As Facebook decides to favor content from friends and family over publishers' posts, agency buyers are telling clients to focus on influencer content. The post ‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-01-17 00:00:00 UTC ]
News tagged with:
#agency buyers
Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek
[ AdWeek | 2021-01-11 18:55:42 UTC ]
More news stories like this | News stories tagged with:
#kimberly drew
#jenna wortham
#anthology
In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News
[ ABC News | 2021-01-08 16:43:45 UTC ]
More news stories like this | News stories tagged with:
#sports book
Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek
[ AdWeek | 2020-12-29 12:00:28 UTC ]
More news stories like this | News stories tagged with:
#performance marketing
#digital media
AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
More news stories like this | News stories tagged with:
#hbo max
#entertainment arm
#media companies
#$35 million
#time warner
For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-12-20 21:38:05 UTC ]
More news stories like this | News stories tagged with:
#full week
#lockdown restrictions
#early december
#nielsen bookscan
#nielsen
Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing department
#marketing team
In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday
[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this | News stories tagged with:
#consumer habits
#privacy regulations
#contextual targeting
#digital media
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
More news stories like this | News stories tagged with:
#i-hsien sherwood
#adrianne pasquarelli
#buddhist monk
#staying safe
#@adage
#cmo strategy
#newsletters galore
#subscribers make
#corporate subscriptions
#find options
#—including access
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.In the cards Financial giant Visa picked Wieden+Kennedy as its new creative... Continue reading at Advertising Age
[ Advertising Age | 2020-12-04 11:04:31 UTC ]
More news stories like this | News stories tagged with:
#xbox series
#staying safe
#cmo strategy
#newsletters galore
#corporate subscriptions
#$5 million
#@adage
#—including access
#manga
Now that you’ve purchased new house slippers, a floor lamp, and an air fryer at slight discounts (anyone else? just me?), why not consider donating a few dollars to these very worthy literary organizations, nonprofits, and volunteer-run bookshops? * ORGANIZATIONS Book Industry Charitable... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-01 19:39:08 UTC ]
More news stories like this | News stories tagged with:
##givingtuesday
#ve purchased
#air fryer
#bookselling community
#literary hub
#book industry
Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing partners
The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 22:33:33 UTC ]
More news stories like this | News stories tagged with:
#open university
#post-covid market
#palgrave macmillan
#macmillan
Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 06:18:40 UTC ]
More news stories like this |
Kyle Books, part of the Octopus Publishing Group, will publish Mummin’ It by "Toby and Roo" blogger Harriet Shearsmith in April 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 00:03:00 UTC ]
More news stories like this | News stories tagged with:
#kyle books
A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
More news stories like this | News stories tagged with:
#big names
#charlie redmayne
#seismic shift
#online shopping
#harpercollins uk
#harpercollins
For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#market books
#opening session
The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 19:16:13 UTC ]
More news stories like this | News stories tagged with:
#audiobook sector
#audiobook
Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 23:35:04 UTC ]
More news stories like this | News stories tagged with:
#marketing role
#octopus books
#marketing manager
Since lockdown ended, sales of biographies and autobiographies have spiked, rising 16% in volume and 20% in value against the same period last year. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 06:35:06 UTC ]
More news stories like this | News stories tagged with:
#post-covid market
#lockdown ended
Five years after it left the academic library market, Baker & Taylor has returned. The move, however, does not mean the wholesaler has any plans to get back into the retail market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#baker taylor
#retail market