Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #arm hammer #digital media

Other Publishing stories related to: 'Behind Church & Dwight's approach to digital growth and value pricing'


HC promotes Sasot to new pricing director role

HarperCollins has created a new business role to improve its pricing strategies. Eloy Sasot,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pricing strategies


Hot Key hires Orringer, extends digital

Hot Key Books has hired Amy Orringer as digital coordinator as the children's publisher... Continue reading at The Bookseller

[ The Bookseller | 2012-08-22 00:00:00 UTC ]
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Condé Nast's Latest Digital Move

Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a... Continue reading at AdWeek

[ AdWeek | 2012-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings #greater emphasis #print advertising #digital revenue #digital advertising


Apple blasts the DOJ's proposed ebook price settlement

Apple called the DOJ's proposed settlement to the ebook price fixing case 'fundamentally unfair, unlawful, and unprecedented.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple called #proposed settlement


The Daily Beast’s Digital Challenge

In 2008, The Daily Beast launched as an ambitious online effort by magazine legend Tina Brown. That effort took a detour two years ago, when it merged with old-line print publication Newsweek. The result is a publication that has crafted a model tha ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily beast


OUP to launch digital picture books

Oxford University Press children’s books is entering the digital picture book market as the... Continue reading at The Bookseller

[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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DoJ moves to seal ebook pricing agreement

The Department of Justice has filed a motion with Judge Denise Cote asking her to approve the... Continue reading at The Bookseller

[ The Bookseller | 2012-08-06 00:00:00 UTC ]
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Digital market 'not yet there' for illustrated

Illustrated publishers say the digital market is yet to take off for their businesses, with... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital market


News Corp restructures digital magazine

News Corp's digital tablet magazine The Daily is letting go of 50 employees, around 29 per cent of its total, as it streamlines production to focus on its most popular features. Continue reading at Stuff

[ Stuff | 2012-08-01 00:00:00 UTC ]
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Harlequin: 20p ebook price 'out of our hands'

Tim Cooper, commercial director of Harlequin, has spoken out over the inclusion of one of the... Continue reading at The Bookseller

[ The Bookseller | 2012-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim cooper #commercial director


Online Publishers to Promote Each Other’s Work, Strengthen Digital News

Four local online newsrooms have united to broaden New Orleans’ news options. The mission of the newly formed New Orleans Digital News Alliance is to connect independent digital news organizations for the benefit of our readers and to stren ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers


Digital 'huge' issue for smaller UPs

Smaller academic presses said the digital transition was a “huge” issue for their... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital transition


Library of America Steps Up Its Digital Effort

Launched at the end of 2011, the ebook program of the Library of America has released eight titles so far with plans to publish about two ebooks a month for the next year. LOA publisher Max Rudin explained that the nonprofit charged with producing high-quality, beautifully designed editions of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook program #american writing #digital market #print books #ebook architects


Senator Schumer sides with Apple and publishers in ebook price fixing case

A prominent Senate Democrat sided with Apple this week, and called on the Justice Department to drop its ebook lawsuit against the Cupertino, Calif. company. Sen. Charles Schumer (D-N.Y.) wrote in an opinion piece that appeared in the Wednesday edition of the Wall Street Journal that a victory... Continue reading at Betanews

[ Betanews | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justice department #ebook lawsuit #opinion piece #ebooks market


College Newspapers Go Digital-First, Innovate To Stay Relevant

NEW YORK -- This fall, the University of Oregon’s Daily Emerald -- a print publication for more than 90 years -- will ditch the daily for digital, publish a twice-weekly magazine, and launch a mini-tech start-up called The Garage. It' ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stay relevant #york -- #print publication


Sharp growth in book sales at Waitrose

Waitrose is now an "increasing force in fiction‚" having extended its book range... Continue reading at The Bookseller

[ The Bookseller | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales


Senator Schumer calls on DOJ to drop ebook price-fixing suit

Believe it or not, but that whole ebook price fixing fiasco is still an ongoing issue for the Justice Department. New York's senior senator, Chuck Schumer wishes it wasn't however, he simply wants the DOJ to drop the case and walk away. In a lengthy (factually questionable) op-ed in the Wall... Continue reading at Engadget

[ Engadget | 2012-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail giant #source link


RCS Libri launches digital-first list

Italian publisher RCS Libri has launched Rizzoli First, a digital-first list that will publish... Continue reading at The Bookseller

[ The Bookseller | 2012-07-18 00:00:00 UTC ]
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Digital Imprints Take Root

Traditional trade publishers have been testing the digital-first/digital-only publishing waters for more than two years now, and the pace is accelerating. This month alone, Penguin is reviving the Dutton Guilt Edged Mysteries line as a digital only imprint, Kensington has launched eKensington as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital imprints #publishing waters #beta test #romance books #harper voyager


Weltbild to remain church-owned

Germany’s Catholic Church has taken Weltbild—one of the largest publishing groups and... Continue reading at The Bookseller

[ The Bookseller | 2012-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #catholic church