‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes

As Facebook decides to favor content from friends and family over publishers' posts, agency buyers are telling clients to focus on influencer content. The post ‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-17 00:00:00 UTC ]
News tagged with: #agency buyers

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NPD Sees the US Print Market Up in July, ‘Momentum Slowing’

The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
More news stories like this | News stories tagged with: #print market #npd sees


Octopus marketing and publicity restructure as Grindon and Brown step up

Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 20:07:57 UTC ]
More news stories like this | News stories tagged with: #announced promotions #marketing department #senior roles


US marketing tech company acquires Bloodhound Books

US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 20:12:24 UTC ]
More news stories like this | News stories tagged with: #e-book


Facebook, Fox, and what ‘killing people’ means in a pandemic

Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
More news stories like this | News stories tagged with: #belarusian association #secrecy laws #nieman lab #pushed back #book based


Bonnier appoints Power to head children's marketing and publicity

Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:13:24 UTC ]
More news stories like this | News stories tagged with: #bonnier


Facebook’s strategy: Avert disaster, apologize and keep growing

Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post

[ The Washington Post | 2021-07-09 05:04:42 UTC ]
More news stories like this | News stories tagged with: #avert disaster


HarperCollins Christian Publishing Centralizes Sales, Marketing

Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Russian Book Market: Paper Shortages and Prices Challenge Recovery

Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
More news stories like this | News stories tagged with: #paper shortages #paper shortage #russian book


Bologna sees 55% online boost for 2021 edition

This year's digital Bologna Children's Book Fair saw a 55% increase in page views compared to the previous year's edition. Continue reading at The Bookseller

[ The Bookseller | 2021-06-18 19:35:36 UTC ]
More news stories like this | News stories tagged with: #book fair #55% increase #children's book


ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #local communities #independent stores


Foul-mouthed Laurence Fox tweet boosts sales for Little Box of Books

A children’s book subscription company says its sales have surged after actor and political activist Laurence Fox berated it online. Continue reading at The Bookseller

[ The Bookseller | 2021-06-08 08:15:22 UTC ]
More news stories like this | News stories tagged with: #children’s book


Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales spike #male readers #year long


The anti-influencer

I set up inclusive and representative children’s book company, Little Box of Books, almost three years ago and we have since enjoyed plenty of media attention, appearing on BBC Breakfast, Channel 4 News and Loose Women. Continue reading at The Bookseller

[ The Bookseller | 2021-06-07 19:43:13 UTC ]
More news stories like this | News stories tagged with: #media attention #loose women #children’s book


ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #frank assessment #covid-19 pandemic #digital content #e-book


Nibbie winner Buckley on boosting Simon & Schuster’s picture book roster

Jane Buckley, who won the inaugural Designer of the Year prize at the recent British Book Awards, discusses her recent promotion and the art of pairing writers and illustrators together. I speak to Jane Buckley just after what must have been a pretty good couple of days for her. On 13th May, at... Continue reading at The Bookseller

[ The Bookseller | 2021-05-28 15:18:52 UTC ]
More news stories like this | News stories tagged with: #year prize #picture books #british book #picture book


Bo-Young Kim on Finding Unlikely Sci-Fi Influences

Western works of science fiction were not easily accessible in translation in South Korea until recent years. The country was ruled by a succession of military dictatorships until around 1992, and before that time, South Korean culture had been surveilled through a state censorship system that... Continue reading at Literrary Hub

[ Literrary Hub | 2021-05-27 08:50:01 UTC ]
More news stories like this | News stories tagged with: #easily accessible #south korea #science fiction


WhatsApp: Facebook-owned app goes to court over India privacy rules

WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World

[ BBC World | 2021-05-26 10:59:05 UTC ]
More news stories like this | News stories tagged with: #digital media


S&S UK partners with Jhalak Prize to boost longlist sales

Simon & Schuster UK has collaborated with the Jhalak Prize in its Books to Readers programme, which aims to boost sales and visibility for longlisted writers. Continue reading at The Bookseller

[ The Bookseller | 2021-05-25 00:26:21 UTC ]
More news stories like this | News stories tagged with: #jhalak prize #boost sales


ACE announces details of £42m fund to boost libraries and creative projects

Arts Council England has announced the details of a £42m fund to boost local libraries, creative projects and museums across the country. Continue reading at The Bookseller

[ The Bookseller | 2021-05-24 06:43:36 UTC ]
More news stories like this | News stories tagged with: #creative projects #libraries


HCCP New Imprint Dives Deep into Bible Study Market

HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint, HarperChristian Resources. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harperchristian resources #harpercollins