK is partnering with educational gaming platform Kahoot! to improve digital learning.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-13 07:05:48 UTC ]
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Henderson joins Vertebrate as indie expands digital business

Shona Henderson has been appointed digital products manager at Sheffield-based Vertebrate Publishing, which is expanding its digital business. Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 13:33:05 UTC ]
More news stories like this | News stories tagged with: #digital business


Watch: Reinventing the customer experience in the digital-first era

The Ad Age Studio 30 live panel with EY and Thomson Reuters discussed the lessons and insights gleaned from the past year-plus and how the global firms partnered to build Thomson Reuters' just-launched customer-centric digital initiative. Continue reading at Advertising Age

[ Advertising Age | 2021-10-07 19:30:00 UTC ]
More news stories like this | News stories tagged with: #customer experience #thomson reuters


Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #case study #digital content


Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles

Four publishing houses were merged by Walter De Gruyter in 1923. The new digitization brought 10,000 out-of-print titles back into availability. The post Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-28 16:29:01 UTC ]
More news stories like this | News stories tagged with: #post germany #publishing houses


Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing


Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with: #supply-chain issues #digital media


HarperCollins allows readers to manipulate GameStop story's e-book price

HarperNonFiction has launched an innovative marketing campaign for the early e-book release of Ben Mezrich’s The AntiSocial Network, which will allow readers to manipulate the title's price by micro trading in GameStop stock. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 00:36:07 UTC ]
More news stories like this | News stories tagged with: #e-book price #e-book


OUP unveils new logo to mark digital-first shift

Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 10:52:31 UTC ]
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​SLA data demonstrates a mixed approach to school libraries through the pandemic

The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 09:36:20 UTC ]
More news stories like this | News stories tagged with: #school libraries #made redundant #library association #libraries


New PLA Survey Illustrates Critical Digital Role Played by Public Libraries

The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #libraries


Amazon's Kindle Paperwhite drops to all-time low price of $71 in one-day sale

Now might be a good time to buy an e-reader for school — or that end-of-summer vacation. Amazon has cut the price of the ad-supported 8GB Kindle Paperwhite to an all-time low of $71 in a one-day-only sale, well below the official $130 sticker. That's lower than what we saw just two weeks... Continue reading at Engadget

[ Engadget | 2021-08-29 15:44:54 UTC ]
More news stories like this | News stories tagged with: #weeks earlier #base kindle #easy choice #grabbing books #buying advice #follow @engadgetdeals #audiobook #kindle