While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet started working with Google to run geo-targeted mobile ads in December. Now, it plans to launch a mobile booking app this summer that will let its clientele book a private jet on demand. "For aviation, it's taken a long time for the industry—specifically charter—to get their act together," said Greg Richman, CEO of Skyjet. "The charter market is about 50 percent of the entire private aviation flying, so it's a huge chunk." The company initially targeted mobile ads around airports where holiday travelers on commercial airlines were either stranded or delayed. Like other travel brands, capturing sales leads is the No. 1 goal, so the campaign used call extensions to track the phone numbers of people who clicked on the ads. Requests for Skyjet quotes have jumped 93 percent since last year, and mobile traffic spiked 50 percent between the fourth quarter of last year to the first quarter of 2015, boosting mobile conversions 177 percent. People are spending more time on the mobile site, too. During the first quarter of the year, the average user spent two minutes and 14 seconds on the mobile site—30 seconds more than the desktop version. Based on those stats, Skyjet is now gearing up... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-24 00:00:00 UTC ]
News tagged with:
#commercial airlines
#travel brands
#phone numbers
#mobile site
#desktop version
Written By: Laura Richards Publication Date: Fri, 25/02/2011 - 11:39 A sketch from "Harry Hill's TV Burp" is to be the subject of a knitting book acquired by Anova. Katie Cowan, publisher for Anova's Collins & Brown imprint, bought world English-language rights for The K Factor from Avalon... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#show called
Written By: Lisa Campbell Publication Date: Thu, 24/02/2011 - 09:42 Final preparations are underway for a medley of events planned to celebrate World Book Night, with independent and national retailers planning to host author readings, quizzes and book swaps. On 5th March, 20,000 participants... Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#events planned
#5th march
#million books
#adult literature
Written By: Caroline Horn Publication Date: Tue, 22/02/2011 - 15:42 read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade gears
Written By: Charlotte Williams Publication Date: Mon, 21/02/2011 - 08:47 Michael O'Mara has acquired an anthology about the writers of "Hancock's Half Hour" and "Steptoe and Son", dubbed "the fathers of the British sitcom". Commissioning editor Kate Moore bought world rights with Elly James of... Continue reading at The Bookseller
[ The Bookseller | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publish book
Analysis: The 30 percent cut on digital content sold through iTunes is freaking out some publishers and media developers, but it may ultimately be a healthy move. Continue reading at PC World
[ PC World | 2011-02-19 00:00:00 UTC ]
More news stories like this |
Written By: Lisa Campbell Publication Date: Fri, 18/02/2011 - 16:30 Book wholesaler Gardners has begun consulting with independent booksellers over the direction of its consumer website, with one option revealing that booksellers could earn as much as 30% when books are sold at their full RRP.... Continue reading at The Bookseller
[ The Bookseller | 2011-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books sold
#independent booksellers
#begun consulting
#consumer website
Google announced today the creation of a service, Google One Pass, which will allow publishers to set their own prices and terms for the sale of digital content. Eric Schmidt introduced this new service at Humboldt University in Berlin. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
OverDrive Media Console--the iPhone app that lets users check out and read ebooks from their local libraries--has been upgraded to a universal app optimized for... Continue reading at PC World
[ PC World | 2011-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#iphone app
#read ebooks
Written By: Bookseller Staff Publication Date: Tue, 15/02/2011 - 08:49 The Book Hive in Norwich has been voted the best bookshop in Britain, according to a Daily Telegraph survey. More than 18,000 people voted across 10 categories in a bid to find the best small shops in Britain. The awards,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book hive
#small shops
#national chains
Apple has officially rolled out its long awaited subscription-model for content publishers in the App Store. Under the plan, if subscribers come to a publisher's app organically through the App store, Apple gets a 30 percent share. If the publisher brings a new or existing subscriber to the App,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app store
#officially rolled
#content publishers
Written By: Graeme Neill Publication Date: Mon, 14/02/2011 - 17:21 HarperCollins Childrens Books publishing director Helen Mackenzie Smith has bought her first books since joining the publisher from Random House earlier this year. She bought four books by picture author and illustrator Rachel... Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books acquires
#harpercollins children
#world rights
#literary agency
Easy downloads and convenient storage are the chief lures of a virtual library, but ownership has some irritating downsides that require your attention before you hit the ebook purchase button. Continue reading at PC World
[ PC World | 2011-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virtual library
Written By: Charlotte Williams Publication Date: Thu, 10/02/2011 - 08:00 Beautiful Books has acquired two "major" non-fiction titles for autumn 2011, with one revisiting Orwell's Wigan Pier and another looking at one of the first people to recognise the Young British Artists (YBA). Publisher... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#non-fiction titles
Publication Date: Thu, 10/02/2011 - 07:55 Senior publicity manager Dominic Kingston is to leave Macmillan Children's Books (MCB) at the end of April. Kingston has been with the publisher since 2005, when he joined as publicity manager. Lauren Ace will join the team as publicity manager on 7th... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books mcb
#publicity manager
#lauren ace
#7th march
#tiger press
Publication Date: Wed, 09/02/2011 - 20:05 Debut author Sita Brahmachari has won the Waterstones Childrens Book Prize for her coming-of-age novel about life, death, friendship and love. She was awarded the £5,000 prize this evening [9th February] for Artichoke Hearts, published by Macmillan... Continue reading at The Bookseller
[ The Bookseller | 2011-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book prize
#macmillan children
Written By: Barbara Casassus Publication Date: Mon, 07/02/2011 - 08:53 Sales of books in France fell by 1.5% in 2010 or 0.5% without taking account of book price inflation, according to French weekly Livres Hebdos indicators. After three years of increase, the decline came as retailing in... Continue reading at The Bookseller
[ The Bookseller | 2011-02-07 00:00:00 UTC ]
More news stories like this |
Written By: Bookseller Staff Publication Date: Mon, 07/02/2011 - 09:20 Tim Waterstone is reportedly pondering a bid to buy the bookstore he founded in 1982 with HMV billionaire investor Alexander Mamut. In the recent past, Waterstone has distanced himself from a bid saying while he would be... Continue reading at The Bookseller
[ The Bookseller | 2011-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book chain
#recent past
Analysis: Apple is modifying its licensing policy, raising doubts that ebooks bought elsewhere will be readable on Apple devices. Continue reading at PC World
[ PC World | 2011-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple devices
#ebooks bought
Written By: Charlotte Williams Publication Date: Fri, 04/02/2011 - 16:42 Emma Hopkin, managing director of Macmillan children's books, is to leave the company on 21st April to "pursue an exciting new challenge elsewhere in children's publishing". Hopkin said: "It's been fantastic and I've... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan children
#exciting opportunity
Written By: Caroline Horn Publication Date: Fri, 04/02/2011 - 09:01 Publishers are being warned to check their Google Books data online as thousands of titles have been mistakenly attributed to publisher BPR. Independent UK publisher Childrens Story Publishers spotted the mistake after its... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers warned
#google books
#early days