Are publishers ready for Google’s ‘mobile-friendly’ rankings?

For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile screens, users are are less likely to use it for mobile searching. That's potentially bad news for publishers, some of which haven't been as deliberate about staying on the right side of Google's new mobile guidelines. They could get burned. “It would foolhardy for someone who is responsible for mobile optimization or SEO within an unprepared brand to not expect to take a hit,” said Shahzad Abbas, digital media vp at Define Media Group. The post Are publishers ready for Google’s ‘mobile-friendly’ rankings? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-25 00:00:00 UTC ]
News tagged with: #mobile screens #algorithm change

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Google Launches AdSense Direct with Small Publishers in Mind

On Tuesday, Jan. 21 Google introduced AdSense Direct, an ad solution for publishers looking to initiate their own direct ad sales. Publishers will need to establish their own deals with advertisers, but once they do the transaction is as simple as sharing a link. Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-22 00:00:00 UTC ]
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Google Plus Remains an Afterthought for Publishers

A recent study by Shareaholic found that Google Plus generated just .04 percent of traffic referrals in September. Facebook, by comparison, drove 10.37 percent. Gigya, an analytics company, found that in the second quarter of this year, 2 percent of social sharing happened through Google Plus,... Continue reading at Digiday

[ Digiday | 2013-10-31 00:00:00 UTC ]
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Google+ rolls out features to help publishers build Web audience

SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
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Facebook announces Mobile Games Publishing pilot program

Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget

[ Engadget | 2013-07-30 00:00:00 UTC ]
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Facebook sends friend request to mobile game developers

Facebook and the gaming community have a tumultuous relationship. Hardcore gamers look down on the social media giant for offering casual games like Farmville. However, Facebook has proven to be a great way to link gamers together. For instance, I am a big fan of Candy Crush Saga and Words With... Continue reading at Betanews

[ Betanews | 2013-07-30 00:00:00 UTC ]
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Leaders in Mobile News Publishing Share 8 Keys to Success

If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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European publishers united in Google challenge

In what is being called "an unprecedented show of solidarity," hundreds of Europe's leading publishers have joined forces to call on European Commission Vice President Joaquín Almunia to reject outright the draft measures offered by Google to end their abusive practices. Continue reading at Media Week

[ Media Week | 2013-06-26 00:00:00 UTC ]
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Google News opt-in is not good enough, German publishers say

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[ PC World | 2013-06-25 00:00:00 UTC ]
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Google News Becomes Opt-In For German Publishers After Copyright Law Change

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[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Google News in Germany asks publishers to opt-in for indexing, sidesteps copyright fees

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[ Engadget | 2013-06-22 00:00:00 UTC ]
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AOP begins move to standardise mobile ads for publishers

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[ Media Week | 2013-04-26 00:00:00 UTC ]
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Random House Updates BookScout: FB Friendly and Ready to Go

Random House has recently updated its BookScout app that allow it to sync up with Facebook’s improved timeline and About page. Can it capitalize on Goodreads/Amazon discontent? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-04 00:00:00 UTC ]
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Publishers look to mobile

Publishers are looking to mobile channels to sell bespoke digital content as research suggests... Continue reading at The Bookseller

[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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Is Google’s Agreement with French Publishers Exportable to the U.S.?

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[ Editor & Publisher | 2013-03-29 00:00:00 UTC ]
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European Publishers Council Issues Statement on the Google Deal in France

[PRESSWIRE] 14.02.2013 -- Meeting this week in Brussels, Members of the European Publishers Council criticised the deal between Google and French publishers clinched last week to settle the dispute over copyright, remuneration and article sni ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
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Osprey: A Fan-Friendly Publisher

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[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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Google backs French digital publishing innovation initiative with €60 million incentive

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[ Engadget | 2013-02-02 00:00:00 UTC ]
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9 Other Things That Harper's Publisher Rick MacArthur Googles

"Try finding Harper's Magazine when you Google "magazines that publish essays" or "magazines that publish short stories" -- it isn't easy." No, Rick, no it's not. Continue reading at The Atlantic

[ The Atlantic | 2013-01-18 00:00:00 UTC ]
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