Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the feature is called Status), and the social network... Continue reading at 'AdWeek'
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek
[ AdWeek | 2013-08-29 00:00:00 UTC ]
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The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
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Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Next month, the Slate Audio Book Club will discuss Alison Bechdel's Are You My Mother? Continue reading at Slate
[ Slate | 2012-05-04 00:00:00 UTC ]
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A meta-narrator has an authorial awareness of a story being told. They make their presence known, intervening when they deem necessary. In the case that they are also the protagonist (which is often) then they must be as adept as immersing themselves in the real-time story unfolding up close as... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-24 08:15:09 UTC ]
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Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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The writer’s signature style of ending—a final, thrilling note—has the touch of magic that distinguishes the form at its best. Continue reading at New Yorker
[ New Yorker | 2021-06-28 10:00:00 UTC ]
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Andersen Press is to relaunch its weekly online children's storytime sessions in partnership with Seven Stories, the National Centre for Children's Books. Continue reading at The Bookseller
[ The Bookseller | 2021-01-15 10:26:35 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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The Boston Book Festival has announced that a short story by Grace Talusan is the 10th annual selection for its One City One Story initiative. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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THE STARLESS SEA, Erin Morgenstern’s sophomore fantasy novel, takes effort to read, but there are countless narratively complex works of science fiction and fantasy that amply reward such effort: N. K. Jemisin’s The Fifth Season comes to mind as one recent, prominent example of the type. The... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-06-20 17:00:48 UTC ]
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After taking a hit with the rest of the digital media industry during the Facebook and Google advertising duopoly, founder Brit Morin is taking a more hands-on and themed approach to creating the site's content to ready the brand for a comeback. The post Life after Facebook: How Brit + Co became... Continue reading at Digiday
[ Digiday | 2020-03-09 04:00:06 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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The Edmund Kemper, audiobook narrator story is sensational. The work of The Blind Project, though, is vital, important, and worth knowing. Continue reading at Book Riot
[ Book Riot | 2019-10-14 10:35:39 UTC ]
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Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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In pushing the romance genre aside, Australia’s publishing industry sent its most successful writers to pursue their careers abroadNalini Singh is trying to convince me to read a love story starring bears. The tiny author is tucked up under a huge scarf in a cafe on a freezing August day in... Continue reading at The Guardian
[ The Guardian | 2019-08-17 22:00:54 UTC ]
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Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend On Demand and Tastemade Plus. The social network would not provide details on payments by publishers or on subscription... Continue reading at AdWeek
[ AdWeek | 2019-08-08 18:05:58 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing,... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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