Apple News Won’t Save Magazines. That’s Not Such a Bad Thing.

I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, there was no shortage of optimism when Apple announced the Netflix-ization of printed matter. The pantheon of publishing muckamucks mouthed all of the expected sentiments: Tom Harty, president and CEO of Meredith Corp.: “Apple News+ validates the power of premium content from great and trusted brands, and being a part of it makes good business sense. Apple News+ will be an extremely valuable mass platform to attract new paid subscribers to our titles.” Troy Young, president of Hearst Magazines: “At Hearst Magazines, we are hyperfocused on creating consumer value through our storied brands, high-quality content and great experiences. Apple News+ amplifies our ability to do this in a premium environment with a key audience, elevating the digital magazine experience for millions of iPhone, iPad and Mac users.” Bob Sauerberg, then-president and CEO of Condé Nast: “We’re constantly innovating how we connect with our audiences and bring them the content they crave on the platforms they use every day. Apple News+ represents an exciting opportunity to bring a premium experience to millions more readers, so they can enjoy the conversation-shifting journalism, influential points of view and unparalleled visual storytelling they’ve come to expect... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
News tagged with: #core business #future depends

Other Publishing stories related to: 'Apple News Won’t Save Magazines. That’s Not Such a Bad Thing.'


Mens Health stays strong at top of paid-for mens magazine market

Hearst-Rodale titles print sales fall back below 200,000, but remains well ahead of closest rival, Condé Nasts GQ Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #closest rival


Company magazine to go digital-only amid falling sales

Hearst says October edition will be final print issue, adding that it was too soon to say whether jobs would be affectedCompany magazine, the monthly Hearst UK glossy aimed at younger women, will cease print publication after 36 years in September and go online-only.Hearst announced on Wednesday... Continue reading at The Guardian

[ The Guardian | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company magazine #hearst announced


There Are More Scented Ads in Magazines this Year

Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177... Continue reading at Advertising Age

[ Advertising Age | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #10% increase #ralph lauren


Short Takes: Religion Publishing News Briefs, August 13, 2014

A signing with singing; astronomer/priest honored with Carl Sagan Medal; romance writers recognize winners; a book tour in Amish country; Christian fiction conference coming up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #book tour


Company magazine forsakes print to go digital-only

Company magazine is to cease print publication. Its owner, Hearst Magazines, is to turn it into a digital-only publication from October 2014.The final print issue of the monthly magazine, which was launched in 1978, will go on sale on 5 September. Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company magazine #hearst magazines #monthly magazine


The 2014 Magazine Manufacturing and Production Technology Survey

  Last year's manufacturing and production survey signaled a major turn-around in new technology investment after a four-year decline from 2008 to 2011. According to FOLIO:'s 2014 manufacturing and production technology survey, investment is still on the rise- spiking another 32 percent from... Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology investment #four-year decline


Conde Nast Spins Off Lucky Magazine but Keeps Majority Stake

Conde Nast ended years of speculation on Monday about whether it would shutter Lucky or continue to print the sputtering magazine by instead spinning off Lucky into a separate company called The Lucky Group.The new company is a joint venture between Conde Nast and BeachMint, an e-commerce... Continue reading at Advertising Age

[ Advertising Age | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lucky group #majority stake #joint venture #conde nast #co-founded myspace #majority shareholder #santa monica


iPad Magazine Pioneer Lights A Match And Walks Away

Sensing the changing tides in the industry, iPad magazine designer Joe Zeff is bringing his talents to the enterprise world.You may not have heard of Joe Zeff before, but if you've picked up an iPad edition of PC Magazine, Fast Company (full disclosure!), or Time's 9/11 memorial, you've likely... Continue reading at Fast Company

[ Fast Company | 2014-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad edition #vice president #publishing business


For $100,000, GQ Magazine's Most 'Elite' Readers Will Promote Your Brand

Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age

[ Advertising Age | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #september issue #creative director


Apple iBooks Category Bestsellers, August 3, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended August 3, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


News Corp. Holds Firm On Value of Print

News Corp., the global publishing conglomerate chaired by Rupert Murdoch, reaffirmed its commitment to print in the face of ongoing financial pressures that have upended the industry as more readers migrate from paper to digital platforms. "W ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #readers migrate #digital platforms


How Four Magazines Increased Their Newsstand Sales

Among the magazines with the largest number of single-copy sales, only four saw increases at the newsstand through the first half of 2014: Prevention and Women's Health, which are owned by Rodale; HGTV Magazine, a joint venture between Hearst and Scripps; and All You, a Time Inc.... Continue reading at Advertising Age

[ Advertising Age | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #june compared #year earlier #report thursday #audited media #source interlink #sports illustrated


News Briefs: Week of August 11, 2014

Court grants preliminary approval to Apple settlement and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple settlement


WWE Magazine Shuts Down

WWE Magazine is ceasing publication after 30 years in print. The news follows a poor second quarter earnings report for ownership group, WWE, that resulted about 55 job Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ceasing publication #ownership group


Google News Gives Publishers More Control Over How It Indexes Their Sites

While European publishers have a rather contentious relationship with Google News, U.S. publishers have no such qualms and are more than happy to be indexed by the search giant’s crawlers. And starting today with the launch of the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #google news #contentious relationship


Apple iBooks Category Bestsellers, July 27, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended July 27, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Court Grants Preliminary Approval to Apple Settlement

As expected, Judge Denise Cote granted preliminary approval to a deal that would settle money damages arising from Apple’s ebook price-fixing case. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple settlement


News Corp, HarperCollins Complete Purchase of Harlequin

After the acquisition Harlequin will operate as a standalone subsidiary of HarperCollins Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #standalone subsidiary


Fresh Crop of Magazine Launches Points to an Evolving Industry

T he magazine industry has faced its fair share of hardships in recent years. The demise of Source Interlink has left newsstand inventory sparse and publishers reeling. The monetization of digital content remains enduringly elusive. And all... Continue reading at Publishing Executive

[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evolving industry #magazine industry #fair share #source interlink


News Briefs: Week of August 4, 2014

Harlequin sale to HarperCollins closes and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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