While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet started working with Google to run geo-targeted mobile ads in December. Now, it plans to launch a mobile booking app this summer that will let its clientele book a private jet on demand. "For aviation, it's taken a long time for the industry—specifically charter—to get their act together," said Greg Richman, CEO of Skyjet. "The charter market is about 50 percent of the entire private aviation flying, so it's a huge chunk." The company initially targeted mobile ads around airports where holiday travelers on commercial airlines were either stranded or delayed. Like other travel brands, capturing sales leads is the No. 1 goal, so the campaign used call extensions to track the phone numbers of people who clicked on the ads. Requests for Skyjet quotes have jumped 93 percent since last year, and mobile traffic spiked 50 percent between the fourth quarter of last year to the first quarter of 2015, boosting mobile conversions 177 percent. People are spending more time on the mobile site, too. During the first quarter of the year, the average user spent two minutes and 14 seconds on the mobile site—30 seconds more than the desktop version. Based on those stats, Skyjet is now gearing up... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-24 00:00:00 UTC ]
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As long as they pay publishers every time a book is read, ebook subscription services are more successful the less people read. The post Netflix-Like Book Services Would Be Happy if You Read Less appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-07-09 00:00:00 UTC ]
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An exploration of the landscape around a remote Cornish farmhouse, a study of the role of lemons in the Italian cultural landscape, and an account of life below deck on giant container ships are among the books shortlisted for the Stanford Dolman Travel Book of the Year shortlist. Stanfords... Continue reading at The Bookseller
[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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Midwest Tape, which distributes various media to libraries, has announced the roll-out of its new ebook offerings through its hoopla platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
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When Penguin Random House announced recently that it had acquired world rights to the next two adult coloring books from Johanna Basford, the so-called queen of coloring, it was just the latest sign that the demand for coloring books in the U.S. is continuing to surge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-15 00:00:00 UTC ]
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Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip... Continue reading at Advertising Age
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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The start-up with a free app that allows customers to purchase ebook editions of titles they already own, has added Macmillan to its roster of publishing partners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
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Publishers said the Olympia is a nice venue, but that didn't stop many from getting lost during the first few days of the London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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In early March, the European Court of Justice (ECJ) issued a major ruling, invalidating reduced value-added tax (VAT) rates on ebooks in France and Luxembourg. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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A self-published travelogue called Strangers Have the Best Candy wins the Diagram Prize for oddest book title of the year. Continue reading at BBC News
[ BBC News | 2015-03-27 00:00:00 UTC ]
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Bill Bryson’s first travel book in 15 years will be published by Transworld in autumn. The Road to Little Dribbling: More Notes from a Small Island will be a new journey around Britain by the writer. The book was announced today (26th February) at the Penguin Random House sales conference. Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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If you're the sort of Harry Potter fan who can't help but read the series again and again, Oyster has a treat in store. The all-you-can-read subscription service has teamed up with Pottermore to carry all of the Harry Potter books, including the Hogw... Continue reading at Engadget
[ Engadget | 2015-01-28 00:00:00 UTC ]
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James Patterson, already among the world's best-selling authors, plans to shake up the publishing industry with the launch of his new novel, Private Vegas, which will self-destruct within 24 hours. Continue reading at Stuff
[ Stuff | 2015-01-21 00:00:00 UTC ]
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Last year the book trade “rekindled its love affair with the physical book”, Pan Macmillan’s m.d Anthony Forbes Watson has told The Bookseller. “Previous years have all been about growing ebook sales, but in 2014, in a market where ebook sales were plateauing, suddenly it was all about forward... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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On Tuesday, Scribd and Oyster both announced partnerships with Macmillan to bring new titles to their ebook subscription services. But how do all-you-can read platforms benefit publishers? The post Publishers Are Lining Up Behind ‘Netflix for Books’ Services. But Why? appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-01-13 00:00:00 UTC ]
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Oyster and Scribd add Macmillan backlist ebooks in addition to a growing list of frontlist titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-13 00:00:00 UTC ]
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It's like the phrase "curl up with a good book" was invented for the month of December. Here's what we're reading by the fire. The post A Time-Traveling Graphic Novel and More Great Books We’re Reading This Month appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-12-24 00:00:00 UTC ]
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Blloon, a new ebook subscription service aimed at kids, has launched in the U.K. Its Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-23 00:00:00 UTC ]
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The rise of reading on mobile phones is a hot topic at the Frankfurt Book Fair, but perhaps the most surprising finding of a new survey is that Apple is giving Amazon a run for its money among younger readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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The 32nd International Spanish Book Fair (LIBER 2014) was held in Barcelona last week with ebook growth and the problem of getting Spanish-language books translated into English among the topics of discussion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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