Are We Asking the Wrong Questions About Magazines? Linda Thomas Brooks Thinks So

Although magazine media got plenty of attention earlier this year due to the blockbuster deals made by Meredith and Hearst to acquire Time Inc. and Rodale, respectively, as well as the ripple effects each deal caused, the months that followed were relatively quiet. And as the expression goes, no news is good news. But for decades, August has ignited conversations in and around magazine media about the September issue. And this year has been no different. Unsurprisingly, a few different stories recently surfaced that, in predictable fashion, have written the annual eulogies for print and magazine media. The impetus for these stories arose from a report that print ad spending, among the top 50 advertisers in the U.S., fell 6.4 percent year-over-year in 2017. Further, the September fashion issues are thinner this year than last. What was a surprise, however, was the response by Linda Thomas Brooks, president and CEO of MPA, the association of magazine media. Rather than simply shrugging off the negative press, she took to LinkedIn to express her concerns with the reporting around the data. She writes: I was compelled to write, however, when a recent article so mis-used and mis-understood basic media spending and audience information that they yet again perpetuated a completely misleading narrative. I am moved to respond, not only to balance examples of blatantly one-sided thinking, but to also go on the record that bashing magazines as an industry is not only unwarranted, it... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-16 00:00:00 UTC ]
News tagged with: #increasingly important #york mag

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The Economist Stands By Steve Bannon Speaking Gig; Pledges “Rigorous Questioning”

Amid calls for a boycott and public pressure to follow The New Yorker in canceling a speaking gig the magazine booked for Steve Bannon, The Economist is standing by its decision to include the controversial former White House strategist in its upcoming Open Future Festival, citing the need to... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-04 00:00:00 UTC ]
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Corsair to publish Q magazine's rock star's guide to life

Corsair is publishing The 10 Commandments, a "rock star’s guide to life" from Q Magazine. Continue reading at The Bookseller

[ The Bookseller | 2018-08-31 00:00:00 UTC ]
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Former U.S. Ambassador and CNET Exec Buys Louisville Magazine

Louisville Magazine and its website Louisville.com have been purchased by former U.S. ambassador to the United Kingdom, Matthew Barzun, for an undisclosed amount. The monthly publication, which is known in its community for shedding light on often-ignored neighborhoods and stories, will be under... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-28 00:00:00 UTC ]
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Fashion Magazines and Their Dramatic September Weight Loss Stories

Here we are in the third year of our September weigh in, and to probably nobody’s surprise, the news is not good. For those of you who are unfamiliar with this feature, we began weighing and measuring some of the top fashion magazines to see how they stack up (literally and figuratively) against... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long ago #white women #trim sizes #paper stock


The Magazine Industry’s David Pecker Problem

It was only four months ago that American Media, Inc. emphatically denied any "catch and kill" coordination with then-candidate Donald Trump and his personal lawyer, Michael Cohen, calling accusations to that affect "reckless, unsubstantiated, and false," and "an attack on the First... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-24 00:00:00 UTC ]
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Five questions for... Lauren Child

Author, illustrator and Waterstones Children’s Laureate Lauren Child talks to us about her new book and balancing her workload.   Continue reading at The Bookseller

[ The Bookseller | 2018-08-24 00:00:00 UTC ]
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Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits

A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format. The post Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-23 00:00:00 UTC ]
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Librarians Question Tor’s E-book Embargo

Librarians have been looking at the data and they say Macmillan’s recent claim that library ebook lending is having a “direct and adverse” impact on science fiction publisher Tor’s retail ebook sales appears to be more fiction than science. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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New York Magazine Appears to Be for Sale | Industry Notes

Is New York magazine for sale? A spokeswoman for New York Media has confirmed that the Wasserstein family is considering "investment interest and strategic opportunities" and "evaluating the market" following reports that New York magazine and its digital offshoots are up for sale. Bruce... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
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Tour de France winner Geraint Thomas snapped up by Quercus

Quercus has signed a book deal with Geraint Thomas, the winner of the 2018 Tour de France. Continue reading at The Bookseller

[ The Bookseller | 2018-08-11 00:00:00 UTC ]
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Actor Thomas Lennon pens fantasy series for Abrams

Abrams Children’s Books has acquired a middle grade fantasy series by Hollywood actor Thomas Lennon. Continue reading at The Bookseller

[ The Bookseller | 2018-08-10 00:00:00 UTC ]
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Greg James webchat – post your questions now

The Radio 1 DJ is about to take over the breakfast show – and will answer your questions in a live webchat from 12.30pm on Monday 13 August 11.46am BST The breakfast show host on BBC Radio 1 is one of the most talked-about jobs in the country, requiring sparkling banter unfeasibly early in the... Continue reading at The Guardian

[ The Guardian | 2018-08-10 00:00:00 UTC ]
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Parents Magazine Proves Print Still Has Panache

This year has brought forth a renewed optimism in print, but times are still tough for an industry that once had more advertising demand than inventory to sell. Last year, magazine media lost a reported $417.5 million in print ad revenue, a 6.4-percent drop from the previous period. So why... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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Q&A: Hearst Magazines’ New Chief Content Officer Kate Lewis Wants to Focus on Improving Collaboration

Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president,... Continue reading at AdWeek

[ AdWeek | 2018-08-09 00:00:00 UTC ]
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Kate Lewis named chief content officer of Hearst Magazines

Hearst Magazines on Wednesday named Kate Lewis chief content officer, succeeding Joanna Coles, who left following the ascension of Troy Young to president.Effective immediately, Lewis will direct content strategy across print and digital for the company's magazine brands, oversee... Continue reading at Advertising Age

[ Advertising Age | 2018-08-08 00:00:00 UTC ]
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Joanna Coles to Depart Hearst Magazines

Long-time Hearst exec Joanna Coles is departing the company, Coles confirmed in a Instagram post on Monday. This announcement follows in the wake of the recent appointment of Troy Young to president of Hearst Magazines. "My route is being recalculated. It's time for a new adventure. I'm going to... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-06 00:00:00 UTC ]
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Joanna Coles Is Leaving Hearst Magazines

Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the company next week. Her departure comes on the heels of Troy Young's appointment to Hearst... Continue reading at AdWeek

[ AdWeek | 2018-08-04 00:00:00 UTC ]
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EIBF collaborates with Gutter Magazine on Freedom supplement

The Edinburgh International Book Festival and Scottish literary journal Gutter Magazine have partnered to launch The Freedom Papers, a 164 page supplement in the journal's August issue exploring the concept of freedom. Continue reading at The Bookseller

[ The Bookseller | 2018-08-03 00:00:00 UTC ]
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Conde Nast will reportedly put a 'For Sale' sign on its Brides, Golf Digest and W magazines

The New York Times is out with a grim scoop from medialand this afternoon in a post headlined "Facing Losses, Cond Nast Plans to Put 3 Magazines Up for Sale." Oddly enough, you have to dive pretty deep into the story by Edmund Lee and Sapna Maheshwari to find out which three mags. So we... Continue reading at Advertising Age

[ Advertising Age | 2018-08-02 00:00:00 UTC ]
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