While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet started working with Google to run geo-targeted mobile ads in December. Now, it plans to launch a mobile booking app this summer that will let its clientele book a private jet on demand. "For aviation, it's taken a long time for the industry—specifically charter—to get their act together," said Greg Richman, CEO of Skyjet. "The charter market is about 50 percent of the entire private aviation flying, so it's a huge chunk." The company initially targeted mobile ads around airports where holiday travelers on commercial airlines were either stranded or delayed. Like other travel brands, capturing sales leads is the No. 1 goal, so the campaign used call extensions to track the phone numbers of people who clicked on the ads. Requests for Skyjet quotes have jumped 93 percent since last year, and mobile traffic spiked 50 percent between the fourth quarter of last year to the first quarter of 2015, boosting mobile conversions 177 percent. People are spending more time on the mobile site, too. During the first quarter of the year, the average user spent two minutes and 14 seconds on the mobile site—30 seconds more than the desktop version. Based on those stats, Skyjet is now gearing up... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-24 00:00:00 UTC ]
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#desktop version
Ckbk, a new digital subscription service billed as “Spotify for cookbooks”, is launching for the professional market with licences in place with publishers and big name UK chefs including Gary Rhodes and Ken Hom. Continue reading at The Bookseller
[ The Bookseller | 2019-06-24 05:59:01 UTC ]
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American Booksellers Association CEO Oren Teicher addressed members at the organization's town hall and annual meeting at BookExpo, noting the ABA added 99 members last year and members increased profitability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Book distributor Gazelle Book Services has signed a deal with learning provider Kumon Publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-05-20 15:19:31 UTC ]
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Midtown Comics in New York. Movie and TV adaptations have fueled growth in the comic book industry: Sales in 2018 rose $80 million from the previous year. Continue reading at The New York Times
[ The New York Times | 2019-05-08 00:00:00 UTC ]
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#previous year
Riverrun has netted a football travel book by Matt Walker, charting his quest to watch top flight matches in all 55 EUFA countries during a single season. Continue reading at The Bookseller
[ The Bookseller | 2019-03-21 00:00:00 UTC ]
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Authors Judy Gelman and Vicki Levy Krupp have launched GalleyMatch, a matchmaking program that gets galleys into the hands of book clubs directly from publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
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3Doodler is finally launching a mobile app, and it'll come with step-by-step instructions you can follow to hone your 3D-printing skills. The company will also roll out a new project every week to give you something fresh to work on after you've alre... Continue reading at Engadget
[ Engadget | 2019-02-13 00:00:00 UTC ]
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Online photo printing has disrupted the photography business, and now you can create your own custom photo book that will look at home on any coffee table. Before, you’d have to bring your film or SD card to a studio to turn your photos into a professional-looking photo book. But now you can... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
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US sales of children's Spanish-language books rose 6 percent over the past year, while overall Spanish-language books rose 15 percent. As America's demographics continue to change, business-savvy bilingual mothers are creating bilingual books, apps, and videos. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-12-05 00:00:00 UTC ]
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With sales of children's books in China up 14% in the first nine months of 2018, attendees at this year's fair see more opportunities for deal-making. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
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The Goddard Riverside Book Fair, an annual fund-raising event organized by the New York City book publishing industry, helps support a wide range of social services. Here's how. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-26 00:00:00 UTC ]
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Andrew Degenholtz, president at eMagazines, initially had reservations about entering the digital magazine space. As the founder and president of a magazine marketing agency, Degenholtz tells Folio: that he saw significant challenges with the user experience in mobile, as well as hurdles in... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-19 00:00:00 UTC ]
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The growing list of political Trump books published in the States this season are seeing strong foreign rights sales into Europe. The post Trump Books Travel, but German Rights Directors Say Interest Rarely Runs Both Ways appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-16 00:00:00 UTC ]
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The startup announced a new feature called Daily Drop, which promises a guaranteed 30% off online travel agency room rates. HotelTonight, the mobile app that lets you book last-minute discounted hotel rooms, is making a bigger play for millennial stays. On Tuesday, the startup announced a new... Continue reading at Fast Company
[ Fast Company | 2018-07-31 00:00:00 UTC ]
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#mobile app
A new subscription service for diverse and inclusive children’s books has launched in the UK. Continue reading at The Bookseller
[ The Bookseller | 2018-07-26 00:00:00 UTC ]
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Postal service company An Post has signed a three year headline sponsorship deal with the Irish Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2018-06-28 00:00:00 UTC ]
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In categories of art, photography, fiction, nonfiction, and speciality books, the 213-year-old New England Society announces winners of its award for trade books of regional interest and significance. The post New England Society Names Five 2018 Book Awards: Fiction, Nonfiction, Art, and Travel... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-16 00:00:00 UTC ]
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Amazon US has launched its first subscription service for physical books - a service called Prime Book Box specialised in children's books. Continue reading at The Bookseller
[ The Bookseller | 2018-05-03 00:00:00 UTC ]
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The 82-year-old the Dalai Lama is slowing down physically at 82 but he remains a prolific writer and a force in U.S. publishing with 90 titles already and more to come. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-30 00:00:00 UTC ]
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Targeting a niche in the thriving audiobook market, Triangle Interactive has released an initial list of 1,000 English and Spanish-language children's ebooks from a variety of publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
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#e-book market
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