It’s hard to fathom why Facebook’s number two has gone along with a crisis strategy that puts herself (and Mark Zuckerberg) squarely behind the curtain. Over the weekend it was business as usual on Facebook COO Sheryl Sandberg’s profile page. On Saturday, she shared two photos from a visit to her daughter’s elementary school. On Friday, she shared a New York Times article about the fifth anniversary of Lean In, the blockbuster book that made her a household name. “We still have a lot of work to do, but I’m proud that more women are speaking up,” she wrote. It was standard fare for the Silicon Valley billionaire, who often serves as the face of the company: a mix of cheerleading women in business and plugging her regular-mom bona fides.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2018-03-21 00:00:00 UTC ]
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"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news... Continue reading at Digiday
[ Digiday | 2015-03-12 00:00:00 UTC ]
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Facebook was a focus of the first day of the IPG spring conference in Chipping Norton yesterday (4th March), which saw Perseus reveal the inside story on having a book selected for the Facebook Book Club, while publishers told they are "too nice" and need to develop more attitude if they are to... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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U.K. publishers are employing a number of tactics to garner Facebook traffic. Digiday spoke to five of the UK publishers in the top 10 to receive traffic from the social network -- and learned a few tricks. Having engineered its sites for mobile -- and consequently, social -- six of Trinity... Continue reading at Digiday
[ Digiday | 2015-03-03 00:00:00 UTC ]
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Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age
[ Advertising Age | 2015-02-25 00:00:00 UTC ]
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Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-02-24 00:00:00 UTC ]
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A look at the top shared stories on Facebook can be a depressing exercise, unless you're a big fan of quizzes and listicles. But it's not all bad for traditional publishers. As Facebook has tweaked its algorithm and publishers get more savvy about social, news outlets are also showing... Continue reading at Digiday
[ Digiday | 2015-02-20 00:00:00 UTC ]
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Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday
[ Digiday | 2015-02-18 00:00:00 UTC ]
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While other publishers are trying to maximize their Facebook referrals, the site for sports fans goes for a diversified approach. The post How Bleacher Report is Facebook-proofing its traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-11 00:00:00 UTC ]
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What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek
[ AdWeek | 2015-02-10 00:00:00 UTC ]
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Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
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Over the weekend a court in Turkey told Facebook to block several pages that had been deemed to insult the Prophet Mohammad. A court order was delivered to the social network with the threat that if Facebook failed to comply, the site would be completely blocked in Turkey. Turkey's banging of... Continue reading at Betanews
[ Betanews | 2015-01-26 00:00:00 UTC ]
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Zuckerberg is asking Facebook users to join him in reading certain titles this year. The next book to be part of the program is Steven Pinker's 'The Better Angels of Our Nature.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-22 00:00:00 UTC ]
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Facebook announced yet another tweak to the algorithm that governs its users’ News Feeds yesterday. The social network has introduced a new tool that allows users to flag a post as “a false news story.” The move follows ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
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Social network will ensure fewer people see posts reported as false by users, but it’s sticking to its policy of being a platform, not a publisherNo, Bill Gates isn’t giving away $5,000 if you share his Facebook photo. No, the Talking Angela app isn’t a front for online paedophiles. And no, an... Continue reading at The Guardian
[ The Guardian | 2015-01-21 00:00:00 UTC ]
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Mark Zuckerberg’s second book for his Facebook book club is The Better Angels of Our Nature by Steven Pinker (Penguin). The book is currently showing as not in stock on Amazon.co.uk until January 21st, and on Amazon.com until January 24th. The book is showing as available on the Waterstones’... Continue reading at The Bookseller
[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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Two words: talent grab.You may not recognize the Toronto-based design firm Teehan+Lax, but you probably know some of the hit products it's behind, like the social publishing platform Medium and the reading app Readability. Now, the firm is closing, as Facebook—in a play for total publishing... Continue reading at Fast Company
[ Fast Company | 2015-01-20 00:00:00 UTC ]
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