Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also, albeit relatively quietly, been lining up its own ad tech stack through AOL Networks (formerly the Advertising.com Group). It's now added a supply-side platform, Marketplace by ADTECH (AOL’s cross-screen ad server and ad management platform), to help publishers sell their inventory in an automated fashion. AOL Networks CEO Ned Brody first hinted at an AOL-run supply-side platform last spring, when the company unveiled its demand-side platform, the AdLearn Open Platform. AOL Networks svp Dave Jacobs called the 1-year-old media-buying product a “fantastic success” and described Marketplace by ADTECH as a complementary product for media sales. “Now we want to bring as many demand sources to bear for publishers...to drive stronger yield,” he said. When AOL rebranded the Advertising.com Group as AOL Networks in February, Brody repeatedly underscored the business’s customer base as premium advertisers and premium publishers. That remains the case with Marketplace by ADTECH. Jacobs noted that the SSP—engineered to offload non-reserved inventory while ensuring brand protection and transparency—is intended for the top 10,000 publishers to receive white-glove treatment. “Everybody gets a real account person to talk to,” he said. Continue reading at 'AdWeek'
[ AdWeek | 2013-04-09 00:00:00 UTC ]
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Biz Stone and Ben Finkel created Jelly to function almost like a modern-day visual search engine.No matter how big the exit, it seems Silicon Valley entrepreneurs eschew retirement. In the case of Twitter (and its $2.1 billion IPO), the cofounders have continued churning out products with... Continue reading at Fast Company
[ Fast Company | 2014-01-07 00:00:00 UTC ]
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Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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Morrissey's entertaining autobiography is a burnishing of his image, not a glimpse beneath the surfaceSo much about Morrissey has hardened into caricature over the course of his three-decade musical career — he's a megalomaniac! A sad sack! Perhaps even a racist! — that you might expect him to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-12 00:00:00 UTC ]
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SIBA rolls out wrapping paper featuring over 150 author signatures collected during the SIBA 2013 trade show in New Orleans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-11 00:00:00 UTC ]
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Medium is debuting a slew of new look-and-feel tweaks designed to let would-be columnists pretend they're working for a well-designed print publication. The site says that one of its initial goals was to empower writers with "dead simple" tools to ... Continue reading at Engadget
[ Engadget | 2013-12-05 00:00:00 UTC ]
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Ev Williams talks about designing the newly-launched Medium 1.0, and his vision for the blogging platform's future in online publishing."What is Medium?"Read Full Story Continue reading at Fast Company
[ Fast Company | 2013-12-05 00:00:00 UTC ]
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Macmillan celebrated the relaunch of MyKindaBook.com, an online platform for teen and YA books,... Continue reading at The Bookseller
[ The Bookseller | 2013-11-29 00:00:00 UTC ]
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Livefyre, a real-time social conversation and curation platform, announced it has acquired Realtidbits, a 6-year-old provider of real-time commenting and analytics services to online publishers including The CW Network, Thomson Reuters and Dow Jones Local Media Group. Livefyre’s primary... Continue reading at AdWeek
[ AdWeek | 2013-11-22 00:00:00 UTC ]
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Time Inc. CEO Joe Ripp began putting his stamp on the publishing company Wednesday, when employees were told that editors will begin reporting to the organization's business side, a reversal that sent a ripple of anxiety through its editorial offices. Editors of the company's magazines, which... Continue reading at Advertising Age
[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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British multi-platform publisher YUDU is favoring publishing in the robust iBooks platform over stand-alone apps, which entail greater expense and risk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-30 00:00:00 UTC ]
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Gawker Media is welcoming more than just readers into its Kinja ad-free community; now publishers are signing up and distributing content on the open commenting and blogging platform. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-28 00:00:00 UTC ]
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Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget
[ Engadget | 2013-10-27 00:00:00 UTC ]
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Editors, designers, and publicists spend their days refining and supporting a writer’s art—his or her book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
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Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age
[ Advertising Age | 2013-10-25 00:00:00 UTC ]
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Several self-publishing ebook platforms have censored rape, incest and other objectionable titles while others appear to continue profiting from them. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-18 00:00:00 UTC ]
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The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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Publishers have partnered with AOL on a new bundled-subscription offering the company rolled out Monday. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-02 00:00:00 UTC ]
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Slate has rolled out its most expansive redesign in the pure-play publication's 17-year history. The new Slate.com leverages responsive design and several new content features for its 17-plus million unique monthly visitors. Some of the new content features Slate is introducing include: Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-24 00:00:00 UTC ]
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It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more... Continue reading at AdWeek
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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The National Book Award for nonfiction longlist screams "USA, USA..." with 8 of the 10 titles covering American history, biography, cultural analysis, music, and religion. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-19 00:00:00 UTC ]
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