Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
News tagged with: #sales team #real-time bidding

Other Publishing stories related to: 'Arming Your Sales Team to Sell Programmatic'


Jamie helps push sales to 2013 high

Superstar chef Jamie Oliver's new cookbook, Save with Jamie (Michael Joseph), was comfortably... Continue reading at The Bookseller

[ The Bookseller | 2013-09-10 00:00:00 UTC ]
More news stories like this |


Ether for Authors: Can You Sell Ebooks on the Half Shell?

In Ether for Authors, Porter Anderson looks at the Oyster ebook subscription service, at a CONTEC session ahead in Frankfurt, at book marketing, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell ebooks #porter anderson #book marketing


Wiley Has Earnings Dip on Flat Sales

Sales were flat and operating income fell 9% in the first quarter ended July 31, 2013 at John Wiley. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flat sales #john wiley #earnings dip


Quality vs. Quantity: Selling Ads Behind a Paywall

Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads #premium content


Profits Rise at RH Despite Sales Decline

Random House parent company Bertelsmann reported this morning that profits at RH rose to 117 million euros from 113 million euros in the first half of 2012 despite a 3.4% sales decline to 915 million euros. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profits rise #sales decline


Mexico Gets Kindles, Gandhi Bookstores Sell Devices

Amazon opened its Kindle ebookstore in Mexico with 70,000 Spanish-language titles and is selling devices through the Librerías Gandhi bookstore chain. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon opened #kindle ebookstore


Sales, Profits Up at Lagardere Publishing

Total sales at Lagardere Publishing rose 1.4% in the first half of 2013, to 917 million euros, while EBIT increased 24.6% to 71 million euros. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total sales #lagardere publishing


Soft April for Adult, Children Sales

April adult book sales fell 4.0% compared to last April, while sales in the children’s/young adult segment dropped 33.1%, according to figures released in AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #0% compared #figures released


Barnes & Noble retail group CEO sells shares

Mitchell Klipper, CEO of Barnes & Noble Inc.'s retail group, which includes its bookstores but not its Nook unit, sold about 67% of his shares of the company, according to an SEC filing late Monday.Mr. Klipper sold a total of about 400,996 shares for between $13.99 and $14.53 per share.He... Continue reading at Crains New York

[ Crains New York | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail group #transition period #strategy related #invested heavily #buy books #recent quarter #net loss #revenue fell


Strong summer for print sales

Print book sales have enjoyed a strong summer, with publishers and retailers crediting the robust... Continue reading at The Bookseller

[ The Bookseller | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong summer #print sales


B&N Not Selling Retail Business; Outlines New Strategies

In a conference call B&N executives cited the importance of device production to content providers, pointed to the advantages of its physical stores in conjunction with digital distribution and outlined new strategies to address mounting Nook Media losses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content providers #physical stores #digital distribution


B&N Nook sales drop continues

Nook sales at Barnes & Noble have continued to drop in the first quarter of its new financial... Continue reading at The Bookseller

[ The Bookseller | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


Sales Rise at HMH, Loss Cut

With sale up in both its education and trade groups, total revenue at Houghton Mifflin Harcourt rose 5% in the second quarter ended June 30, 2013 compared to the second quarter of 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales rise #total revenue


Ebook Sales Are Flattening Out: Are Tablets to Blame?

With reports showing ebook sales growth is in serious decline, Nicholas Carr examines possible reasons why and wonders if tablets aren't to blame. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales


Times gains digital subscribers, but ad sales drop

New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York

[ Crains New York | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings #arthur sulzberger #digital efforts


Polish Publishers Face Sales Slump, Propose Fixed-Pricing, Fight Piracy

Challenged by shrinking sales and online piracy, Poland’s publishing industry aims to mitigate losses with more stringent price regulation, reports Jaroslaw Adamowski. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fight piracy #shrinking sales #online piracy


Sales, Earnings Down at Harlequin

Revenue fell 7% at Harlequin in the second quarter ended June 30, to C$99.5 million, and operating earnings dropped to C$10.5 million from C$18.1 million in the second quarter of 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-31 00:00:00 UTC ]
More news stories like this |


Could Limited-Time Fixed Book Pricing Boost Backlist Sales?

Could limiting the period for fixed book prices give a needed boost to backlist sales by allowing retailers to discount after the initial buying frenzy is over? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #needed boost #backlist sales


Intel's first 'open-source PC' on sale for $199

Intel has shipped its first “open-source PC,” a bare-bones computer aimed at software developers building x86 applications and hobbyists looking to construct their own computer. The PC, called the MinnowBoard (shown above), is basically a motherboard with no casing around it. It was... Continue reading at PC World

[ PC World | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open source #large companies


ADVERTISING SALES DIRECTOR

Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this |