As Branded Content Moves to the Forefront, Trust and Accountability Remain Key

Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
News tagged with: #great creative

Other Publishing stories related to: 'As Branded Content Moves to the Forefront, Trust and Accountability Remain Key'


PMJ to publish Marian Keyes' sequel to Rachel’s Holiday

Michael Joseph will publish Marian Keyes' sequel to Rachel's Holiday next year, revisiting one of the author's most loved characters almost 25 years on.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-16 16:55:36 UTC ]
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On accountability and Andrew Cuomo’s rise-and-fall story

Yesterday morning, Rita Glavin—an attorney for Andrew Cuomo, the governor of New York, who has vigorously defended her client (including in a fifty-one-minute live interview on CNN) since a state report concluded that he sexually harassed eleven women—came out swinging again in a virtual... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-08-11 12:45:23 UTC ]
More news stories like this | News stories tagged with: #longtime host #local news #memoir


Why barbershops are at the forefront of the effort to vaccinate Black Americans

From COVID-19 vaccines to mental health, officials see barbers as playing an important role in advancing public health. In a barbershop in North St. Louis County, owner Randy Barnes listens as one of his barbers tells him that COVID-19 vaccines cause women to become infertile. That barber had... Continue reading at Fast Company

[ Fast Company | 2021-08-11 07:00:54 UTC ]
More news stories like this | News stories tagged with: #covid-19 vaccines #mental health #important role


Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-03 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst uk #good housekeeping #product testing #hearst


Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media company #bonnier corp #bonnier


AwesomeBooks to donate 50,000 books via National Literacy Trust

Retailer AwesomeBooks is giving a copy of every book sold on its site to the National Literary Trust (NLT), which will match them to children and schools who need them. Continue reading at The Bookseller

[ The Bookseller | 2021-08-01 12:50:31 UTC ]
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Alan Jones laments Daily Telegraph column dropped but remains in News Corp stable| The Weekly Beast

The Sky News After Dark presenter denies being an anti-vaxxer as his regular sports column continuesAlan Jones has denied being an anti-vaxxer and encouraging the anti-lockdown protesters in an emotional broadcast after his regular column was dumped by the Daily Telegraph.“I now face a headline... Continue reading at The Guardian

[ The Guardian | 2021-07-30 04:08:30 UTC ]
More news stories like this | News stories tagged with: #weekly beast #sky news #daily telegraph #alan jones #thursday night #news corp


‘What Strange Paradise’ is a visceral account of a refugee’s desperation

Omar El Akkad’s novel about a Syrian boy’s panicked flight is a testament to the impossible predicament confronted by millions of people. Continue reading at The Washington Post

[ The Washington Post | 2021-07-26 13:39:31 UTC ]
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The ‘Earthshot’ Prize Moves a Book Into Climate Crisis Channels

The 10-year Earthshot Prize for climate-crisis response efforts will see its companion book published in September in the United Kingdom. The post The ‘Earthshot’ Prize Moves a Book Into Climate Crisis Channels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-21 18:51:28 UTC ]
More news stories like this | News stories tagged with: #united kingdom #book published


Former Trump officials share alarming inside accounts of his final year in office

They offer vivid details, and try to save their reputations, in a new book by Post reporters. Continue reading at The Washington Post

[ The Washington Post | 2021-07-15 08:42:00 UTC ]
More news stories like this | News stories tagged with: #final year #post reporters


Diamond moves to Quercus after 14 years with Pan Mac

Lucy Diamond is moving to Quercus in a new two-book deal after 14 years with Pan Macmillan.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-07 07:46:47 UTC ]
More news stories like this | News stories tagged with: #pan mac #pan macmillan


Audacity branded 'possible spyware' after controversial privacy policy update

Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews

[ Betanews | 2021-07-05 09:03:53 UTC ]
More news stories like this | News stories tagged with: #independent publisher


S.A. Cosby’s new crime novel is provocative, violent — beautiful and moving, too

“Razorblade Tears” tells a powerful story of two fathers bound by a crime against their sons. Continue reading at The Washington Post

[ The Washington Post | 2021-07-03 12:00:00 UTC ]
More news stories like this | News stories tagged with: #powerful story


Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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Albert Whitman Repairs Relationships, Moves into Multimedia

The Chicagoland publisher is dipping its toes into the multimedia market—even as it expands its workforce and works to fix the practices that hurt its relationships with a number of its authors last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-02 04:00:00 UTC ]
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YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
More news stories like this | News stories tagged with: #amanda harris


Bloomsbury lands 'heart-racing' account of Trump's last year in office

Bloomsbury is to publish I Alone Can Fix It, a behind-the-scenes account of former US President Donald Trump’s final year in office, by Carol Leonnig and Philip Rucker. Continue reading at The Bookseller

[ The Bookseller | 2021-06-24 12:07:21 UTC ]
More news stories like this | News stories tagged with: #bloomsbury lands #behind-the-scenes account #final year #carol leonnig #philip rucker #bloomsbury


The UK’s Young Writer Award Gains Charlotte Aitken Trust Sponsorship

The Young Writer Award led by the Sunday Times in the United Kingdom now is sponsored by the Charlotte Aitken Trust. The post The UK’s Young Writer Award Gains Charlotte Aitken Trust Sponsorship appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-18 12:15:40 UTC ]
More news stories like this | News stories tagged with: #sunday times #united kingdom #young writer


U.S. Book Show: Key Findings from Project Panorama's 'Immersive Media & Books 2020' Report

Professors Rachel Noorda and Kathi Inman Berens offer a 21-minute presentation of some key findings from their groundbreaking survey report 'Immersive Media & Books 2020.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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In Egypt, Publishers Are Moving to E-Commerce

Cairo publisher and bookseller Ahmed Rashad on how the pandemic makes the digital transformation more urgent than ever. The post In Egypt, Publishers Are Moving to E-Commerce appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-27 14:54:26 UTC ]
More news stories like this | News stories tagged with: #digital transformation #bookseller