AOL Now Has an In-House Creative Agency to Make Ads for Brands

Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house creative shop called HuffPost Partner Studio that does the same thing for brands, as do an increasing number of publishers including BuzzFeed, Vox Media, The New York Times, Vice, Politico, CNN, Tumblr, The Guardian -- the list goes on.And there's one big reason all of these publishers are constructing their own creative shops: that's where the money is starting to flow. Advertisers in the U.S. are expected to spend $4.3 billion this year on so-called "native" ads that emphasize an ad's editorial-like content and, in some cases, disguise the spots to look like unpaid placements, according to eMarketer. That's a 34% increase from what brands are projected to have spent on native ads last year. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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Craig Popelars Leaves Tin House, Masie Cochran Named Interim Publisher

Portland, Ore.–based independent publisher Tin House Books announced that publisher Craig Popelars has stepped down. Editorial director Masie Cochran has been appointed interim publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-05 04:00:00 UTC ]
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Book Review: ‘Making It So,’ by Patrick Stewart

In his fond memoir “Making It So,” the actor traces the path from the working class to the Shakespearean stage to “Star Trek” superstardom. Continue reading at The New York Times

[ The New York Times | 2023-10-03 09:00:17 UTC ]
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The New PublisHer Stand Makes Its Frankfurt Debut

The new PublisHer stand, first seen at this year's Bologna Children's Book Fair, will be in Hall 5.1 at Frankfurter Buchmesse. The post The New PublisHer Stand Makes Its Frankfurt Debut appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-02 21:30:40 UTC ]
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Children’s Books Edition: L’École des Loisirs’ New ‘House of Stories’

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[ Publishing Perspectives | 2023-09-29 12:25:13 UTC ]
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How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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A journey of discovery and identity formation: The Dictionary of Lost Words makes its wonderful stage debut

Verity Laughton’s stage adaptation of Pip Williams’ best-selling book is a a very clever realisation. Continue reading at The Conversation

[ The Conversation | 2023-09-28 05:05:12 UTC ]
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Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age

[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool

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[ Digiday | 2023-09-22 04:01:00 UTC ]
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Elon Musk Can't Make Book Sales Better Either

Solid-selling new books, including the new biography of Elon Musk, weren't enough to stop unit sales of print books from falling 5.7% last week from the comparable week in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-21 04:00:00 UTC ]
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Private Equity Took Over a Publishing House, and They’re Giving Workers a Stake. What?

The investor behind the Simon & Schuster deal explains what he’s really up to. Continue reading at Slate

[ Slate | 2023-09-19 09:50:00 UTC ]
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Russell Brand publisher pauses all future books with comedian

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[ The Guardian | 2023-09-18 14:31:47 UTC ]
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Nihar Malaviya Officially Named CEO of Penguin Random House

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[ Publishers Weekly | 2023-09-18 04:00:00 UTC ]
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Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

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[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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Making Formulas Fresh Again: A Reading List of Fantasy Tropes Reimagined

Quests are a true bedrock of fantasy: the hero’s journey, the wandering hero. From Odysseus to Gawain, to Don Quixote to Bilbo Baggins, to Genly Ai to Geralt of Rivia. Generally a male-coded trope, episodic in format. When I began turning the concept of Godkiller over in my head, I knew I wanted... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-15 08:30:21 UTC ]
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[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

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[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Tell Us Your Fears and We’ll Recommend a Book To Make Them Worse

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[ Book Riot | 2023-08-31 10:37:00 UTC ]
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After Six Turbulent Months, Penguin Random House Profits Increase Slightly

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[ Publishers Weekly | 2023-08-30 04:00:00 UTC ]
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Libby is making it easier to access magazines for free with a supported library card

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[ Engadget | 2023-08-28 17:00:30 UTC ]
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