Audio market has not reached 'full potential'

Book industry players need to work closer together to ensure the audiobook market reaches its full potential, Laurence Howell, senior director at Audible UK, told the FutureBook Conference today. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
News tagged with: #audio market #full potential #senior director #audible uk

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How Publishers Are Marketing Digital Audiobooks

Publishers are trying different marketing techniques to differentiate their audiobooks in a crowded market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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Connect gauges children’s market

The Bologna Children’s Book Fair and Publishers Weekly joint-sponsored their first children’s conference, Global Kids Connect, followed by a half-day focus on the Chinese children’s market. Continue reading at The Bookseller

[ The Bookseller | 2015-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #chinese children #book fair


6 Email Marketing Myths Debunked

HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email marketing #book publishers


The Audio Book Club Invokes Fates and Furies

To listen to the Audio Book Club discussion of Fates and Furies, click the arrow on the player below. Continue reading at Slate

[ Slate | 2015-12-10 00:00:00 UTC ]
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The Persistence of Email Marketing for Book Publishers

Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins' Jim Hanas. The post The Persistence of Email Marketing for Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email marketing #book publishers


James: 'publishers must go further to reach diverse groups'

Man Booker Prize winner Marlon James says there are "huge sections of the population who don’t read because no one is telling the stories that they want to read". Continue reading at The Bookseller

[ The Bookseller | 2015-12-07 00:00:00 UTC ]
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The Task of a Translator in Today’s Market

As more German translations are published in the USA, the German Book Office New York supports the growing community of German-to-English literary translators. The post The Task of a Translator in Today’s Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market appeared


Lost My Name reaches 1m sales

London-based digital start-up Lost My Name has said worldwide sales of its personalised picture book have reached 1m copies. Continue reading at The Bookseller

[ The Bookseller | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #worldwide sales


Ebook Market Share in Germany Shows Slow Growth

The ebook market share in Germany shows slow growth in 2015, according to the German Publishers Association and research company GfK. The post Ebook Market Share in Germany Shows Slow Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-02 00:00:00 UTC ]
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'Supergirl' gets full-season order from CBS

Some super news for "Supergirl." CBS has announced it has ordered seven more episodes of "Supergirl," meaning the freshman comic book series is getting a full-season order of 20 episodes.  "Supergirl" is the story of Kara Danvers, played by Melissa Benoist. Born Kara Zor-El, she was sent from... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-01 00:00:00 UTC ]
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Audible Adds Harry Potter Digital Audio

Starting today, Audible is offering digital audiobook editions of all the titles in the Harry Potter series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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A Vibrant Shanghai Fair for a Booming Children's Market

At the just-concluded Shanghai International Children's Book Fair, held from November 13 to 15, first-time exhibitors and seasoned participants were afforded yet another close-up look at the booming Chinese children's market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booming children #book fair


Germany's Thalia 'back on the market'

Speculations are bubbling up again in Germany that a sale of book chain Thalia is on the horizon. Continue reading at The Bookseller

[ The Bookseller | 2015-11-14 00:00:00 UTC ]
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An Upstate Press Finds a Potential Local Hit in France

Open Letter press is well known in the publishing world for its literature in translation program. It's less known in its hometown of Rochester, though the press's new French novel might change that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world


8 Intriguing and Fun Digital Marketing Stats From the Past Week

The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1. Snapchat video views have tripled since May and now total 6 billion every day, according to a... Continue reading at AdWeek

[ AdWeek | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ad #phone call #gained traction


The Audio Book Club Weeps Over A Little Life

To listen to the Audio Book Club discussion of A Little Life, click the arrow on the player below. Continue reading at Slate

[ Slate | 2015-11-06 00:00:00 UTC ]
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Kudos in the research market

Benedicte Page talks to Kudos, which won the Association of Learned & Professional Society Publishers’ (ALPSP) Award for Innovation in Publishing. Continue reading at The Bookseller

[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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GKC Panelist Looks at Marketing Trends in Children's Publishing

Made in Me's Eric Huang, one of the speakers at PW's forthcoming Global Kids Connect Conference, talked to us about how the marketing of children's books is evolving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eric huang


Why Instagram Offering Self-Service Carousel Ads Could Attract More Marketers

Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multi-photo campaigns through its self-service interfaces. Carousel lets marketers use up to five still images in a single ad, as viewers can swipe through them like virtual magazine pages. ... Continue reading at AdWeek

[ AdWeek | 2015-10-31 00:00:00 UTC ]
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Five Minutes With Michael Evans, co-owner of Expressions bookstore at Lexington Market

Bookseller Michael Evans sees great possibilities ahead for historic Lexington Market and Baltimore's west side, where his family has built a business over three decades.While other independent bookstores have shut down and even big chains have struggled to stay relevant in an age of ebooks,... Continue reading at Baltimore Sun

[ Baltimore Sun | 2015-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #stay relevant