It may seem like the Internet was awash in posts about #thedress and, for that matter, runaway llamas, as of late. But a confluence of factors, from viewability to changing Facebook algorithms to falling CPMs, are making the economics of this kind of viral strategy a bit more complicated. "There's absolute pressure on publishers to weed that stuff out. Nobody wants junk traffic on their plan," said Horizon Media's Maikel O'Hanlon. The post Are viral traffic’s days numbered? appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-09 00:00:00 UTC ]
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Prepare your ovenable protein of choice, hang out the ornaments and make haste to invite your friends. We’re rapidly approaching this year’s Prime Day, and so it’s about time you got yourself ready to indulge in Amazon’s two-day sales event. We’ve published our latest guide to help you get set,... Continue reading at Engadget
[ Engadget | 2023-06-16 11:15:09 UTC ]
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This year’s Amazon Prime Day is likely right around the corner, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member,... Continue reading at Engadget
[ Engadget | 2023-06-15 12:45:19 UTC ]
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Running four days starting June 15, the 29th Beijing International Book Fair is to be staged at the National Convention Center. The post Beijing International Book Fair: A Four-Day Run This Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-12 18:51:02 UTC ]
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If you’re tired of hearing your dad talk about how he can never find time to get through his reading list, it’s time to nip that in the bud. This Father’s Day, give up a subscription to Headway Premium, the top-rated learning app that makes it easier than ever to learn something new every... Continue reading at PC World
[ PC World | 2023-06-12 08:00:00 UTC ]
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A survey by the Publishers Association found reading to be more popular than going to the cinema or browsing social media, coming second only to watching TVMore people plan to escape into books than go to the cinema this summer, new polling from the Publishers Association has found.The survey by... Continue reading at The Guardian
[ The Guardian | 2023-06-08 08:00:00 UTC ]
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Abrams Books has made an unspecified number of job cuts this week, with some speculating that cuts were in the double digits. The company declined to comment on the size of the workforce reduction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
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The third day of the U.S. Book Show was capped off on an entertaining note with a keynote given by Matthew Gray Gubler; the actor-turned-children’s book author-illustrator, who is known for his role as Dr. Spencer Reid on 'Criminal Minds,' made a segue into the literary world with the 2019... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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Lauren Groff, Keegan Michael Key, Sarah Jessica Parker, and more joined the U.S. Book Show on May 24 to discuss this year's most exciting forthcoming adult fiction and nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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A who's who of comics writers and graphic novelists—and a surprising number of hip hop legends—joined the U.S. Book Show on May 23 to discuss this year's most exciting forthcoming books in the comics format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-24 04:00:00 UTC ]
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The Pulitzer Prizes will be awarded Monday to honor outstanding journalism during a violent year that included Russia’s brutal invasion of Ukraine, mass shootings that targeted an elementary school and supermarket, and floods and flames fueled by clima... Continue reading at ABC News
[ ABC News | 2023-05-08 05:17:36 UTC ]
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Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age
[ Advertising Age | 2023-05-04 14:42:00 UTC ]
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Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in... Continue reading at AdWeek
[ AdWeek | 2023-05-04 06:00:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Across the country this weekend, independent bookstores once again celebrated Independent Bookstore Day, this year on April 29. Some bookselling scenes began the lead-up to the celebration even earlier, with "passport" promotions that offered customers discounts after visiting a certain number... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-01 04:00:00 UTC ]
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Now a co-founder of Semafor, formerly of Politico, BuzzFeed and the New York Times, the author expertly pulls readers inBen Smith is a willing passenger on the rollercoaster also known as the internet. He reported for Politico, was founding editor-in-chief at BuzzFeed News and did a stint as a... Continue reading at The Guardian
[ The Guardian | 2023-04-29 06:00:28 UTC ]
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The World Book Day promotion from Amazon Publishing this year offers international reads from several imprints and nine countries. The post Amazon Publishing’s World Book Day #ReadTheWorld Giveaway appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-25 16:30:04 UTC ]
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Your mom might not be as up to date as you on the latest tech trends, but that doesn't mean a carefully chosen gadget wouldn't make her life easier. While flowers and breakfast in bed remain lovely Mother's Day gifts, you may want to try a different tack this year and get your mom something... Continue reading at Engadget
[ Engadget | 2023-04-24 13:15:33 UTC ]
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Find out what cities across the U.S. are doing to celebrate Independent Bookstore Day 2023 on April 29th and get in on the fun! Continue reading at Book Riot
[ Book Riot | 2023-04-24 10:38:00 UTC ]
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BuzzFeed News' closure represents the struggles of news media, but larger, the mismanagement of digital media properties in a world of consolidation. Continue reading at Digiday
[ Digiday | 2023-04-24 04:01:00 UTC ]
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“ALA calls on readers everywhere to show our commitment to the First Amendment by doing something concrete to preserve it,” said ALA president Lessa Kanani'opua Pelayo-Lozada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
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