Publishers and E-Commerce: Perfect Together

E-commerce is a big opportunity for publishers. If you talk to the people at Net-A-Porter or the people at Gilt, they say theyre increasingly commerce companies moving into content and I think what youre going to find is content companies are going to move into commerce, Hearst Magazines president David Carey said earlier this year. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-07-15 00:00:00 UTC ]
News tagged with: #content companies #big opportunity

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Is Publishing About Art or Commerce?

The antitrust trial to block the merger of Penguin Random House and Simon & Schuster has riveted the industry—and raised larger questions about the business of books. Continue reading at New Yorker

[ New Yorker | 2022-08-16 16:22:22 UTC ]
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How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek

[ AdWeek | 2021-10-27 14:09:20 UTC ]
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In Egypt, Publishers Are Moving to E-Commerce

Cairo publisher and bookseller Ahmed Rashad on how the pandemic makes the digital transformation more urgent than ever. The post In Egypt, Publishers Are Moving to E-Commerce appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-27 14:54:26 UTC ]
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Lifestyle Publishers Are Experiencing an E-Commerce Boom

Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
More news stories like this | News stories tagged with: #hearst #at-home fitness #content strategy #create content #paid content

The perfect buyer for the National Enquirer, Runner’s World does retail, The Onion’s threats: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. All Peckered out: Supermarket tabloid the National Enquirer, as you’ve probably... Continue reading at Advertising Age

[ Advertising Age | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reader engagement #rising stars

How publishers use influencers to grow commerce businesses

Publishers including Complex and Rooster Teeth are using influencers to attract audiences that can leverage infrastructure publishers have already built. The post How publishers use influencers to grow commerce businesses appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-24 00:00:00 UTC ]
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How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commerce-focused publishers #facebook ads #direct-to-consumer brands

How France’s top Facebook publisher Chefclub is growing commerce

“We’d rather keep ad-free content that promotes Chefclub products at the end rather than inserting the content with a Facebook ad. That’s much healthier.” The post How France’s top Facebook publisher Chefclub is growing commerce appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-26 00:00:00 UTC ]
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In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans

The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-02 00:00:00 UTC ]
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‘Social is a black hole’: Commerce-focused publishers have a Facebook problem

For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-22 00:00:00 UTC ]
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Viking to publish Nina Stibbe’s An Almost Perfect Christmas

Viking is publishing Nina Stibbe’s An Almost Perfect Christmas, a comedic non-fiction book exploring festive cooking and customs, and the highs and lows of the Christmas season. Continue reading at The Bookseller

[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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Publishers are using Facebook video to drive commerce revenue

Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-15 00:00:00 UTC ]
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Publisher trend inception: Facebook Live meets commerce strategies

Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
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New International Publishing Standards Address Discovery and Global Commerce

A host of organizations are working to make publishing more effective worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Digiday Publishing Summit

Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. Continue reading at Digiday

[ Digiday | 2023-09-21 04:01:00 UTC ]
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Turner Publishing Buys Three Imprints from Mango Publishing

In a deal completed on June 30, Turner acquired the Conari Press, Bonhomie Press, and Woo! Jr. imprints—and with them a total of 589 titles—from Mango. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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Meta's VR game publisher is now called 'Oculus Publishing'

Meta's publishing arm for virtual reality games is now officially called Oculus Publishing. It's a completely different division from Oculus Studios, which is the company's label for first-party games. Oculus Publishing will instead support partner developers with conceptualization, funding,... Continue reading at Engadget

[ Engadget | 2023-03-23 08:01:38 UTC ]
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Haymarket Books, Kaepernick Publishing to Co-Publish Anthology Defending Black Studies

In response to educational bans, Haymarket Books and Kaepernick Publishing are collaborating on a compilation of essays by African American scholars and other Black intellectuals writing in defense of African American/Black Studies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
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