As Branded Content Moves to the Forefront, Trust and Accountability Remain Key

Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Other Publishing stories related to: 'As Branded Content Moves to the Forefront, Trust and Accountability Remain Key'


Key Themes of Jorge Luis Borges’ Stories

The inventive and philosophical short stories of the Argentinian writer Jorge Luis Borges (1899-1986) take in a range of themes. Like many other authors, Borges had a set of preoccupations which he revisited time and again in his fiction, and a number of his stories are variations on the same […] Continue reading at Interesting Literature

[ Interesting Literature | 2022-03-22 15:00:53 UTC ]
More news stories like this | News stories tagged with: #key themes #short stories


NBCC Awards 2022: Moving Forward With An Eye to the Past

The NBCC virtual awards ceremony Thursday evening was an upliffting affair, with a diverse group of award recipients underscoring the importance of books, both to audiences today and to future generations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #diverse group #future generations


It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reach readers #self-publishing platform


Book Fair Directors on Ukraine: ‘We Cannot Remain Silent’

The leadership of 14 international book fairs in 13 nations agree to suspend contact with Russian state institutions and agencies. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Free Expression and Critical Voices’ e continue to receive new messages relative to Vladimir Putin’s war on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-08 01:04:51 UTC ]
More news stories like this | News stories tagged with: #porter anderson #vladimir putin #book fair


Titles Take a Spiritual Account of Social Media

New books from religion publishers are examining the emotional toll social media can take on users, but also the ways that online engagement has the potential to strengthen one’s faith. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers


The Guardian view on social media’s metaverse: it may remain science fiction | Editorial

The online virtual reality experience that almost every tech giant today wishes to commercially exploit may not catch onIn the 1992 sci-fi dystopia Snow Crash, the author Neal Stephenson imagined a bleak 21st century where the collapse of the global economy had seen governments fall and their... Continue reading at The Guardian

[ The Guardian | 2022-02-07 19:11:48 UTC ]
More news stories like this | News stories tagged with: #global economy #wireless internet #gig economy #microsoft announced #mark zuckerberg #virtual worlds #science fiction


Esper Memoir of Trump Tenure to Move Ahead After Legal Battle Ends

The former defense secretary dropped a lawsuit against the Defense Department after it reversed decisions on what parts of his memoir were to be redacted, his lawyer said. Continue reading at The New York Times

[ The New York Times | 2022-02-05 17:11:36 UTC ]
More news stories like this | News stories tagged with: #move ahead #memoir


Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this | News stories tagged with: #axel scheffler #nielsen bookscan #nielsen


Legend Times moves to Macmillan Distribution

Legend Times is to move all of its publishing companies from Booksource to Macmillan Distribution (MDL). Continue reading at The Bookseller

[ The Bookseller | 2022-01-20 13:14:03 UTC ]
More news stories like this | News stories tagged with: #publishing companies #macmillan


This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #comic book


Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:49:33 UTC ]
More news stories like this | News stories tagged with: #brand identity #creative access #10th anniversary #stephen page


Hot Key Books snaps up two from sister writing duo

Hot Key Books has snapped up two new books from sister writing duo Katharine and Elizabeth Corr. Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 18:16:51 UTC ]
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Oneworld scoops 'unforgettable' insider account from BBC Newsnight’s McAlister

Oneworld has commissioned an "unforgettable" insider account from former BBC "Newsnight" producer Sam McAlister, the "booker extraordinaire" who secured an infamous interview with Prince Andrew. Continue reading at The Bookseller

[ The Bookseller | 2022-01-17 23:51:46 UTC ]
More news stories like this | News stories tagged with: #oneworld scoops #insider account #prince andrew


Storytel revenues up 20% in 2021 as company eyes more exclusive content

Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller

[ The Bookseller | 2022-01-11 18:19:04 UTC ]
More news stories like this | News stories tagged with: #exclusive content


Publishers increasingly turn to TikTok but cracking sales remains a mystery

Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-10 11:50:25 UTC ]
More news stories like this | News stories tagged with: #savvy users


Unnameable Books Moves Down the Street

Brooklyn's Unnameable Books, which was once featured in 2008 on a 'New Yorker' cover illustrating the obstacles indies face against Amazon, is moving down the street from its current location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
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Kepler moves to Zaffre in 'major' three-book deal

Lars Kepler has moved to Zaffre in a "major" acquisition for the Bonnier imprint, which has bagged two Joona Linna titles and another novel.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-06 03:55:20 UTC ]
More news stories like this | News stories tagged with: #three-book deal #bonnier


Goldsmiths winner Harrison moves to Serpent's Tail from Gollancz after 40 years

Serpent's Tail has bagged a post-apocalyptic novel and a memoir from 2020 Goldsmiths Prize winner M John Harrison, who is leaving his long-term publisher Gollancz after 40 years.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-19 23:45:16 UTC ]
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Politics and Prose employees moved to unionize—then the store owners hired an anti-union law firm.

DCist reports that workers at DC’s indie bookstore Politics and Prose have decided to unionize, joining a growing list of bookstores (and other workplaces) that have unionized this year. If they do unionize, they’ll become the only bookstore in DC with a unionized workforce. But Politics and... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-17 16:47:07 UTC ]
More news stories like this | News stories tagged with: #growing list #bookstore


Canongate's Knowles moves to Faber to cover for von Hirschberg

Faber has appointed Canongate’s Hannah Knowles as editorial director to cover Alexa von Hirschberg’s maternity leave.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-13 18:09:37 UTC ]
More news stories like this | News stories tagged with: #von hirschberg #hannah knowles #maternity leave