Book industry players need to work closer together to ensure the audiobook market reaches its full potential, Laurence Howell, senior director at Audible UK, told the FutureBook Conference today. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
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Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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#worth investigating
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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#financial services
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With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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#mobile app
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With competition for bookstore shelf space as fierce as ever and the Inspire Book Fair gone for good, publishers are looking for new ways to reach potential readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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#book marketing
Rights traffic, as expected in a small book market like Malaysia, typically flows one way, with English-to-Malay translations mostly found in the education and reference segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Between the World and Me, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-09-18 00:00:00 UTC ]
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The deadline for the first Bookseller marketing competition has been extended until the 18th September, giving publishers until this Friday to enter their campaigns. Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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#18th september
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When it comes to marketing, smaller businesses often lose out to their larger competition because they can't afford sophisticated software tools. Now digital marketing specialist IntellaSphere is looking to give small companies the edge with the launch of its new Freemium service, providing SMBs... Continue reading at Betanews
[ Betanews | 2015-09-15 00:00:00 UTC ]
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#smaller businesses
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The Beijing International Book Fair (BIBF) 2015 took place in the last week of August under a storm cloud of a slightly weakened Chinese economy and a tumbling stock market. Yet at BIBF, Chinese and foreign publishers were talking of a bright and sunny future: a book trade that is solid... Continue reading at The Bookseller
[ The Bookseller | 2015-09-12 00:00:00 UTC ]
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#chinese publishing
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Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman... Continue reading at Advertising Age
[ Advertising Age | 2015-09-09 00:00:00 UTC ]
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Adult coloring books come with Hindu, Buddhist, and Christian themes from religion publishers this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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Ex-News of the World chief executive says it ‘feels good to be home’ following appointment as head of Rupert Murdoch’s UK publishing arm Good morning,It is a privilege to be back and many thanks for the warm welcome. Related: Rebekah Brooks' return confirmed as Tony Gallagher is named Sun editor... Continue reading at The Guardian
[ The Guardian | 2015-09-07 00:00:00 UTC ]
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Guardian Australia and Hachette Australia announce the 21 writers in the running for inaugural $10,000 books prize, chosen from more than 900 entriesGuardian Australia is pleased to announced the 21 writers who have made the longlist of the inaugural Richell prize for emerging writers.In its... Continue reading at The Guardian
[ The Guardian | 2015-09-04 00:00:00 UTC ]
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Nord Compo, a French publishing technology company looking to expand in the U.S., offers a variety of prepress services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-03 00:00:00 UTC ]
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#book market
South African children's book publishing is winning international attention — and awards — as the market evolves beyond being a government-driven sector. The post Agent’s Insight Into the South Africa’s Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-03 00:00:00 UTC ]
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Al Manhal the Arabic-language ebook education company, has attracted more than a million users and updated its database to allow full-text search. The post Al Manhal Updated for Full-Text Search for Arabic Scholarly Pubs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-02 00:00:00 UTC ]
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The continuation of our series on illustrated book publishing in the US looks at the digital market, where sales pale compared to print counterparts. The post Thoughts on the Digital Market for US Illustrated Books (Part 4) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-28 00:00:00 UTC ]
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#digital market
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Andrew Rhomberg explains how Jellybooks smart software embedded in ebook ARCs allows publishers to unobtrusively glean crucial pre-pub data from readers. The post Jellybooks: Tracking Reader Engagement for Better Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-26 00:00:00 UTC ]
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Kinokuniya, Japan's largest bookstore chain, has purchased 90% of the print run of Haruki Murakami's new book to encourage readers to go to physical store. The post To Defy Amazon, Kinokuniya Corners the Market on New Murakami appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
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