I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, there was no shortage of optimism when Apple announced the Netflix-ization of printed matter. The pantheon of publishing muckamucks mouthed all of the expected sentiments: Tom Harty, president and CEO of Meredith Corp.: “Apple News+ validates the power of premium content from great and trusted brands, and being a part of it makes good business sense. Apple News+ will be an extremely valuable mass platform to attract new paid subscribers to our titles.” Troy Young, president of Hearst Magazines: “At Hearst Magazines, we are hyperfocused on creating consumer value through our storied brands, high-quality content and great experiences. Apple News+ amplifies our ability to do this in a premium environment with a key audience, elevating the digital magazine experience for millions of iPhone, iPad and Mac users.” Bob Sauerberg, then-president and CEO of Condé Nast: “We’re constantly innovating how we connect with our audiences and bring them the content they crave on the platforms they use every day. Apple News+ represents an exciting opportunity to bring a premium experience to millions more readers, so they can enjoy the conversation-shifting journalism, influential points of view and unparalleled visual storytelling they’ve come to expect... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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In its latest filing, Apple called the DoJ’s ebook price-fixing case an “incoherent attack on supposed collusion,” and urged the Second Circuit to reverse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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Facebook has helped catapult sites like BuzzFeed and Upworthy into social stardom, boosting the visibility of media content on the News Feeds of millions of users and generating a deluge of traffic. But in this rising tide, some publishers have seen ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
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A Thai magazine editor has been arrested for posting comments critical of the military on his Facebook page, reports Human Rights Watch (HRW).Thanapol Eawsakul, the editor of Fah Diew Khan (Same Sky) magazine, was detained on Saturday (5 July) and is expected to remain police custody for another... Continue reading at The Guardian
[ The Guardian | 2014-07-09 00:00:00 UTC ]
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This week, chef/author John Currence takes home a SIBA award for 'Pickles, Pigs & Whiskey,' and the authors of 'Sweet Mandarin Cookbook' cook for the British Prime Minister and Chinese Premier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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Publishers claim Apple court order hobbles agency model and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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The bestselling iBooks in romance, biography, memoir, children & teens, fiction, and more, for the week of June 29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-03 00:00:00 UTC ]
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In appeal filings last week, lawyers for Simon & Schuster and Macmillan contend that Judge Denise Cote's injunction against Apple has made a timely return to a “no-discount” agency model for ebooks all but impossible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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Ladies' Home Journal recently announced it will cease monthly publication of its 131-year-old print edition and become a newsstand-only quarterly with an online presence. Another storied magazine,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-07-01 00:00:00 UTC ]
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Protests over secret study involving 689,000 users in which friends' postings were moved to influence moodsIt already knows whether you are single or dating, the first school you went to and whether you like or loathe Justin Bieber. But now Facebook, the world's biggest social networking site,... Continue reading at The Guardian
[ The Guardian | 2014-06-30 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended June 22, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
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Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-27 00:00:00 UTC ]
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Open Road Fires Back at HarperCollins In Copyright Case and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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After a fun stunt with Jimmy Fallon, GE's native advertising is taking a serious turn into news. The post GE’s becomes legitimate online news publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-26 00:00:00 UTC ]
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After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
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Time Inc., the owner of People, Time and Sports Illustrated, said Thursday that it had sold Grupo Editorial Expansin, Mexico's second-largest magazine publisher, to the Latin-American private equity firm Southern Cross Group.Terms of the deal were not disclosed.When Time Inc. bought Grupo in... Continue reading at Advertising Age
[ Advertising Age | 2014-06-26 00:00:00 UTC ]
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An Amish weekend; Catholic Press Association selects best books; awards and honors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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According to a study released by Digimarc Corporation, magazines are increasing their use of digital watermarks to drive mobile engagement.The second annual Digital Watermarks in Magazines: Traction Report showed a continued growth in the number of magazine using Digimarc Discover to connect... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-24 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended June 15, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-21 00:00:00 UTC ]
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Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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