Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats, as well as maintaining the Frommers.com website. This comes after Google acquired the brand from publisher Wiley in 2012, followed by Skift.com's revelation last month that it apparently intended to shut production of the books down. We're told by a Google spokesperson (check after the break for the full statement) that it has integrated the content it acquired from Frommer's and Wiley into its products including Google+ Local, that it has transferred ownership back to the founder and that it will continue licensing content from him. Why things took this circuitous route right back to the man who started it all back in 1957 is unknown and terms of the agreement were not disclosed, but we're sure fans of the budget travel how-tos are happy to see Frommer's keep going. [Image credit: Frommer's, Facebook]Filed under: GoogleCommentsVia: SkiftSource: Associated Press Continue reading at 'Engadget'

[ Engadget | 2013-04-04 00:00:00 UTC ]
News tagged with: #continue publishing #print formats #full statement #image credit

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Families of San Bernardino attack victims accuse Facebook, Google and Twitter of aiding terrorism in lawsuit

Relatives of the victims of the San Bernardino terrorist attack filed a federal lawsuit Wednesday against Twitter, Google and Facebook, accusing the tech giants of knowingly supporting Islamic State and its extremist agenda. The lawsuit filed in U.S. District Court for the Southern District of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-05-04 00:00:00 UTC ]
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Why fashion and beauty brands are setting their sights on Austin

Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-04 00:00:00 UTC ]
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Whitehead shortlisted for Arthur C Clarke Award

Colson Whitehead’s Pulitzer Prize for Fiction winning The Underground Railroad (Fleet) has found itself a place on the shortlist for this year’s Arthur C Clarke Award for science fiction literature. Continue reading at The Bookseller

[ The Bookseller | 2017-05-04 00:00:00 UTC ]
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Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt

Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search... Continue reading at Advertising Age

[ Advertising Age | 2017-05-02 00:00:00 UTC ]
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Sales at Mass Merchandisers Continue to Bounce Back

The mass merchandiser channel, which had struggled before the runup to Easter, continued its rebound in late April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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Time Inc. CEO as Sale Talks End: 'This Company Has Largely Under-Exposed Its Brands'

It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age

[ Advertising Age | 2017-04-28 00:00:00 UTC ]
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Harris steps back from running Stripes

Stripes’ publisher Jane Harris is to step down from running the list after 12 years with the Little Tiger Group fiction imprint, triggering a restructure. Continue reading at The Bookseller

[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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Lee Child's Night School boomerangs back into the chart top spot

Lee Child has reclaimed his UK Official Top 50 number one, as Night School (Bantam) boomeranged back into the top spot, displacing Star Wars: Rogue One (Egmont). Continue reading at The Bookseller

[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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Brooklyn Poets Take Center Stage In New Anthology

A new anthology co-published by a Brooklyn-based nonprofit and a neighboring small press is being billed as the first book to spotlight contemporary poetry written specifically by poets from, or living in, the New York City borough. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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Campaign spotlight: taking things slogan

For the release of Chimamanda Ngozi Adichie’s Dear Ijeawele, 4th Estate marketing manager Tara Al Azzawi launched a social media campaign to tie in with International Women’s Day. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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Macmillan backs Bill O'Reilly after Fox News sacking

American TV host Bill O’Reilly's US publisher Macmillan is to stick by him after he was sacked from his Fox News talk show following the revelation that he has settled several sexual harassment cases. Continue reading at The Bookseller

[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek

[ AdWeek | 2017-04-20 00:00:00 UTC ]
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Brand Marketing In The Marvel Universe

It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right,... Continue reading at Fast Company

[ Fast Company | 2017-04-17 00:00:00 UTC ]
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'Night School' takes Lee Child to 16th number one

Lee Child has tussled his way into the Official UK Top 50 number one spot for a 16th time, with Night School (Bantam) shifting 36,151 copies for £144,387, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2017-04-12 00:00:00 UTC ]
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Naomi Klein takes on Trump's 'shock politics'

Naomi Klein is publishing a book with Allen Lane to explain Donald Trump's rise to power as "a product of our time" and exploring what can be done to resist his brand of shock politics. Continue reading at The Bookseller

[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-06 00:00:00 UTC ]
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Lisa Thomas Takes Over at National Geographic Adult

Lisa Thomas has been promoted to publisher and editorial director of adult books at National Geographic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-04 00:00:00 UTC ]
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Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
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Google Ramps Up Header Bidding Alternative as Pressure Mounts From Facebook

Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at Advertising Age

[ Advertising Age | 2017-03-27 00:00:00 UTC ]
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