As the COVID-19 pandemic forces marketers to tighten their advertising budgets and organizers to cancel or postpone events, media companies of all sizes are scrambling to account for lost revenue. In cities across the U.S., a virtual suspension of public life is taking a disastrous toll on alt-weeklies—many of which entered 2020 on unstable financial footing—but it's also having an acute impact on the nation's city and regional magazines, who devote much of their pages and resources to guiding readers toward experiences: things to get out and do, see or eat. On Monday alone, Time Out Group announced it was suspending the print editions of each of its roughly 40 city-specific magazines worldwide, while San Diego Magazine laid off nearly its entire staff, apparently shutting down after more than 70 years as a result of the pandemic, reports the Voice of San Diego, though its owner says he hopes to restart operations after the crisis is over. "After this has peaked, there will be plenty to report about if, when and how places are coming back," says Margaret Seiler, managing editor at another city magazine, Portland Monthly. "But those activities that have ground to a halt include a lot of our advertisers, too. So while we're pivoting to more immediate digital coverage and revamping plans for our sure-to-be-delayed next print issue, we're also not sure we'll all still be employed." Mike Schaffer, editor of the D.C.-based monthly Washingtonian, notes that while paid... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-23 14:46:51 UTC ]
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Magazine companies are increasingly shifting their attention to the surging Hispanic community in the U.S. and their impressive buying power.In the last 10 months, Hearst, Conde Nast and Time Inc. have introduced or strengthened English-language magazines and inserts aimed at Latinas, a growing... Continue reading at Advertising Age
[ Advertising Age | 2013-11-09 00:00:00 UTC ]
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Most successful content sites are monetizing with sheer volume now, but Pitchfork is betting there's still a place for lean-back engagement. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-07 00:00:00 UTC ]
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Meredith launched its previously announced Allrecipes print magazine today, a bimonthly, with a $4.99 cover price and a $12 one-year subscription. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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By Lynn Rosen We spend a lot of time finding the most appealing image and compelling copy lines for our covers, and I'm sure you do the same at your publication. I learned from my years in the book business that... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn, basically—the readers. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Politico, the high-metabolism news site covering Beltway politics, will introduce a glossy, six-times-a-year magazine and companion section of its website next month, the company said Wednesday.Unlike traditional publishers that rely on susbcriptions to build the large circulations that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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Amazon.com has launched two new initiatives for its US customers – a digital literary... Continue reading at The Bookseller
[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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"City of Night" was not the first overtly gay-themed book but it may be the most unapologetic, a searing screed of life on the edge.I spent part of Wednesday afternoon at UCLA, on a panel to celebrate the 50th anniversary of John Rechy’s novel “City of Night,” newly reissued to commemorate the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-24 00:00:00 UTC ]
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As a long–time sufferer of bipolar disorder, comic book artist Elaine Will never really fit in. "Not even amongst other artists," she says. Will hated being called crazy. Even worse, she hated how people romanticized the idea of the "crazy artist," who turns out masterpieces in a manic state.... Continue reading at Fast Company
[ Fast Company | 2013-10-22 00:00:00 UTC ]
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When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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For magazines in 2013, the year has been a case of glass half-full, glass half-empty: only 40 print titles folded during the first nine months, compared to 55 during the same period a year ago. But only 114 titles launched, compared to 155 during the first three quarters last year, according to... Continue reading at Crains New York
[ Crains New York | 2013-10-07 00:00:00 UTC ]
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Domino magazine, the shelter title that Conde Nast shuttered in 2009 during the economic recession, returned this week with a new print magazine and website.The magazine and site may look like the cheerful Domino its fans will remember, but the ownership and revenue model are quite different... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
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Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at Advertising Age
[ Advertising Age | 2013-09-28 00:00:00 UTC ]
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There are few things more heartbreaking for an editor than turning the lights off on a publication. Unfortunately, today marks the second time I've had to perform that unrewarding task. And while I plan to make good on my promise to take what we've learned here at Distro and transfer it to... Continue reading at Engadget
[ Engadget | 2013-09-28 00:00:00 UTC ]
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Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD
[ AllThingsD | 2013-09-27 00:00:00 UTC ]
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Random House has launched new magazines aimed at exploring worlds created by their authors. First up: Margaret Atwood and George R.R. Martin. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-25 00:00:00 UTC ]
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Alpha Media has sold Maxim magazine to an affiliate of Darden Media Group that is planning to distribute Maxim's content across TV, radio and music platforms, the company said Thursday evening. Terms of the deal were not disclosed.Calls to Darden Media Group were not immediately returned... Continue reading at Crains New York
[ Crains New York | 2013-09-13 00:00:00 UTC ]
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"I love Times Square." Those might not be the words you would expect to hear out of the mouth of a fashion magazine editor, but this kind of statement is typical of Eva Chen, the new editor–in–chief of Lucky Magazine. Since her arrival in June, now with two issues under her belt, she has been... Continue reading at Fast Company
[ Fast Company | 2013-09-12 00:00:00 UTC ]
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