Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #arm hammer #digital media

Other Publishing stories related to: 'Behind Church & Dwight's approach to digital growth and value pricing'


Apple’s Alleged E-book Price Fixing: What You Need To Know

The Justice Department is warning Apple and its publisher partners they may have to answer for their pricing model. Continue reading at PC World

[ PC World | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justice department #publisher partners #pricing model


U.S. reportedly warns Apple, ebook publishers about price-fixing

The U.S. Justice Department has warned Apple Inc. and five top book publishers that lawsuits over alleged ebook price fixing might be in the offing, according to a report in the Wall Street Journal. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook publishers #justice department #warned apple


Publishers warned on ebook prices

Five US publishers are being threatened with legal action over the way they set prices for electronic books according to reports. Continue reading at BBC World

[ BBC World | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers warned #ebook prices #legal action #set prices #electronic books


Cosmopolitan Hits 115,000 Paid Digital Subscribers

Cosmopolitan topped 115,000 digital subscribers last month, making it the first Hearst title to break 100,000 and perhaps marking renewed reason for hope among magazine publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst title #magazine publishers


Hearst hires Lee Wilkinson as digital product director

Hearst Magazines UK has appointed News International's Lee Wilkinson to the newly created role of product director for its digital division. Continue reading at Media Week

[ Media Week | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital division


French government to digitize out-of-print 20th century works, plans ebook initiative

It's a case of having one's cake and eating it, too. Or, in this instance, digitizing the works of others and reselling them online for a 40 percent cut. According to Le Temps, a controversial new law recently passed by the French government will see out-of-print books from the 20th century... Continue reading at Engadget

[ Engadget | 2012-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french government #ebook format #image credit


Court of Appeal upholds Digital Economy Act

The Publishers Association has said it is looking forward to working with internet service... Continue reading at The Bookseller

[ The Bookseller | 2012-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association


Catching the Digital Wave

In the early days of the digital revolution, most independent publishers were moving slower than the larger houses in getting on the ebook bandwagon. That period has clearly passed. With only a couple of exceptions, the publishers that made it onto this year’s edition of PW’s fast-growing small... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #early days #digital revolution #ebook sales


Random House drastically raises the price of ebooks for libraries

Oddly, Random House deciding to triple the price of its ebooks for libraries is being considered a compromise. While others, like Penguin, are pulling their electronic tomes from the virtual shelves of our lending institutions, Random House is at least willing to still play ball -- even if it's... Continue reading at Engadget

[ Engadget | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual shelves #random house #popular books #expiration date


E-Books on Tablets Fight Digital Distractions

Reading a book on a tablet like the Kindle Fire is “like trying to cook when there are little children around,” David Myers said. Continue reading at The New York Times

[ The New York Times | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle fire


Digital Self-Publishing: Should Publishers Be Worried?

Self-publishing an essay through Amazon is a reminder of the benefits of a traditional publishing house. Continue reading at The Atlantic

[ The Atlantic | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital self-publishing


With FUSION, Zinio Adds DIY Digital Publishing

Zinio is positioning itself to be more than just a digital newsstand service—the company is rolling out a new suite of publishing tools that are designed to easily include interactivity for almost any digital magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing tools #digital magazine


Jackie Collins enters digital self-publishing

Jackie Collins is going into self-publishing, with plans to release an ebook version of The... Continue reading at The Bookseller

[ The Bookseller | 2012-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jackie collins #ebook version


GateHouse Media to use SAXOTECH to Manage Print and Digital Content Across Publishing Platforms

Tampa, Fla. — February 28, 2012 — SAXOTECH, a leader in content management, circulation and advertising technology, today announced GateHouse Media, Inc. (GateHouse Media) has selected the SAXOTECH Mediaware Center and SAXOTECH On ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #publishing platforms #content management #advertising technology


Daily-deal sites offer magazines circulation growth

Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and... Continue reading at Crains New York

[ Crains New York | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology review #monetize content #higher rate


Former Dow Jones Digital Boss Gordon McLeod Lands at Krux

Gordon McLeod, the former head of Dow Jones's digital publications, has a new job, at an ad tech start-up. He's now president at Krux, a two-year-old "data management platform" that helps publishers control "cookie" data that tracks Web surfers' movements. Last fall, Krux raised $11 million in a... Continue reading at AllThingsD

[ AllThingsD | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dow jones #digital publications #round led


Pearson sees digital profits rise

Educational publisher and FT owner, Pearson reports a rise in profits thanks to improved digital sales and growth in emerging markets. Continue reading at BBC News

[ BBC News | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational publisher #ft owner #pearson reports #emerging markets


Church wins $1.1m payout from News Corp

Singer Charlotte Church and her parents have settled her phone-hacking damages action against the publishers of the now defunct News of the World for 600,000 pounds (NZ$1.1 million). Continue reading at Stuff

[ Stuff | 2012-02-27 00:00:00 UTC ]
More news stories like this |


Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
More news stories like this |


Indian book market in "rapid growth"

The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rapid growth