Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more emphasis on broader distribution of content, and increasingly sophisticated targeting offered by programmatic players. The post Back to our sponsor? Why publishers struggle to renew native advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-15 00:00:00 UTC ]
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Children's publishing "haemorrhaging talent"

Written By: Caroline Horn Publication Date: Fri, 15/07/2011 - 08:46 The industry is "haemorrhaging talent" as authors and illustrators are finding it increasingly difficult to make a living in the children's sector. Agent Caroline Sheldon said that she estimated that fewer than half of the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly difficult #big things


Publishers and E-Commerce: Perfect Together

E-commerce is a big opportunity for publishers. “If you talk to the people at Net-A-Porter or the people at Gilt, they say they’re increasingly commerce companies moving into content and I think what you’re going to find is content companies are going to move into commerce,” Hearst Magazines... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content companies #big opportunity


E-textbooks are destroying the old publishing business model

By Tim Conneally, Betanews The business model behind textbooks is completely out of step with what the market today wants, according to the head of Nature Publishing's digital textbook initiatives. Continue reading at Betanews

[ Betanews | 2011-07-15 00:00:00 UTC ]
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The Back-End Tools Sales Teams Use to Manage, Monitor and Close the Integrated Sale

In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #closing deals #ever-growing portfolio


Google+ Idea Guy Says Google Still Trying to Hold Him Back

Paul Adams, the Google social researcher turned Facebook product manager who's credited with giving Google the idea for circles of friends that it's utilized in Google+, spoke out against his former employer tonight on his blog. Adams protests that Google is blocking the publication of a book he... Continue reading at AllThingsD

[ AllThingsD | 2011-07-13 00:00:00 UTC ]
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Orion backs Standard literacy campaign

Written By: Benedicte Page Publication Date: Tue, 12/07/2011 - 12:21 Orion Children's Books is supporting the London Evening Standard's literacy campaign Get London Reading with donations of Horrid Henry books. Volunteers to the Standard-backed scheme to help schoolchildren with their reading... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london reading #volunteer reading #literacy campaign


Publishers seek second half upturn to 2011

Written By: The Bookseller News Team Publication Date: Fri, 08/07/2011 - 14:19 Publishers are optimistic about the next six months, despite a number of big ­houses turning in their worst first half-year Nielsen BookScan TCM sales performances for years, with ebook growth already beginning to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Lock, Stock, and Publisher

Booksellers have the industry connections to publish their books just about anywhere, but for some bookstore owners, self-publishing is preferable to going the traditional route. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-07-08 00:00:00 UTC ]
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Orion backs Evening Standard campaign with Horrid Henry

Written By: Charlotte Williams Publication Date: Fri, 08/07/2011 - 08:30 Orion Children's Books is supporting the Evening Standard Get London Reading literacy campaign, announcing plans to donate a copy of a Horrid Henry early reader book to volunteer reading mentors. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #horrid henry #evening standard #announcing plans


Cinchcast Launches Audio Platform Cloud Solution for Digital Publishers

Cinchcast, whose technology has been used by BlogTalkRadio since 2006, released a cloud-based audio solution for digital publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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French publisher La Martinière joins the iBookstore.

Written By: Barbara Casassus Publication Date: Wed, 06/07/2011 - 07:32 La Martinière is the latest French publisher to sign up to sell ebooks through Apple’s iBookstore. About 150 La Martinière and Seuil titles are available so far, with another 300 expected to follow by the end of the summer,... Continue reading at The Bookseller

[ The Bookseller | 2011-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell ebooks #apples ibookstore #print versions


Amazon to Acquire U.K. Online Book Seller and Publisher

Amazon.com has acquired The Book Depository International, a seven-year old online bookseller based in the UK, which also republishes titles that are no longer in print or poorly available. Continue reading at AllThingsD

[ AllThingsD | 2011-07-05 00:00:00 UTC ]
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Publishers urged to follow Compass' lead

Written By: Charlotte Williams Publication Date: Mon, 04/07/2011 - 08:36 Pan Macmillan will be offering "enhanced rates" on the titles it publishes under its new digital-only imprint, with agents welcoming the initiative and urging publishers to pursue similar projects. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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Little hits back at Rowling and Blair over 'disappointing' split

Written By: Charlotte Williams Publication Date: Mon, 04/07/2011 - 09:59 J K Rowling's former agent Christopher Little has broken his silence about the author's surprise defection from his agency, saying that he was "disappointed and surprised" by the "premature news". Responding to Little,... Continue reading at The Bookseller

[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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Global Publishing: Staying Put

With the global economy still struggling to get on a solid footing in 2010, the world’s largest publishers had a mixed performance in the year, although the majority of companies managed to post sales gains in the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-07-01 00:00:00 UTC ]
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Marie Claire publisher claims new technology boosts newsletter subs 60% in a year

IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week

[ Media Week | 2011-06-30 00:00:00 UTC ]
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Harvill Secker to publish death row lawyer memoir

Written By: Charlotte Williams Publication Date: Thu, 30/06/2011 - 13:09 Harvill Secker has acquired a non-fiction title about the work of British lawyer Clive Stafford Smith over 25 years to save those on death row in the US. Editor-at-large Rebecca Carter bought UK and Commonwealth rights... Continue reading at The Bookseller

[ The Bookseller | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick walsh #conville walsh #harvill secker #non-fiction title


Media Decoder: Conrad Black, Still in Prison, Finds Publisher for Memoir

The former newspaper baron, serving out a sentence for fraud and obstruction, will publish "A Matter of Principle" in the fall. Continue reading at The New York Times

[ The New York Times | 2011-06-30 00:00:00 UTC ]
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Faber to publish Jarvis Cocker's lyrics

Written By: Lisa Campbell Publication Date: Thu, 30/06/2011 - 13:12 Pulp frontman Jarvis Cocker is set to publish a book of his song lyrics with Faber. The book, entitled Mother, Brother, Lover: Selected Lyrics, was bought by Faber’s editorial director of fiction, Lee Brackstone, and editor... Continue reading at The Bookseller

[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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Obama's agents move into e-publishing

Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 09:21 The literary agency representing Barack Obama has become the latest to move into ebook publishing but stresses it is not trying to compete with publishers. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook publishing