Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #arm hammer #digital media

Other Publishing stories related to: 'Behind Church & Dwight's approach to digital growth and value pricing'


Fifty Shades approaching 20m in US

Sales of the Fifty Shades trilogy have passed 19m in the US since publication in March. ... Continue reading at The Bookseller

[ The Bookseller | 2012-07-09 00:00:00 UTC ]
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Digital takes £50m bite from physical in 2012

E-books, plus the consumer downturn, have taken a £50m bite out of the print book market... Continue reading at The Bookseller

[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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Booming Digital Sales Could Put Auto Trader Out Of Print

Booming digital revenues now make up almost 80 per cent of sales at Auto Trader and could hasten the end of the print version of the car-classifieds magazine in 12-18 months. Annual turnover rose only 1 per cent to £257.2m, but digital sa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print version


Digital Sales Up 38% at B&N

Sales of what has been Barnes & Noble’s core business for most of its history—“tangible” books, music, movies, rentals, and newsstand—made up 66% of the chain’s total revenue in the fiscal year ended April 28, 2012, according to figures published in the company’s annual report. Sales in the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #figures published #annual report #digital devices #product mix


Steep rise in digital revenues at CUP

Cambridge University Press has seen its digital revenues rise 70% over the past year to account... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenues


Guinness to release digital-only title

Guinness World Records is launching its first digital-only title next week, Totally Bonkers... Continue reading at The Bookseller

[ The Bookseller | 2012-06-28 00:00:00 UTC ]
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E-book price fixing trial set for 2013: Apple, Macmillan and Penguin prepare for courtroom brawl

The Justice Department meant business when it accused Apple and five other publishers of price-rigging ebooks, and are officially taking Cupertino and two publishers to court. In a hearing on Friday, Judge Denise Cote set a bench trial for June 3, 2012, putting Apple, Macmillan and Penguin Group... Continue reading at Engadget

[ Engadget | 2012-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #accused apple #penguin group #agency pricing #justice department


Digital audiobook service launches

A new subscription-based digital audiobook service has launched with ambitions to double the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-20 00:00:00 UTC ]
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B&N Nook digital business up 45%

Barnes & Noble has reported revenues for its Nook digital business for $933m for the full... Continue reading at The Bookseller

[ The Bookseller | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


The Media Equation: Huffington Magazine Continues Digital Media’s Incursion

Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation


Migration to digital a result of 'crap books', says Florence

Hay Festival founder Peter Florence has blamed “crap books” from UK publishers as... Continue reading at The Bookseller

[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital ad #advertising partners


Self-publishing fuels growth of print books

The romance with the printed word shows no signs of abating. Despite the rapid growth in ebook sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. The preliminary numbers released Tuesday by bibliographic database Bowker are "the most... Continue reading at Crains New York

[ Crains New York | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viable alternative #vice president #digital content


Forbes Expands Contributor Approach

Two years after Forbes Media made a radical break with traditional journalism by letting outside contributors and advertisers publish content on its site, it’s taking the model a step further by having contributors publish ebooks under its name. The first, however, is by Lewis DVorkin, chief... Continue reading at AdWeek

[ AdWeek | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest initiative


Burtenshaw: 'no LBF price model changes in 2013'

Reed Exhibitions, organiser of the London Book Fair, is not anticipating changing the traditional... Continue reading at The Bookseller

[ The Bookseller | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reed exhibitions


Behind Technology Review’s Digital-First Strategy

Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology review #digital space


MIT's 'Technology Review' Launches Digital First Initative

Jason Pontin has a daunting task at hand.  The editor in chief and publisher of MIT’s Technology Review is the man charged with recalibrating the 112-year-old thought-leading publication, a duty he described to Adweek as an "on some level unwelcome, but intellectually interesting task, which is... Continue reading at AdWeek

[ AdWeek | 2012-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huffington post #marketing partners #thought leadership #data visualization


Reed trialling new exhibition pricing structure

Reed Exhibitions, organisers of the London Book Fair, is trialling a new kind of pricing... Continue reading at The Bookseller

[ The Bookseller | 2012-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reed exhibitions


Penguin and Macmillan Deny e-Book Price Fixing

In response to a Justice Department lawsuit, the two book publishers denied any price fixing for ebooks and accuse Amazon of engaging in anticompetitive behavior. Continue reading at The New York Times

[ The New York Times | 2012-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price fixing


Amazon, Publisher Settle Digital Books Dispute

A three month long dispute over the sale of digital books between Amazon.com Inc. and a leading independent book distributor has been resolved, both parties said Friday. Continue reading at AllThingsD

[ AllThingsD | 2012-05-26 00:00:00 UTC ]
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