As Branded Content Moves to the Forefront, Trust and Accountability Remain Key

Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Other Publishing stories related to: 'As Branded Content Moves to the Forefront, Trust and Accountability Remain Key'

BA Conference moves to September 2021

The next Booksellers Association Conference and Gardners Trade Show will take place on 12th and 13th September 2021 at Jurys Inn Hotel and Conference Centre, Hinckley Island. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 18:10:40 UTC ]
More news stories like this | News stories tagged with: #booksellers association

Chronicle Books acquires three game brands from Wild and Wolf

Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 00:22:57 UTC ]
More news stories like this | News stories tagged with: #game brands #chronicle books

Chronicle Buys Game Brands from Wild + Wolf

Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books #game brands

Cockleberry Bay author Nicola May moves to traditional publishing with Hodder

Bestselling self-published author Nicola May has signed with Hodder & Stoughton to publish a new character-driven series, based around a fictitious street market in Cornwall. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 13:40:29 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #hodder #self-published author #traditional publishing

Lokko moves to Pan Mac with two novels

Lesley Lokko is moving from Orion to Pan Macmillan with two “intoxicating” multi-generational novels. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 06:30:43 UTC ]
More news stories like this | News stories tagged with: #pan mac #pan macmillan

Alison Rich Takes Reins on PRH's Author Brand Development

Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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Indian move to regulate digital media raises censorship fears

Government will oversee online news, social media and video streaming platformsIndia’s government has ordered that all online news, social media and video streaming platforms such as Netflix and Amazon Prime are to be subject to state regulation, raising fears of increased censorship of digital... Continue reading at The Guardian

[ The Guardian | 2020-11-11 18:02:04 UTC ]
More news stories like this | News stories tagged with: #online news #amazon prime #raising fears #digital news #digital media

EC brings anti-trust charges against Amazon

European Union regulators have brought anti-trust charges against Amazon, accusing the retail giant of using sensitive data from the third-party sellers who use its marketplace to gain unfair advantage for its own retail business.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 15:04:25 UTC ]
More news stories like this | News stories tagged with: #retail giant

Duckworth bags 'honest' account of motherhood after 40

Duckworth Books has acquired The Secret Diary of a New Mum (Aged 43 1/4) by Cari Rosen.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 10:52:11 UTC ]
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Walliams and Ross move into top spot with Code Name Bananas

David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has gone straight to the UK Official Top 50 number one spot, with 89,558 copies sold. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 00:49:03 UTC ]
More news stories like this | News stories tagged with: #david walliams #bananas harpercollins #tony ross

Toppings bookshop to expand in move to listed building

Bath bookshop Toppings & Company is to move to a listed Georgian building, and will begin expansion building works next year.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-08 18:39:07 UTC ]
More news stories like this | News stories tagged with: #bookshop

Elliott & Thompson to publish deep dive into ways money moves

Elliott & Thompson will publish The Pay Off, a "brilliantly engaging and accessible" exploration of how money moves and where global financial power really lies. Continue reading at The Bookseller

[ The Bookseller | 2020-11-04 19:21:13 UTC ]
More news stories like this | News stories tagged with: #elliott thompson

Saraband launches 'food bank book bundles' for Trussell Trust

Manchester-based independent publisher Saraband is to launch "food bank book bundles" as part of their online shop, in partnership with the Trussell Trust. Continue reading at The Bookseller

[ The Bookseller | 2020-11-04 02:51:37 UTC ]
More news stories like this | News stories tagged with: #saraband launches #trussell trust #independent publisher

DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media

A Revolutionary Brand's Second Coming: Spotlight on Patricia Bragg

A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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RELX Group Remains the World's Top Publisher

The world’s largest publisher did it again in 2019, with revenue of $5.64 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins

As Key Decision Looms, Bolton Demands Jury Trial

In his long-awaited answer to the government's civil complaint, former national security adviser John Bolton denied that he broke any laws in publishing his bestselling memoir 'The Room Where It Happened.' But with a DoJ motion for Summary Judgment now pending before the court, it's unclear... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-20 04:00:00 UTC ]
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To All the Libraries I’ll Miss When I (Finally) Move

Six years after moving to D.C. and deciding it's not for me, there’s still something holding me back from leaving: the libraries. Continue reading at Book Riot

[ Book Riot | 2020-10-19 10:30:00 UTC ]
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Hay 'will not return to Abu Dhabi while sheikh accused of assault remains minister'

The Hay Festival has said it will not return to Abu Dhabi while Sheikh Nahyan bin Mubarak Al Nahyan, the Emirates minister of tolerance, remains in his post. Continue reading at The Bookseller

[ The Bookseller | 2020-10-18 17:10:59 UTC ]
More news stories like this | News stories tagged with: #hay festival #abu dhabi