While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet started working with Google to run geo-targeted mobile ads in December. Now, it plans to launch a mobile booking app this summer that will let its clientele book a private jet on demand. "For aviation, it's taken a long time for the industry—specifically charter—to get their act together," said Greg Richman, CEO of Skyjet. "The charter market is about 50 percent of the entire private aviation flying, so it's a huge chunk." The company initially targeted mobile ads around airports where holiday travelers on commercial airlines were either stranded or delayed. Like other travel brands, capturing sales leads is the No. 1 goal, so the campaign used call extensions to track the phone numbers of people who clicked on the ads. Requests for Skyjet quotes have jumped 93 percent since last year, and mobile traffic spiked 50 percent between the fourth quarter of last year to the first quarter of 2015, boosting mobile conversions 177 percent. People are spending more time on the mobile site, too. During the first quarter of the year, the average user spent two minutes and 14 seconds on the mobile site—30 seconds more than the desktop version. Based on those stats, Skyjet is now gearing up... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-24 00:00:00 UTC ]
News tagged with:
#commercial airlines
#travel brands
#phone numbers
#mobile site
#desktop version
Perceived cultural resistance and inadequate marketing to international audiences can mean that children's picture books lag in translation on the world stage. The post Translation Issues: Why Don’t Children’s Picture Books Travel? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world stage
US Prime members can now get unlimited access to a rotating selection of reading materials. The post Amazon Adds Free Books to the Ever-Growing List of Prime Benefits appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ever-growing list
#prime members
#unlimited access
#rotating selection
The Royal National Institute of Blind People and HarperCollins have announced a new three year partnership to grow Talking Books' library by 15% to 28,500 titles. Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blind people
One of German publisher dtv's latest initiatives is an information portal aimed at marketing their titles to the numerous book clubs around the country. The post German Publisher dtv Launches New Service for Book Clubs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book clubs
Zhejiang University Press has events at BIBF this week, as Japan's Toto Serkan looks at Japan's mobile gaming market, and Scotland's Society of Young Publishers weighs the industry's interest in new skills. The post International Industry Notes: Beijing Book Fair, Japan’s Mobile Games,... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile games
#indie publishers
Limitations of reading devices and "digital fatigue" are cited as causes for the decline in ebook sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading devices
#ebook sales
Clear View Group says it will retain the 71-year-old magazine's print edition and most of its staff. The post Johnson Publishing Sells Ebony, Jet to Private Equity appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#private equity
As librarians and publishers prepare for the 2016 ALA Annual Conference, an informal PW survey offers an interesting snapshot of public library purchasing trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book service
#publishers prepare
Children who grow up with a large number of books in the house earn more money later in life, according to a new study published in the Economic Journal. Continue reading at The Bookseller
[ The Bookseller | 2016-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books earn
#study finds
#large number
#study published
Berrett-Koehler has added titles from New World Library to its b-to-b digital subscription service, BKpedia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription service
#added titles
#world library
FESTIVAL OF BOOKS Travel stage Pico Iyer in conversation, plus safety tips, budget travel and more. When, where: 10 a.m.-5 p.m. Sunday on the USC campus. Admission, info: Free admission; parking $12 in USC lots. events.latimes.com/festivalofbooks SPAIN Presentation Tom Harter, president of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#times festival
#usc campus
Tapas aims to optimize reading for mobile by dividing books into three- to five-minute chunks and charging readers as they go. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile reading
Children’s book sales in Ireland increased 16% in 2015, boosted by the popularity of authors such as David Walliams and Jeff Kinney, but booksellers and publishers in the country say strong local publishing is also on the rise. Continue reading at The Bookseller
[ The Bookseller | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#irish children
#book sales
#david walliams
#jeff kinney
U.K. self-publishing platform Reedsy launched the Reedsy Book Editor, an online editing and typesetting tool, and the site reports growing membership and new partnerships with Ingram and Kobo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
More news stories like this |
To listen to the Audio Book Club discussion of A Manual for Cleaning Women, click the arrow on the player below. Continue reading at Slate
[ Slate | 2016-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lucia berlin
#cleaning women
Books-A-Million has officially completed the purchase of the retailer by executive chairman Clyde Anderson and members of the Anderson family. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#anderson family
Stephen Page also says publishers must ‘understand mobile’ and put smartphone communication at the centre of thinkingThe chief executive of publisher Faber & Faber has challenged the book publishing industry to respond to the rapid increase in smartphone use, particularly by young... Continue reading at The Guardian
[ The Guardian | 2015-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#stephen page
#rapid increase
#young readers
#21st century
A content-centric approach is the key to resolving accessibility issues for publishers, says Kevin Burns, senior v-p of content solutions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
More news stories like this |
In the partnership, Hotels.com customers who book a minimum two-night stay in select U.S. destinations will have the opportunity to download one of seven free ebooks from S&S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ss partners
#free ebooks
The company’s quarterly earnings call beats analysts’ expectations despite a fall in total revenue from the previous quarter and a net loss of $379mNews Corp, owner of the Wall Street Journal and the Times, reported a better-than-expected quarterly results as strong growth in its digital real... Continue reading at The Guardian
[ The Guardian | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#total revenue
#net loss
#strong growth
#print business
#rupert murdoch