As Branded Content Moves to the Forefront, Trust and Accountability Remain Key

Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand safety #social platforms #ll receive


On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands


Apple Tweaks iBook Language: Your Content Is Your Content

A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD

[ AllThingsD | 2012-02-04 00:00:00 UTC ]
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Winter Institute 2024: Booksellers Discuss Building Indie Brands and Bridges

The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age


Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek

[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Shilpi Somaya Gowda Wants to Move Beyond the Rhetoric

For the bestselling author, fiction is a way to explore an increasingly polarized and volatile world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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In Key Win, Judge Says Escambia County Book Banning Lawsuit Can Proceed

After a January 10 hearing, judge T. Kent Wetherell denied a motion by the Escambia County School Board to dismiss the case, suggesting that school officials cannot simply pull books they find objectionable from library shelves. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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Scholastic Names Haji Glover CFO; Ken Cleary Moves to International

Haji Glover returns as CFO to Scholastic, following a short stint with Amazon. Ken Cleary takes up Scholastic's international lead. The post Scholastic Names Haji Glover CFO; Ken Cleary Moves to International appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-08 19:00:03 UTC ]
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Judge Blocks Key Provisions of Iowa Book Banning Law

A federal judge has blocked two key portions of an Iowa law that sought to ban books with sexual content from Iowa schools and to bar classroom discussion of gender identity and sexuality for students below the seventh grade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
More news stories like this | News stories tagged with: #federal judge #iowa law #ban books #sexual content #gender identity #seventh grade


How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #video content #associate director #digital media


Little, Brown's Judy Clain Is Moving to S&S to Relaunch Summit Books

In its first major move since being acquired by KKR, Simon & Schuster has announced that longtime Little, Brown editor-in-chief Judy Clain will join S&S as senior v-p and publisher of Summit Books, with a mandate to revive and refocus the imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #join ss #major move #simon schuster


Here's how to move your subscriptions off Google Podcasts before it shuts down

Earlier this year, Google announced it would shut down its standalone podcast app in 2024. Since then, the company has started moving podcasts into YouTube and its companion app YouTube Music. As a way to ease the transition, Google will be rolling out a migration tool for its current podcast... Continue reading at Engadget

[ Engadget | 2023-12-07 19:40:39 UTC ]
More news stories like this | News stories tagged with: #coming weeks #step-by-step instructions #rss feed #libraries


Tracy Behar Moves to Avery, Michael Szczerban Up at Little, Brown

Tracy Behar, founding publisher of Little, Brown Spark, has been named senior v-p and publisher at Avery and TarcherPerigee, effective next year, succeeding Megan Newman. At Little, Brown, Michael Szczerban has been named v-p and publisher of Voracious and Spark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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Most Parents Trust, Respect, and Feel Safe with Librarians: Book Censorship News, December 1, 2023

Despite rhetoric from the far right, most parents feel their kids are safe in libraries and that librarians are trustworthy. Continue reading at Book Riot

[ Book Riot | 2023-12-01 11:40:00 UTC ]
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Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
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Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian

[ The Guardian | 2023-11-25 16:00:53 UTC ]
More news stories like this | News stories tagged with: #printed books #larry page #university libraries #digital content


Rasmussen and Seaton Moving On from CALIBA

After co-directing CALIBA since 2021, Kristin Rasmussen is leaving to become a Scholastic district sales rep, while Ann Seaton will stay on a for a period to facilitate the association's leadership change. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #kristin rasmussen #ann seaton #leadership change #scholastic


IAC and News Corp call out generative AI companies for scraping their content without compensation

During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday

[ Digiday | 2023-11-17 05:01:00 UTC ]
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Hachette Book Group, Hachette UK to Move Under United Management Team

Under what it calls a "new English-language management structure," Hachette Livre has named Hachette UK CEO David Shelley head of both Hachette Book Group and HUK, while current HBG CEO Michael Pietsch will retire as CEO and serve as chairman of the new group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #hachette livre #hachette