Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
News tagged with: #sales team #real-time bidding

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Penguin Random House UK appoints senior finance team

The group finance director at Random House Group, Mark Gardiner, has been appointed as Penguin... Continue reading at The Bookseller

[ The Bookseller | 2013-11-05 00:00:00 UTC ]
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What books sell best? Self-help, kid lit, and erotica

As USA Today celebrates the 20th anniversary of its bestseller list, the organization says romance novels, children's books, and inspirational books defined the last two decades of reading. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books sell #kid lit #20th anniversary #bestseller list #romance novels


The B-to-B Benefits of Pursuing Mobile Ad Sales

When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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USA TODAY Celebrates The 20th Anniversary Of USA TODAY'S Best-Selling Books List

McLean, Va. – USA TODAY celebrates the 20th anniversary of the USA TODAY Best-Selling Books list, crowning not one, but three No.1 books for three different eras that reflect the changes in publishing over the past two decades.   Given ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #20th anniversary #usa today


HarperCollins reorganises communications team

HarperCollins has reorganised its communications team following the departure of Siobhan Kenny,... Continue reading at The Bookseller

[ The Bookseller | 2013-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #communications team #siobhan kenny


HarperCollins goes direct-to-consumer for global ebook sales

HarperCollins has begun selling ebooks direct to consumers through new brand-specific websites,... Continue reading at The Bookseller

[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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Alex Ferguson beats rivals, smashes sales records

Manchester United legend Sir Alex Ferguson's memoir, My Autobiography (Hodder), has become... Continue reading at The Bookseller

[ The Bookseller | 2013-10-29 00:00:00 UTC ]
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Dinosaur Erotica: Seriously? Oh Yes, and It Sells

Taken by the T-Rex might sound like a joke book title to you, but it's part of an odd and oddly popular self-publishing subculture of monster erotica. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-28 00:00:00 UTC ]
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Amazon Has Big Sales Gain, Small Loss

Total revenue at Amazon increased 24%, to $17.09 billion, in the third quarter of 2013 while its operating loss was $25 million, down from $28 million in the third quarter of 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small loss #total revenue #operating loss #$25 million #$28 million


Sales Up, Earnings Down at EDC in Second Quarter

Educational Development Corp. reported that revenue for the second quarter ended August 31, 2013 rose 4.6%, to $5.7 million, but net earnings in the period fell to $56,400 from $138,200 in the second quarter of fiscal 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net earnings #period fell


Digital Publishers Are Fighting the Shift to Programmatic

Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #long time #online publishers #private exchanges


Daunt: sales rise at revamped Waterstones

The refurbished Waterstones stores are seeing overall sales growth of between 5%–10%, m.d.... Continue reading at The Bookseller

[ The Bookseller | 2013-10-14 00:00:00 UTC ]
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Bridget Jones: first-day sales 'topped 46,000'

First day sales in the UK for Bridget Jones: Mad About the Boy by Helen Fielding topped 46,000... Continue reading at The Bookseller

[ The Bookseller | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bridget jones #first-day sales #day sales


McCann Melbourne Made Up a Word to Sell a Print Dictionary

What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term... Continue reading at Advertising Age

[ Advertising Age | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paying attention #account executives #herald sun #united kingdom #latin america


Nelson Lifts Sales, Earnings at HC in Fiscal 2013

Sales at rose 15% in the fiscal year ended June 30, 2013 at HarperCollins, parent company News Corp. said in its 10-K filing with the Securities & Exchange Commission. EBITDA jumped 65% over fiscal 2012, to $142 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-23 00:00:00 UTC ]
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UBM Sells Second Property This Week

Penton and NewBay Media each made M&A news this week, while UBM has agreed to sell a second property since Monday's announcement that CEO David Levin intends to step down in 2014. UBM Live, a division of the Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-20 00:00:00 UTC ]
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Frankfurt Briefcase 2013: What the American Agencies Will Be Selling At the Fair

Barbara Ehrenreich tackles "the truth"; Arianna Huffington tackles success; Elizabeth Gilbert tackles fiction; Alice McDermott tackles being ordinary; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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Adult E-book Sales Post Small Six-Month Increase

According to AAP’s monthly StatShot report, adult ebooks rose only 4.8% in the first six months of 2013 compared to the same period in 2012, hitting $647.7 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-19 00:00:00 UTC ]
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Scholastic Cuts Loss Despite Sales Drop

Gains in its educational technology group were not enough to offset declines in the children’s book publishing and distribution unit resulting in a 5.8% decline in total sales at Scholastic for the first quarter ended August 31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales drop #offset declines #book publishing #8% decline #total sales


Academic season sales boost book market

The value of the printed book market rose for a third consecutive week last week. It was helped... Continue reading at The Bookseller

[ The Bookseller | 2013-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive week