As Branded Content Moves to the Forefront, Trust and Accountability Remain Key

Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
News tagged with: #great creative

Other Publishing stories related to: 'As Branded Content Moves to the Forefront, Trust and Accountability Remain Key'

DOJ v. PRH: Agents, Publishers Move Center Stage

As attorneys for Penguin Random House and Simon & Schuster took their turn to defend PRH's purchase of S&S, William Morris Endeavor's Jennifer Rudolph Walsh, Gallery publisher Jennifer Bergstrom, and Norton's John Glusman found themselves in the witness chair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #penguin random house

Meta to Stop Paying U.S. Publishers for News Content

Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek

[ AdWeek | 2022-07-29 17:11:09 UTC ]
More news stories like this | News stories tagged with: #news publishers #news content #publishing partners

C&C Offset Enhances Its Key Internal Processes

When C&C Offset commemorated its 40th anniversary in 2020, it also kicked off a mission to digitally transform its printing floor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #40th anniversary #printing floor

Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book

Key Takeaways from the 2022 Urban Library Trauma Study

The groundbreaking 2022 Urban Library Trauma Study Report looks at trauma, stress, and burnout in public libraries and offer recommendations Continue reading at Book Riot

[ Book Riot | 2022-07-15 14:17:00 UTC ]
More news stories like this | News stories tagged with: #key takeaways #offer recommendations #public libraries

Macmillan Audio Releases Audiobook Version of Three Key Supreme Court Abortion Rulings

In the wake of the Supreme Court’s June 24 ruling on abortion, Macmillan Audio is publishing an audiobook edition of three key cases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #supreme court #macmillan audio #audiobook edition #macmillan #audiobook

Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
More news stories like this | News stories tagged with: #ad industry #nielsen

I wrote a memoir about my family's secrets. Then I had to move back in with them

After publishing a tell-all memoir about her family’s struggles with undiagnosed mental illness, Lindsay Wong was surprised by their reaction when she moved back in with her parents during the pandemic. Continue reading at CBC

[ CBC | 2022-06-17 15:51:56 UTC ]
More news stories like this | News stories tagged with: #move back #memoir

Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with: #editorial team #digital publishing

Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content

Forefront Books, FDFI Launch Frederick Douglass Books

Forefront Books has partnered with the Frederick Douglass Family Initiatives (FDFI) to launch a new joint publishing imprint in an effort "to establish a pathway for Black and Brown authors to write and publish a professional book with distribution into traditional retailers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #forefront books #brown authors #publishing imprint

Michael Jackson and Bob Fosse owe their moves to a man named Bubbles

John W. Bubbles was the father of rhythm tap, but the dancer is little known. A new biography explores his life and contribution to the arts. Continue reading at The Washington Post

[ The Washington Post | 2022-05-22 12:00:00 UTC ]
More news stories like this | News stories tagged with: #michael jackson

Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen

A moving portrait of George Floyd, his struggles and his legacy

With hundreds of interviews, Post reporters Robert Samuels and Toluse Olorunnipa piece together Floyd's life before his infamous death. Continue reading at The Washington Post

[ The Washington Post | 2022-05-13 12:00:15 UTC ]
More news stories like this | News stories tagged with: #george floyd #moving portrait

Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content

A competition in academic publishing design and an aggregation of content relative to Ukraine from the Association of University Presses. The post Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-29 15:50:11 UTC ]
More news stories like this | News stories tagged with: #university presses #academic publishing

Oklahoma public library’s sexual content ban also cuts abuse prevention program and Pride displays.

In today’s “why do we have to share a country with these jackasses” news, the board of the public library of Enid and Garfield County in Enid, Oklahoma, voted 3-2 to ban “book displays and library programs that focus on sexual content”—which resulted in the library cancelling not only an adult... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 17:26:39 UTC ]
More news stories like this | News stories tagged with: #pride displays #public library #book club

Asus ProArt PA279CV monitor review: The go-to for content creators on a budget

At a glanceExpert’s Rating ProsAccurate imageHigh maximum brightnessMenu settings allow calibrationHas USB-C with 65 watts Power DeliveryCompetitive priceConsUnimpressive designLuminance uniformity could be betterHDR is bright but otherwise falls shortOur VerdictThe Asus ProArt PA279CV targets... Continue reading at PC World

[ PC World | 2022-04-14 10:30:00 UTC ]
More news stories like this | News stories tagged with: #digital artists #adaptive sync #4k resolution #digital content

“I Trust Nothing But Music.” Valzhyna Mort on the Patient Listening of Writing Poetry

My first encounter with Valzhyna Mort’s work was Collected Body, her second book of poems released in America, which I picked off a shelf in a bookstore in Upstate New York. As its title suggests, the collection explores the body as a conflicted site of desire and repulsion, mythology and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-13 08:51:54 UTC ]
More news stories like this | News stories tagged with: #valzhyna mort #writing poetry #title suggests #bookstore

Toy Fair New York Makes a Move to Fall

The Toy Association, the trade group serving the $32.6 billion toy industry, has announced that Toy Fair New York will return after its Covid hiatus, but not until September 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toy fair

Meet the P.I. who helped unlock key testimony in a sexual assault case

In the masterful "Tell Me Everything," Erika Krouse explores her uncanny ability to elicit candor, even from perfect strangers. Continue reading at The Washington Post

[ The Washington Post | 2022-03-29 11:00:29 UTC ]
More news stories like this | News stories tagged with: #perfect strangers