As Branded Content Moves to the Forefront, Trust and Accountability Remain Key

Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
News tagged with: #great creative

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London Book Fair and Literacy Trust Open Schools Program

London Book Fair has announced its first schools program, expected to bring 80 students to the floor of the trade show this week at Olympia. The post London Book Fair and Literacy Trust Open Schools Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-17 09:05:27 UTC ]
More news stories like this | News stories tagged with: #trade show #london book fair #book fair


The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media


‘I love nothing more than making people cry’: author Cheryl Strayed on her hugely moving TV show

Profound, big-hearted, and raw, the adaptation of bestselling book Tiny Beautiful Things is powerful television. Its writer talks grief, sorrow and being friends for life with Reese WitherspoonIn 2011, a little-known fortysomething author called Cheryl Strayed was about to become huge. She had... Continue reading at The Guardian

[ The Guardian | 2023-04-05 05:00:25 UTC ]
More news stories like this | News stories tagged with: #heroin addiction #desperately wanted #big screen #reese witherspoon #bestselling book


It’s Their Content, You’re Just Licensing it

Recent automatic updates to e-book editions of works by Roald Dahl, R.L. Stine and Agatha Christie are a reminder of who really owns your digital media. Continue reading at The New York Times

[ The New York Times | 2023-04-04 23:45:06 UTC ]
More news stories like this | News stories tagged with: #roald dahl #agatha christie #e-book


Publishers Remain Faithful to Fiction

Inspirational and faith-based fiction expands its subgenres and finds a ripe market of readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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‘The Ones Who Walk Away from Omelas’: Key Quotes Explained

By Dr Oliver Tearle (Loughborough University) ‘The Ones Who Walk Away from Omelas’ is one of the few short stories of the last half-century or so which can truly be called a modern myth. Indeed, Ursula K. Le Guin (1929-2018), the story’s author, called her 1973 tale a ‘psychomyth’, inspired […] Continue reading at Interesting Literature

[ Interesting Literature | 2023-03-21 15:00:42 UTC ]
More news stories like this | News stories tagged with: #short stories


Publishers, Internet Archive Set for Key Hearing Today

After nearly three years of legal wrangling, a federal judge today will hear cross motions for summary judgment in a closely watched lawsuit challenging the legality of the Internet Archive's program to scan and lend print library books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #legal wrangling #summary judgment #internet archive


McNally Jackson Books Moving NoLita Store to Larger Location

The independent bookseller announced that its new building will be "larger" and "sturdier." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-16 04:00:00 UTC ]
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Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this | News stories tagged with: #digital media


WI2023: Moving Past DEI Checklists to Meaningful Change

At a breakfast keynote on February 22, Loyalty Bookstores founder Hannah Oliver Depp engaged in a riveting conversation with Michelle MiJung Kim, author of 'The Wake Up: Closing the Gap Between Good Intentions and Real Change.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-24 05:00:00 UTC ]
More news stories like this | News stories tagged with: #real change


'M3GAN' and 'Get Out' producer Blumhouse is moving into horror games

Horror movie powerhouse Blumhouse is getting into video games. The company behind hits like M3GAN, Get Out, The Purge and Insidious is opening a production and publishing division that will work on original horror games for PC, consoles and mobile.“We’re in the scary story business. We do films,... Continue reading at Engadget

[ Engadget | 2023-02-21 16:50:41 UTC ]
More news stories like this | News stories tagged with: #worked closely #annapurna interactive #indie publisher #donut county #outer wilds #publishing division


3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek

[ AdWeek | 2023-02-08 19:41:19 UTC ]
More news stories like this | News stories tagged with: #football season #digital content


January Religion Bestsellers: Lysa TerKeurst Tops; ‘Redeeming Love’ Remains #1

Proverbs 31 Ministry president and bestselling author Lysa TerKeurst takes #1 in Religion Nonfiction with her latest release, ‘Good Boundaries and Goodbyes.’ Francine Rivers maintains the top perch in Religion Fiction from last month with ‘Redeeming Love.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #redeeming love #remains #1 #religion nonfiction #latest release #good boundaries #religion fiction #bestselling author


HarperCollins, HarperUnion Move to Solve Labor Dispute with Independent Mediator

With negotiations stalled, the publisher and union have agreed to employ an independent mediator to help end a strike that has stretched on since early November. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-26 05:00:00 UTC ]
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“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | News stories tagged with: #kamala harris #book publishing #company launched #hachette books #literally made #amazon prime #hachette


How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Catholic sex-ed textbooks discontinued following accusations of 'homophobic,' 'transphobic' content

The Fully Alive textbook series has been used by Catholic school boards across the province for years. Now, Pearson Canada says it has stopped printing physical copies of the book and will stop supporting digital versions by March. Continue reading at CBC

[ CBC | 2023-01-11 10:00:00 UTC ]
More news stories like this | News stories tagged with: #pearson


December Religion Bestsellers: ‘Faith Still Moves Mountains’ #1 in Nonfiction; Rivers Reigns in Fiction

Fox News host Harris Faulkner’s ‘Faith Still Moves Mountains’ remains in the #1 spot on PW’s Religion Nonfiction Bestsellers list for December; Francine Rivers takes three spots on Religion Fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #religion fiction #moves mountains ##1 spot


Key Titles By or About Benedict XVI

An acclaimed theologian and author, his ideas and influence prompted titles by journalists and scholars. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-03 05:00:00 UTC ]
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How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media