Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
News tagged with:
#great creative
Ebury Spotlight will publish Tour de Force, Mark Cavendish's "dramatic personal account" of how he equalled the record for the most Tour de France stage wins of all time. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 05:11:27 UTC ]
More news stories like this | News stories tagged with:
#ebury spotlight
Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#advent international
#nielsen
The literary estate of Iain Banks has moved its representation to the Curtis Brown Group from the Mic Cheetham Agency with a screen deal already secured. Continue reading at The Bookseller
[ The Bookseller | 2021-10-14 19:12:03 UTC ]
More news stories like this | News stories tagged with:
#curtis brown
#literary estate
#iain banks
Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst
PRH imprint #Merky Books has landed the "powerful and deeply moving" memoir by Olympic champion and elite runner Caster Semenya. Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 10:43:15 UTC ]
More news stories like this | News stories tagged with:
#deeply moving
#memoir
Kate Manning has joined award-winning independent children's publisher Magic Cat as publicity and marketing director. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 21:15:29 UTC ]
More news stories like this | News stories tagged with:
#manning moves
#kate manning
#marketing director
#children's publisher
When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst
In the memoir “Here, Right Matters,” Lt. Col. Alexander Vindman defends his decision to report President Trump’s call with Ukraine. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-09-29 18:40:35 UTC ]
More news stories like this | News stories tagged with:
#alexander vindman
#memoir
Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
More news stories like this | News stories tagged with:
#elena ferrante
#starting today
#ann goldstein
#literature festival
Toby Hopkins has been appointed director of content licensing at DK as the publishing house develops plans to grow B2B sales in the digital space. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 22:51:13 UTC ]
More news stories like this | News stories tagged with:
#appointed director
#content licensing
#digital space
Polly Grice is to join Head of Zeus as senior publicity executive, working across all six of its imprints from 11th October. Continue reading at The Bookseller
[ The Bookseller | 2021-09-15 06:46:25 UTC ]
More news stories like this | News stories tagged with:
#join head
#11th october
With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 00:00:19 UTC ]
More news stories like this | News stories tagged with:
#harpercollins ireland
#harpercollins
In separate motions this week, lawyers for both Amazon and the Big Five publishers asked a federal court to dismiss the latest iteration of a potential class-action price-fixing claim filed on behalf of indie booksellers involving print trade books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust suit
#federal court
#latest iteration
“Happy Hour,” a debut novel by Marlowe Granados, follows a pair of thrifty, stylish and nimble young women navigating the big city. Continue reading at The New York Times
[ The New York Times | 2021-09-07 09:00:04 UTC ]
More news stories like this | News stories tagged with:
#happy hour
#marlowe granados
#big city
#debut novel
Fictional story created with Fig expands on previous ad and prepares kids with transition to a new abode. Continue reading at Advertising Age
[ Advertising Age | 2021-08-31 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#book aims
#children's book
Martina Arzu is to join Head of Zeus as commissioning editor, working within its commercial fiction imprints Aria (women’s fiction) and Aries (crime and thriller). Continue reading at The Bookseller
[ The Bookseller | 2021-08-18 20:37:41 UTC ]
More news stories like this | News stories tagged with:
#join head
Michael Joseph will publish Marian Keyes' sequel to Rachel's Holiday next year, revisiting one of the author's most loved characters almost 25 years on. Continue reading at The Bookseller
[ The Bookseller | 2021-08-16 16:55:36 UTC ]
More news stories like this | News stories tagged with:
#michael joseph
Yesterday morning, Rita Glavin—an attorney for Andrew Cuomo, the governor of New York, who has vigorously defended her client (including in a fifty-one-minute live interview on CNN) since a state report concluded that he sexually harassed eleven women—came out swinging again in a virtual... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-08-11 12:45:23 UTC ]
More news stories like this | News stories tagged with:
#longtime host
#local news
#memoir
From COVID-19 vaccines to mental health, officials see barbers as playing an important role in advancing public health. In a barbershop in North St. Louis County, owner Randy Barnes listens as one of his barbers tells him that COVID-19 vaccines cause women to become infertile. That barber had... Continue reading at Fast Company
[ Fast Company | 2021-08-11 07:00:54 UTC ]
More news stories like this | News stories tagged with:
#covid-19 vaccines
#mental health
#important role
The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst uk
#good housekeeping
#product testing
#hearst