Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #arm hammer #digital media

Other Publishing stories related to: 'Behind Church & Dwight's approach to digital growth and value pricing'


How brick-and-mortar retail stores are the digital media channel of the future

Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age

[ Advertising Age | 2022-11-04 13:00:00 UTC ]
More news stories like this | News stories tagged with: #brick-and-mortar stores #digital media


Independent booksellers unimpressed by Prince Harry memoir being sold at half-price

Spare, which is released in January, has been heavily discounted by larger retailers, leaving smaller bookshops unable to competePrince Harry’s forthcoming memoir, Spare, is unlikely to be championed by independent bookshops because of how heavily it has been discounted by larger retailers,... Continue reading at The Guardian

[ The Guardian | 2022-11-03 15:12:22 UTC ]
More news stories like this | News stories tagged with: #heavily discounted #forthcoming memoir #independent bookshops #bestsellers list #memoir


Amazon Sees Slow Growth in Fourth Quarter

Since the summer, many publishers have reported lower orders from Amazon compared to a year ago, and the release of the e-commerce giant’s third-quarter results gave no indication that things will markedly improve in the final period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth quarter #e-commerce giant


At Frankfurt: ‘Many Different Approaches for Publishers’ to Audiobooks

Among issues discussed in audiobook market development: more business models and Spotify's entry with à la carte pricing. The post At Frankfurt: ‘Many Different Approaches for Publishers’ to Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-20 23:29:00 UTC ]
More news stories like this | News stories tagged with: #audiobooks appeared #business models #audiobook


Newsweek Hires Kevin Gentzel as Global Chief Commercial and Growth Officer

The legacy news publisher Newsweek has hired Kevin Gentzel as its global chief commercial and growth officer, a newly created role, where he will report to chief executive Dev Pragad, Adweek has learned. Gentzel began the role Wednesday. In the position, he will oversee all lines of revenue... Continue reading at AdWeek

[ AdWeek | 2022-10-13 11:12:10 UTC ]
More news stories like this | News stories tagged with: #news publisher


NYCC 2022: Comics Navigate Massive Growth, Supply Chain Disruptions

Massive increases in graphic novel sales despite supply chain disruptions, the growing popularity of mobile webcomics, and recent changes in comic shop distribution, were among the trends discussed at ICv2’s Insider Talks, which returned to the Javits Center to open this year's New York Comic Con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #growing popularity #mobile webcomics #insider talks #javits center #graphic novel


Germany’s Ebook Market January to June: ‘Slight Growth’

In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
More news stories like this | News stories tagged with: #post germany #ebooks


Media Briefing: How the digital media industry spent the summer

Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. Continue reading at Digiday

[ Digiday | 2022-09-08 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #digital media


Insight Editions Reorganizes to Spur Growth

With sales up 34% so far this year, Insight Editions has taken a number of steps to scale the business, including consolidating separate areas into three centralized editorial divisions, appointing a publishing director to each editorial division, and blending sales and marketing into a single... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #insight editions #editorial division #publishing director


Steve Price’s article claiming ‘minority’ white male status prompts press council complaints

News Corp columnist framed himself as among a minority of white men who could no longer voice their opinionFollow our Australia news live blog for the latest updatesGet our free news app, morning email briefing or daily news podcastAustralia’s press watchdog has received multiple complaints... Continue reading at The Guardian

[ The Guardian | 2022-09-05 09:03:51 UTC ]
More news stories like this | News stories tagged with: #white men #latest updatesget #press watchdog #media diversity #full page #asian people #top stories #guardian australia #news corp


Amazon sale slashes the price of Kindle Kids and Fire Kids tablets

If you have a child in your life who needs a new tablet or e-reader, Amazon has a sale you may want to check out. The company's devices designed for kids are currently being sold at a discount —some are even listed with the lowest prices we've seen for them on the website. You can get Kindle for... Continue reading at Engadget

[ Engadget | 2022-08-16 10:01:53 UTC ]
More news stories like this | News stories tagged with: #two-year warranty #kid-friendly case #internal storage #microsd card #8-inch display #solve puzzles #follow @engadgetdeals #kindle


Half Price Books Celebrates its 50th Anniversary

Half Price Books, a Texas-based company, has firmly established itself as the nation’s third-largest bookstore chain with 121 stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore chain


Media Briefing: What Axios’ sale says about the valuation of digital media companies

In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-08-11 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #media companies #digital media


Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with: #media companies #nielsen


News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with: #digital advertising #rupert murdoch #news corporation #majority stake #book publisher #news corp


Germany’s Bookwire Reorganizes Its Audiobook Approach

'Pooling our energies even more to focus on audio,' Bookwire announces a restructured unit for audiobooks and podcasting. The post Germany’s Bookwire Reorganizes Its Audiobook Approach appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-08 14:22:34 UTC ]
More news stories like this | News stories tagged with: #post germany #bookwire announces #audiobook


Media Briefing: A snapshot of the digital media economy at the start of earnings season

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday

[ Digiday | 2022-07-28 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #digital media


Court Hears Amazon, Publisher Motions to Toss Price Fixing Conspiracy Lawsuits

In oral arguments on Wednesday, lawyers for Amazon and the Big Five publishers argued that two potential class action suits alleging a conspiracy to fix prices for both e-books and print books were "implausible" and should be dismissed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #oral arguments #fix prices #print books


Spain Reports Book Market Growth in 2021: Up 5.6 Percent

The Spanish book market is reporting revenues of €2.5 billion in 2021, a gain of 5.6 percent over 2020, and book sales of 174 million units. The post Spain Reports Book Market Growth in 2021: Up 5.6 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-19 19:16:27 UTC ]
More news stories like this | News stories tagged with: #book sales #book market


China’s Market Growth Rate This Year: Down 13.8 Percent

With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
More news stories like this | News stories tagged with: #post china #book market