Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
News tagged with: #digital growth #arm hammer #digital media

Other Publishing stories related to: 'Behind Church & Dwight's approach to digital growth and value pricing'

Trinity restructures regionals for digital push

Trinity Mirror has restructured the management structure across its regional division and is creating 20 new digital positions as it looks to increase its focus on digital publishing and streamline its reporting structure. Continue reading at Media Week

[ Media Week | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital push #trinity mirror #management structure #digital positions #digital publishing #reporting structure

RH expands digital team

Random House is extending its digital team, and has promoted Dan Franklin, current digital editor... Continue reading at The Bookseller

[ The Bookseller | 2011-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #digital team

History Press makes redundancies, grows digital

The History Press is in consultation with a "small number" of staff over redundancies,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history press #small number

Survey: heaviest buyers moving to digital

The potential for digital to grow readership and increase revenue has been seriously called into... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increase revenue

The Amazon Price Check App and The Battle over 'Showrooming'

If “showrooming” wasn’t part of the industry lexicon before last week, it is now, thanks to Amazon’s price check app that gives customers up to $15 in discounts to those who scan prices of products at different stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
More news stories like this |

Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condé’s entire digital portfolio was available at the time of the exchange’s launch. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this |

John Blake prepares for 2012 digital push

John Blake has promoted four members of staff to reflect a new emphasis on digital publishing for... Continue reading at The Bookseller

[ The Bookseller | 2011-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john blake #digital publishing

Orion acquires digital rights to Household's backlist

Orion has acquired digital publishing rights to the entire backlist of thriller writer Geoffrey... Continue reading at The Bookseller

[ The Bookseller | 2011-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entire backlist

Retail sales growth "worst for 6 months"

The British Retail Consortium has labelled November sales growth "the worst for six months... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
More news stories like this |

Publishers bullish over digital future

More than a third of publishers internationally believe that digital formats will account for at... Continue reading at The Bookseller

[ The Bookseller | 2011-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital future #digital formats

Package print with digital to thrive, says Schnittman

Publishers should offer "enhanced hardbacks" with print and digital packaged together,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-05 00:00:00 UTC ]
More news stories like this |

Flashman gets digital

HarperCollins has published George Macdonald Fraser's 12-strong Flashman series in ebook... Continue reading at The Bookseller

[ The Bookseller | 2011-12-01 00:00:00 UTC ]
More news stories like this |

Digital Book Census shows rates creep up

Digital royalty rates paid to authors by publishers are increasing, though there remains... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
More news stories like this |

Finding Your Way Through the Digital Maze: E-Solutions 2011

Book publishers know that their business is changing, and quickly. Whether it’s online publishing through the Web, downloadable ebooks, or app development, digital content and the technology that supports it is the newest path to sales growth and customer satisfaction. In today’s book content... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #downloadable ebooks #digital content #sales growth #continuously updated #technical support

German Catholic Church to sell Wetbild

Germany’s Catholic Church has announced this week its intention to sell Weltbild, one of... Continue reading at The Bookseller

[ The Bookseller | 2011-11-24 00:00:00 UTC ]
More news stories like this |

Digital Readers 11 Percent of Total Magazine Audience

For those who still doubt that magazine content has a place in the digital world, new data proves magazines’ growing digital prowess. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine content #digital world

Low growth at Reed Elsevier

Written By: Benedicte Page Publication Date: Thu, 17/11/2011 - 09:45 Reed Elsevier Plc has reported underlying revenue growth of 1% in the nine months to the end of September 2011. In an interim management statement, the company announced underlying revenue growth in each of its five business... Continue reading at The Bookseller

[ The Bookseller | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reed elsevier #corporate markets

13 Ways to Jumpstart Digital Revenue

To conclude min day's Digital Summit at the Grand Hyatt in New York City this week, three digital publishing executives shared actionable tips on how to ramp up revenue, regardless of company scale. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital summit #grand hyatt

New digital short works series for Penguin

Written By: Charlotte Williams Publication Date: Mon, 14/11/2011 - 08:22 Penguin is launching a digital series of exclusive short works called Penguin Shorts, releasing nine titles by authors including Helen Dunmore, Toby Young and Colm Toibin. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital series #colm toibin

Templar unveils ambitious growth plan

Written By: Caroline Horn Publication Date: Mon, 14/11/2011 - 08:15 Templar plans to grow its fiction output to 35 titles by 2013, following its move into fiction last year with an initial seven titles. The biggest growth will be in young fiction, although commissioning editor Helen Boyle said... Continue reading at The Bookseller

[ The Bookseller | 2011-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction output #young fiction