AOL Now Has an In-House Creative Agency to Make Ads for Brands

Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house creative shop called HuffPost Partner Studio that does the same thing for brands, as do an increasing number of publishers including BuzzFeed, Vox Media, The New York Times, Vice, Politico, CNN, Tumblr, The Guardian -- the list goes on.And there's one big reason all of these publishers are constructing their own creative shops: that's where the money is starting to flow. Advertisers in the U.S. are expected to spend $4.3 billion this year on so-called "native" ads that emphasize an ad's editorial-like content and, in some cases, disguise the spots to look like unpaid placements, according to eMarketer. That's a 34% increase from what brands are projected to have spent on native ads last year. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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Penguin Random House Prepares to Rebuild

Two CEOs have stepped down. A storied executive has retired. And a big legal loss isn't entirely in the rearview. This year, the U.S. book market's biggest publisher is planning some major structural changes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
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Penguin Random House’s All Ways Black Collective Battles Book Bans

A community of Black writers and readers, the group is partnering with Little Free Library to bring more free libraries to Black communities across the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
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Penguin Random House Audio Acquires Playaway Products

Penguin Random House Audio has acquired Playaway Products, a producer of physical audio players and tablets preloaded with content. Launched in 2005 and based in Solon, Ohio, the company offers 36,000 titles and works with some 40,000 libraries and institutions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
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Adelaide Books Promises to Make Things Right with Authors

The owner of the hybrid publisher has promised representatives from the Authors Guild that he will address the myriad complaints brought against his company that have piled up for about five years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
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Madeline McIntosh, CEO of Penguin Random House, Resigns

The departure of Madeline McIntosh, who has led the country’s largest book publisher since 2018, is the latest shake-up for the company during a turbulent period. Continue reading at The New York Times

[ The New York Times | 2023-01-31 14:38:01 UTC ]
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U.S. Justice Department, 8 states sue Google over digital ad dominance

The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World

[ PC World | 2023-01-24 19:39:28 UTC ]
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The Making of ‘Tephlon Funk’: PW Talks with Stephane Metayer

'PW' talks with Stephane Metayer about the making of 'Tephlon Funk!,' a fast-paced paranormal adventure graphic novel set in the Queensbridge housing projects in New York City in the 1990s. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
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Gina Centrello Retires from Random House

Centrello, head of the Random House Publishing Group (“Little Random”) since 2003, has retired. In her memo to employees, PRH CEO Madeline McIntosh said she will take her time in developing a plan to find Centrello's successor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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France’s Editis Has Opened a New African Publishing House

Awaiting news of a buyer, Vivendi's Editis in Paris continues rolling out new local-focus presses in Québec and Africa, this time in Senegal. The post France’s Editis Has Opened a New African Publishing House appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-09 14:27:09 UTC ]
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United Talent Agency Grows Its Literary Business

With the acquisition of the literary agency Fletcher & Company, UTA added hundreds of authors to its client roster. The deal comes amid consolidation in the entertainment industry. Continue reading at The New York Times

[ The New York Times | 2023-01-04 17:18:03 UTC ]
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Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
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12 Sci-Fi Stories to Help Make Sense of the Climate, Risk, and Our Digital Lives

Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate

[ Slate | 2022-12-30 10:50:00 UTC ]
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Book Review: ‘House of Bondage,’ by Ernest Cole

In a newly reissued photo book from 1967, Ernest Cole surveys the ever-present atrocities of European oppression. Continue reading at The New York Times

[ The New York Times | 2022-12-29 10:00:35 UTC ]
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Hervé Tullet Reflects on a Career of Creating Creatively Unconventional Children’s Literature

Hervé Tullet is a perennial favorite among buyers and sellers of children’s books as well as among the art crowd. His books have been translated into many languages, and he’s been featured in exhibitions around the world. * THE BOOKS Comment papa a rencontré maman (How dad met mom), Hachette... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-21 09:52:36 UTC ]
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Penguin Random House CEO Markus Dohle Steps Down

The chief executive of the largest publisher in the U.S., Penguin Random House, has stepped down. Markus Dohle oversaw the attempted acquisition of Simon & Schuster. Continue reading at The New York Times

[ The New York Times | 2022-12-09 14:47:10 UTC ]
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