Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house creative shop called HuffPost Partner Studio that does the same thing for brands, as do an increasing number of publishers including BuzzFeed, Vox Media, The New York Times, Vice, Politico, CNN, Tumblr, The Guardian -- the list goes on.And there's one big reason all of these publishers are constructing their own creative shops: that's where the money is starting to flow. Advertisers in the U.S. are expected to spend $4.3 billion this year on so-called "native" ads that emphasize an ad's editorial-like content and, in some cases, disguise the spots to look like unpaid placements, according to eMarketer. That's a 34% increase from what brands are projected to have spent on native ads last year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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PW spoke to the editors and authors at Usborne about the process of bringing each new children’s book into the world, what makes the books unique, and the inherent joys of the work they do. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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Joan Meyer, who died a day after raid, shouted at six officers who searched her home in incident that has drawn national scrutinyNewly released video shows the 98-year-old mother of a Kansas newspaper publisher confronting police officers as they searched her home in a raid that has drawn... Continue reading at The Guardian
[ The Guardian | 2023-08-22 23:04:32 UTC ]
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Drew Gilpin Faust, former Harvard University president, discusses her memoir “Necessary Trouble,” about her rebellion against sexist and racist strictures of 1950s Virginia. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2023-08-22 16:11:00 UTC ]
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Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age
[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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With the upcoming retirement of senior v-p and deputy publisher of Random House Tom Perry, Greenberg has been promoted to editor-in-chief and Hilary Redmon will succeed Greenberg as editorial director of nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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The joint conference from NAIBA and SIBA leapt off the screen into the real world for the first time from August 7–10 in Arlington, Va., where 278 booksellers gathered to prepare for what will hopefully be a strong fall selling season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Edinburgh Evening News and Yorkshire Evening Post owner is ‘possible participant’ in sale, despite strike ballot and staff exodusA local newspaper publisher facing a staff exodus and a strike ballot over low pay has announced it is considering a bid for the Daily Telegraph.National World, which... Continue reading at The Guardian
[ The Guardian | 2023-08-10 12:57:44 UTC ]
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With the pending retirement of three veteran editors, Viking Penguin has promoted seven editors to new roles and hired Seema Mahanian as senior editor at Pamela Dorman Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-09 04:00:00 UTC ]
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Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget
[ Engadget | 2023-08-03 10:55:01 UTC ]
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Seasoned author and writing mentor Beth Kempton shares 10 books that will improve your craft. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
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NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget
[ Engadget | 2023-07-28 06:30:42 UTC ]
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Dan Baker says he'll stay on the board of the family-owned company, which owns both the Baker Publishing Group and the Baker Book House bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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Layoffs, buyouts, and reorganizations abound as the largest trade publisher in the U.S. charts a future course. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company
[ Fast Company | 2023-07-19 10:00:00 UTC ]
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Names of some employees who have accepted the publisher's "voluntary separation offer" are beginning to come out—even as a letter from Penguin Random House CEO Nihar Malaviya confirmed that long-rumored layoffs have become a reality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-18 04:00:00 UTC ]
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Some of publishing’s most celebrated and enduring editors are leaving their posts at Penguin Random House after accepting buyout packages Continue reading at ABC News
[ ABC News | 2023-07-17 23:33:55 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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Remember the early days of the AI hype train, when everyone spent their time making stupid images using text prompts? If you want to recapture the nostalgic haze of, uh, late 2022, Picsart has got you covered. The popular image editor just launched an AI-powered animated GIF generator.The major... Continue reading at Engadget
[ Engadget | 2023-07-03 17:59:35 UTC ]
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The new Random House Worlds 'pop-comics' imprint Inklore is acquiring manga, manhwa, manhua, and more for a 2024 launch. The post Penguin Random House’s New Inklore: ‘Pop-Comics’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-30 15:54:25 UTC ]
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Announced June 28, Inklore will publish manga, manhua, manhwa, webcomics adaptations and light novels, with its first project to be released early 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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